Rafael Gimenez Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

I am responsible for the company's digital strategy, focusing on creating and executing marketing campaigns to increase engagement and lead conversion. My primary role is to develop digital materials, including content creation and graphic design for social media, while managing the brand's online presence strategy.Key achievements:• Developed digital marketing campaigns that resulted in a 30% increase in social media engagement within the first three months.• Optimized the content creation process, reducing design time by 20% by implementing templates and automation for social media.• Coordinated a branding campaign that led to a 25% increase in brand recognition among the target audience.

São Paulo, Brasil

As a marketing assistant, I played a key role in coordinating and implementing digital marketing campaigns and creating visual content. I also participated in analyzing campaign performance data and optimizing strategies based on those insights.Key achievements:• Assisted in the implementation of a content marketing strategy that increased website traffic by 40% over six months.• Collaborated on the creation of email marketing campaigns that boosted open rates by 18% through improved audience segmentation and more engaging copywriting.• Developed detailed monthly digital performance reports, providing valuable insights for adjustments in paid media campaigns.

São Paulo, Brasil

As a graphic designer, I was responsible for creating digital and print materials, working directly with clients from various industries to meet their visual communication needs. I closely collaborated with the marketing team to design impactful promotional campaigns and strengthen the clients' visual identity.Key achievements:• Designed over 50 visual pieces for advertising campaigns, which led to a 15% increase in online sales for clients.• Developed a new visual identity system for a product line, resulting in a more consistent and attractive brand presentation.• Introduced motion design in promotional materials, contributing to better performance in paid social media ads.

São Paulo, Brasil

As the graphic designer at Maclen, a manufacturer of industrial and domestic sewing machines, I was responsible for developing a cohesive visual identity for the company’s marketing materials and product branding. My role included creating digital and print designs that aligned with both the technical and aesthetic demands of the industry, ensuring a professional presentation of the brand to both B2B and B2C markets.Key achievements:• Designed a new line of product packaging, which improved brand visibility and facilitated a 20% increase in retail sales.• Created visually engaging brochures and catalogs for both domestic and international clients, boosting product inquiries by 15%.• Developed promotional materials for trade shows and events, contributing to increased foot traffic and brand recognition at industry fairs.• Standardized the company's digital assets, ensuring consistent branding across social media and product marketing campaigns.

São Paulo, Brasil

In my role as a Marketing Assistant, I took on more responsibilities, supporting the team in the planning and execution of marketing strategies. I collaborated on the production of digital and print materials and assisted in coordinating promotional events and campaigns.Key achievements:• Played a key role in launching a product-focused email marketing campaign, which increased product inquiries by 15%.• Worked closely with the design team to create promotional assets that enhanced the visual appeal of the company’s website and social media channels.• Assisted in organizing a company event that boosted brand visibility and strengthened relationships with key partners.

São Paulo, Brasil

As a Marketing Intern at Imedlife, I supported the marketing team in the execution of digital and print campaigns. My responsibilities included assisting with social media management, content creation, and the analysis of campaign performance, which provided me with a solid foundation in marketing strategy and implementation.Key achievements:• Helped manage the company’s social media platforms, contributing to a 10% increase in follower engagement during my internship.• Assisted in the creation of content for the company’s email marketing campaigns, resulting in a 12% boost in open rates.• Conducted market research to identify new growth opportunities, providing valuable insights for the marketing team to optimize future campaigns.

Associate'S Degree, Computer Software Engineering

Activities and Societies: Participated in coding workshops and hackathons to enhance technical skills and apply classroom knowledge.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: • Class Representative • Marketing and Advertising Club • Creative Projects Group • Volunteer Work in Local.