Roberta Flores Dangelo Email & Phone Number

São Paulo, São Paulo, Brasil

• Responsável pela gestão de informações de mercado, análise de dados e insights do consumidor, incluindo a monitoramento da concorrência, identificação de oportunidades de negócios, consumer insights, projeções de crescimento e inteligência competitiva, através de ferramentas e metodologias de pesquisa estatísticas, dados primários e secundários para cliente do setor de Higiene e Beleza focado no mercado de Dermocosméticos ;• Análise do comportamento do consumidor e a dinâmica do varejo, utilizando ferramentas de dados de mercado (Nielsen, Kantar, Euromonitor, WGSN, Mintel, Close Up);• Principais atividades desenvolvidas: análise de mercado e tendências das categorias de Higiene e Beleza focado no mercado de Dermocosméticos, forecast, portfólio vigente e inovação, acompanhamento de P&L/DRE, projeção de lançamentos e precificação.• Produtora de eventos, focada em promoções e eventos corporativos, como ferramenta para aumento de conhecimento de marca, geração de leads, novos negócios e fortalecimento de imagem da marca. Administração financeira dos eventos, levantamento do investimento financeiro necessário para cada ação, controle direto da verba (budget controller) e supervisão de pagamento a fornecedores. Coordenação de equipes multifuncionais. Condução de campanhas de relacionamento e promocionais, do briefing/concepção à implementação, incluindo ações on trade/PDV Realização de evento Outubro/2023 com a participação de 2.400 visitantes para cliente no segmento de Tecnologia.

São Paulo, São Paulo, Brasil

• Extração de dados e apresentação de resultados do mercado global, regional e local de higiene e beleza segmentado por categorias.• Apresentação das categorias de produtos para os principais stakeholders colaborando com a elaboração da visão estratégica do mercado para o negócio.• Democratização do conhecimento internamente através de diversos workshops para as áreas de vendas, comunicação, marketing, consultoria entre outras.

São Paulo,Brasil

Responsible for the 2022/23 strategic planning, from elaboration and presentation of the results of market trends. Based on interpretations of consumption data collected in retail, households, and other information available from consumers in the perfumery trends market and brand stakeholders in the areas of Marketing, Sales and Planning, Media for the brands Kaiak, Essencial, Luna, Humor and Natura HomemResponsible for quarterly monitoring of trend analysis and market assessment for internal brands and competitors, including monitoring of internal databases and any other source of information available.Monitor monthly and prepare a one-page summary to analyze the competition of the internal public.Consolidate strategic vision and demands and translate them to research institutes, participate in the briefing to the final presentation, adding value to the analysis of categories and brands.Participate in the Pricing process with the Marketing and Finance areas.Elaborate customized research (Ad-Hoc) in partnership with research institutes through the analysis of consumer behavior of Natura and Boticário and perfumery.Participate in customization (Ad-Hoc) with research institutes and consumer behavior analysis of Natura, Avon and Boticário perfumery shopper.Develop personalized research (Ad-Hoc) with consumers to better understand the consumer's voice in relation to the Perfumery category and its brands and market trends.Some Achievements:Responsible for creating media pieces such as “Natura Casa de Perfumaria do Brasil”, “Kaiak Fragrância número 1 em vendas no Brazil” used in all Natura`s communication.Quarterly preparation of KPIs with contributions from brands (Summary) of the main business categories in the Brazilian market, reduction of 1 month, for internal preparation, to 5 working days.Influence strategic planning with research results.

São Paulo, São Paulo

Actively participate in the preparation and monitoring of the budget with a focus on profitability, customer service and use of available human resources.Manage market information and consumer insights, promoting competition monitoring, data mapping and evaluation, growth projections, identification of business opportunities and competitive intelligence.Systemically analyze consumer behavior and retail dynamics, using information from households and points of sale, respectively, using market data tools (Nielsen, Kantar, GfK and Euromonitor).Make use of classic and innovative research methodologies, data analysis and statistics, use efficient presentation techniques and conduct negotiations with skill and focus on results.Manage Market Research, guiding the areas of Marketing, Sales, Trade Marketing, Planning, Communication and Competitive Analysis on trends, innovations and relevant data.Seek productivity improvement through standardization in the system of presentations, KPI's and reports, serving customers uniformly and ensuring quality and satisfaction.Lead, manage and develop multidisciplinary teams oriented to business objectives, creating training models for employees and professionals.Suggest solutions for stockout problems after analysis of sell-in and sell-out.Some Achievements:Building relationships with 60% of the most important retailers in terms of revenue in the footwear market.Establishment of relationships with the TOP 10 auto parts manufacturers, opening up an important market for the company.Organization of an event with +1200 visitors.

São Paulo

Responsible for selling customized projects (ad hoc) to B2B and B2C companies based on value generation and analysis of Marketing, Sales, Trade, Planning, Communication and Market Intelligence needs.Led the relationship with customers, including the presentation of proposals and negotiation of contracts and demands, acting in the maintenance of the business, in actions for account growth and expansion of the customer base.Developed training and presentations for business areas demonstrating research results and insights.Some Achievements:Conquered 100% of the renewals of the accounts under my responsibility, receiving awards for service.Performed development with a customer with low profitability (GROWTH) transforming it into a Key Account

São Paulo E Região, Brasil

Participated in the preparation and review of GFK's sales forecast and information to customers of the market forecast.Prepared and presented the results of the IT categories (computers, monitors, printers, etc.) based on the interpretation of consumption data collected in retail, analysis of trends and monitoring of the competition.Developed solutions and action recommendations for customers in dynamic markets based on the performance of their products and competitors through point-of-sale monitoring.Completed qualitative data validation of consumer goods categories through trend analysis and market assessment, competition monitoring and point of sale monitoring.Developed presentations of results and analysis of management reports for MKT, Trade and Sales teams.Participation in fairs and events, with emphasis on Distree, Event at Hyatt on the performance of IT & Telecom, global meeting of AMD (Texas/USA) and Acer (Miami/USA) and presentation at Eletrolar.Responsible for conducting internal and external training.Some Achievements:IT unit growth of 12% in 2015;Increased customer satisfaction due to the reduction from 5 working days to about 12 hours for the automatic preparation and sending of complete presentations, management summary and database system.

São Paulo E Região, Brasil

Main Customers: Microsoft, Dell, HP, Samsung, Sony, Intel, Acer, Asus, Logitech, Xerox, among othersPrepared and presented the results of the IT categories (computers, monitors, printers, etc.) based on the interpretation of consumption data collected in retail, analysis of trends and monitoring of the competition.Qualitatively validated consumer goods category data through trend analysis and market assessment, competition monitoring and point-of-sale monitoring

São Paulo E Região, Brasil

Main Clients: Nestlé DPA and Johnson & JohnsonPrepared and presented the results of the categories based on the interpretation of consumption data collected at home, analysis of trends and monitoring of the competition.Responsible for analyzing consumer behavior and interpreting competition.

São Paulo E Região, Brasil

Main Clients: Diageo, Nivea, Colgate-Palmolive, Schincariol, Nissin Ajinomoto, Boehringer-Ingelheim, Seara (Cargill), Arcor, Kellogg´s, Analyzed data, prepared management reports and presented results to all stakeholders.

Master Of Business Administration (Mba), Corporate Strategy

Bacharelado Em Administração, Business Administration And Management, General