Ryan Fitzgibbon Email & Phone Number

California, United States

Mountain View, Ca, Us

The 'Privacy Sandbox on Android' is a multi-year project that aims to reinvent how viable advertising solutions can exist on mobile devices while fundamentally improving user privacy.- Lead ecosystem engagement and iterating product designs based on feedback for the 'Privacy Sandbox on Android' initiative. - Drive strategy for feature activation and rollout through coordination across internal and external stakeholders, including adtech partners and OEMs.- Make product decisions and lead engineering efforts to improve the utility and privacy of the various API solutions, including the Topics API, Protected Audience API, and Protected App Signals API for Android.- Lead the development of future API solutions that further improve advertising utility whilst maintaining user privacy through the application of on-device and secure server solutions (e.g. Trusted Execution Environments).

Mountain View, Ca, Us

Direct the overall business priorities and operations for Search Ads 360 (the global leader in search engine management platforms).Role includes, but not limited to:- Determining product development priorities to meet customer needs- Defining the internal and external product vision and value narratives- Setting sales and product adoption targets globally and holding regional teams responsible for achieving them- Engage with C-level executives from key customers and agency partners to understand industry challenges and communicate product roadmap plans- Collaborate with Product Management, Engineering Directors and Global Services teams to identify feature best practices and convert these into training materials for internal and external stakeholders- Hosting and presenting keynote presentations at key Google and industry-related conferences.

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Heading a team running the operations of multiple major PPC accounts.Working on accounts that involve global first collaborations between Search and Display (through VivaKi's AOD proposition).Helping build wider CRO and LPO projects as well as working towards an increasing use of data-informed strategies across media channels.

• Lead SEM strategy across all Zenith and Optimedia clients.• Development of the search product for competitive advantage and ZenithOptimedia’s SEM output.• Development of the SEO, performance and biddable media proposition and integration into SEM strategy.• Case study construction to gain industry wide insight into SEM performance.• Regular client presentation of relevant insight and account specific actions.• Run PPC strategy and optimisation for multi-million pound campaigns and clients

Heading a team running the operations of multiple major PPC accounts.Leading a PPC-SEO integration initiative and heading the Search aspect of developing an all-media integrated reporting solution via various VivaKi member companies.

Planned and managed multiple Search Engine Marketing campaigns for a major financial institution, several large automotive companies and several FMCGs.Developed a wide ranging knowledge of various media and analysed the consumer interaction between these and the influence this has on a brand.Initiated, designed, assisted and executed in creating several minor dashboard and reporting systems that give a greater insight into the effectiveness of digital campaigns for both agency and client.

Gb

Analyse search engine marketing campaign data to determine account performance and develop case-studies on consumer behaviour when interacting with search engines and client website.Develop strategies for improving campaign efficiencies and improving the ROI for clients.Analyse the link between cross-media advertising campaigns and the influence they have on branding and the effect they have on search.

London, England, Gb

• Liaised with major life insurance and pensions companies and consultancies to discuss their hiring requirements on a very short timescale• Sourced actuarial candidates through a variety of means including advertising, headhunting, name gathering, referrals and following up potential leads• Interviewed candidates as an initial screening process in order to determine their suitability for different roles• Met with company directors, HR and Line-Managers face-to-face on a regular basis to maintain a close working relationship and source available positions• Developed an in-depth understanding of the Life and Pensions actuarial professions and kept up-to-date with developments through publications such as "The Actuary", "Professional Pensions" and work published by the Pensions Policy Institute