Rachel Bruce Email and Phone Number

-Lead for outreach, partner and earned media strategies across clients, including (past and present) CDC's Division for Overdose Prevention, the Federal Trade Commission's Division of Consumer & Business Education, the Centers for Medicare & Medicaid Services, JASMYN, MOCA Jacksonville, National Center for Construction Education and Research-Develop and implement strategic outreach tactics including, radio media tours, matte releases, social media calendars, press releases, partner toolkits, scripts/talking points, abstracts, webinars, presentations, media trainings and more.-Manage and advise on external and internal corporate communications for the agency

• Manages various strategic communications plans for clients, including CDC’s Division of Overdose Prevention and Federal Trade Commission.• Leads the implementation of earned media initiatives that complement strategic communications plans for clients, including facilitating radio media tours, writing and editing communications materials and social media content.• Manages abstract submissions for client participation in annual conferences and other speaking engagements.• Analyzes earned media metrics and provides strategic recommendations to enhance communications projects.• Collaborates with client contacts and internal teams to develop new communications strategies.• Manages internal communications and engagement efforts for the agency, including the submission of awards for agency recognition.• Advise leadership team with internal communications, including emergency procedures, work-from-home engagement recommendations and more.• Oversees corporate communications efforts for the agency’s outreach initiatives.

Responsible for directing internal and external communications efforts, which include: developing and implementing an agency-wide outreach tracking tool for the purpose of proactively and strategically communicating DEP's work to external audiences; collaborating with leaders from all DEP program areas to define measurements of success to include in the outreach tracking system; developing streamlined communication processes for the office of communications; managing all office of communications content; overseeing the communication efforts produced and implemented by the press office and the office of marketing and creative development and all other program areas; identifying and implementing organizational tools to improve office communications; identifying event, communications, and outreach opportunities for DEP, its Secretary and the Governor to gain positive press; writing, editing, approving and distributing communications and marketing materials for various audiences, which include: brochures, flyers, banners, invitations, DEP website, Florida State Parks website, press releases, legislative and stakeholder presentations, program area presentations, talking points, social media posts, media inquiries, internal messages from program area leadership and the Secretary, internal announcements, intranet, internal newsletters, external newsletters, calendar announcements, media advisories and more; managing various communication and marketing projects; building strategic communication plans around marketing campaigns and program-specific initiatives. Responsible for managing the press office team.

Responsible for managing the production of outreach content for DEP, which included: directing the creation of outreach materials related to all DEP division and program areas; writing, editing and approving written communication for outreach materials; developing and implementing efficient approval processes for DEP's office of communications; collaborating with office of communications and DEP program areas to determine outreach needs. Responsible for managing the office of public outreach team.

Responsible for managing and coordinating logistics, services, communications and marketing efforts for corporate meetings, conferences and other special events, which include: Florida Governor’s Conference on Tourism, Florida Encounter, the Florida Tourism Leadership Summit, Florida Tourism Day, Industry Relations Road Shows, Board of Directors Meetings, VIP Events, Annual Conferences, Tradeshows and other VISIT FLORIDA signature events as required. Contributed to the development of budgets for all programs facilitated by the corporate meetings and events team. Developing, negotiating and supervising contracts and budgets for event vendor services, such as accommodations, transportation, speakers, venue, catering, decor, audio visual technology, entertainment, printing, promotional materials and more. Managing vendor, partner, sponsor and attendee relationships prior, during and after all events. Consulting VISIT FLORIDA departments on various logistics, marketing and communications as they pertain to event management and success. Designing and implement efforts to publicize events and promote meetings and events. Participating in the development and design of marketing themes, designs, logos and materials for special projects, meetings and events. Analyzing the effectiveness of programs by regularly working with all departments involved in corporate meetings and events.

Enterprise Florida, Inc. (www.enterpriseflorida.com) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.Responsible for implementing a variety of marketing events, which provide business development opportunities with CEOs, consultants and industry leaders; maintain registration databases; send out invitations through Cvent; develop event strategies and collectively work with marketing team to produce outstanding results; work closely with Team Florida partners to successfully implement event; create event plans for executive team and event attendees; communicate with internal teams to effectively produce event guest lists; create event budgets; identify dates for annual events; manage events onsite; collaborate with internal teams for unique event concepts in states outside of Florida; manage event logistics, which include confirming vendor, venue, travel, date, hotel, menu, invitation, transportation, etc. details

Enterprise Florida, Inc. (www.eflorida.com) is a partnership between Florida’s businesses and government leaders and is the principal economic development organization for the state of Florida. EFI facilitates job growth for Florida businesses through recruitment and retention, international trade and exporting, promotion of sporting events, and capital funding programs to assist small and minority businesses.Responsible for writing and editing news releases for Florida economic development announcements, international/export assistance announcements, EOG talking points; work directly with business development, EOG, regional and community partners to create announcements; create media press kits for international trips; work with EFI's military and defense division on producing grant announcements; facilitate EOG scheduling arrangements for EFI announcement events; create project briefing sheets for EOG; attend EFI/EOG announcement events; assist with internal communication projects; represent EFI at Spring 2014 DEO Rural Asset Mapping Tour in DeSoto County

Manage partnership accounts; coordinate organizational fundraising; successfully promote two new stores for grand openings, creating new clientele; manage marketing assistants with weekly tasks of marketing out of store and marketing in-store; establish new clientele through catering sales, business contact and partnerships; promote store to community during local events;

Assist event managers with preparation of on-campus events, Board meetings, Seminole Booster events for fall 2009; thoroughly edit Board meeting notes; provide exceptional customer service to guests of the office