Baker Richards is a leading international provider of consulting services and software for the cultural sector, equipping cultural organisations and visitor attractions to thrive. We work with clients to develop tightly linked and complementary income and audience strategies.Baker Richards consulting services and software are used around the world by cultural organisations of all kinds and of all scales. Though rich in commercial and analytical expertise, the Baker Richards group has… Show more Baker Richards is a leading international provider of consulting services and software for the cultural sector, equipping cultural organisations and visitor attractions to thrive. We work with clients to develop tightly linked and complementary income and audience strategies.Baker Richards consulting services and software are used around the world by cultural organisations of all kinds and of all scales. Though rich in commercial and analytical expertise, the Baker Richards group has no private shareholders, and is now pursuing an exciting future as part of an Employee Ownership Trust. I also act as Publisher of the editorially-independent Arts Professional website.We are celebrating 20 years of Baker Richards in 2023 and currently working in UK, USA & Canada (TOCG and JCA), Australia, Ireland, Italy, New Zealand, France, Denmark, Sweden. Baker Richards operates a big data warehouse of more than 500m ticket transactions.As CEO, I am responsible for the overall strategic vision, financial management, and operational delivery of Baker Richards and Arts Professional. Show less

I led the creation of the Cultural Enterprises Academy, an online learning platform used by hundreds of museums, galleries, theatres and other cultural organisations around the world. The Academy boosts the resilience of cultural organisations by teaching sector-appropriate commercial techniques, and lead the Association's successful bid to become an Arts Council England National Portfolio Organisation. In this role I deputised for the Managing Director as needed.

Deputised for the Executive Director in strategic and operational management. Significant responsibility for external relations, including relationship management with funders, local authorities, MPs and national government. Lead change management programmes, working across the organisation and withexternal partners. Lead internal & external communications. Collated, interpreted and communicatedmanagement information to the Board and others. Head of HR, Marketing and… Show more Deputised for the Executive Director in strategic and operational management. Significant responsibility for external relations, including relationship management with funders, local authorities, MPs and national government. Lead change management programmes, working across the organisation and withexternal partners. Lead internal & external communications. Collated, interpreted and communicatedmanagement information to the Board and others. Head of HR, Marketing and Communications, Audience Services (Front of House and Sales) and Administration.In this role, I spoke at a number of conferences on the subject of using data to drive transformation. Conferences include UK Theatre Box Office Conference, Spektrix Conference, and the Association for Cultural Enterprises Annual Convention.Achievements:• Author of 2018-2021/22 Business Plan• Secured then Culture & Digital Minister Matt Hancock for capital project launch at House of Commons, including speechwriting• Created and led Audience Development Plan which drove audience growth of 15% over five years, with year-on-year audience retention significantly improved• Organisational turnover increased by 1/3 over two years through improved trading performance• Oversaw major IT change – implementation of Spektrix and Artifax systems• Introduced digital media production skills in-house – most video and other digital media produced and edited in-house• Introduced and embedded Relaxed Performances• Led introduction of Audience Finder to Mercury & led for Mercury on ACE Quality Metrics pilot• Led re-launch of award winning mercurytheatre.co.uk Show less

Lead marketing communications team delivering campaigns serving CIMA's 140,000 members and students in more than 170 countries. Created digital strategy and had oversight of activity across all digital channels. Devised high impact campaigns across many channels.Co-lead on transatlantic joint venture project workstream ($1m+) to create a new digital platform for the members of CIMA and its American counterpart AICPA.Previously Head of Web and then Director of Member and Student… Show more Lead marketing communications team delivering campaigns serving CIMA's 140,000 members and students in more than 170 countries. Created digital strategy and had oversight of activity across all digital channels. Devised high impact campaigns across many channels.Co-lead on transatlantic joint venture project workstream ($1m+) to create a new digital platform for the members of CIMA and its American counterpart AICPA.Previously Head of Web and then Director of Member and Student Services with leadership of marcomms programmes to CIMA's global member base, and management of a global governance committee. Senior manager responsible for the delivery of CIMA's annual global Member Conference. Show less

Led transformational change in the media relations, corporate communications and internal communications functions.Management of internal and external communications, across all media. Responsible for media and reputation management, reporting to Marketing Director and advising the Vice-Chancellor.Creation and execution of complex communications campaigns around internal change, and extensive crisis comms experience including fire, staff affected by terrorism overseas, and… Show more Led transformational change in the media relations, corporate communications and internal communications functions.Management of internal and external communications, across all media. Responsible for media and reputation management, reporting to Marketing Director and advising the Vice-Chancellor.Creation and execution of complex communications campaigns around internal change, and extensive crisis comms experience including fire, staff affected by terrorism overseas, and religious extremism. Show less

Created and implemented online strategy. Established and edited a leading climate change website, including contributions from Nobel laureates.

Based in the party's Westminster headquarters. Co-led national digital campaigns for the General Election of 2005 (invited back on a voluntary basis to design and build the national sites for the 2007 leadership election, and the 2009 European elections.)

Technical lead on the creation of the 2004 - 2011 version of www.nationaltrust.org.uk, and accompanying intranet.

Authored and commissioned hundreds of positively received features and reviews across several popular consumer magazine titles. Launched innovative and highly successful online communities which grew to incorporate over 250,000 members across several titles.Retained and freelance editorial contributor until 2006.