Director of Digital Media Solutions at RRD

Director of CS&S leading the Vericast Media Solutions team

- Crafted strategic communication plans and competitive messaging for clients around the globe, including three years leading digital communications for market-leading entertainment company SEGA of America, resulting in successful launches for over 75 products.- Developed and implemented multiple process improvements to strengthen communication between domestic and international SEGA offices, enabling increased effectiveness of regional and global communications initiatives.- Continually managed multiple clients and internal account teams in parallel, leading to the re-signing of five major clients essential to TriplePoint’s long-term growth plans.- Pursued, generated, and signed dozens of new business prospects around the globe, from North America to Europe and Asia.- Built and maintained strong relationships with all levels of media reporting on the interactive entertainment industry; pitched and authored numerous press releases, media advisories, and key story opportunities as part of integrated public relations plans.- Initiated media booking and booth staffing at leading trade shows each year to promote client products, regularly resulting in over 50 positive appointments with national media per show.

- Drove effective hiring by tracking new applicants within the company’s proprietary database, managing submitted materials, and processing a five-year backlog of previous applicants, resulting in increased efficiency throughout the entire hiring process.- Processed incoming orders and provided customer support for Double Fine’s online store, maintaining the studio’s highly positive reputation with dedicated fans worldwide.- Cultivated and maintained a high-quality work environment by continually pursuing additional office and production-related tasks, even when outside the scope of daily responsibilities.

- Coordinated daily ticket sales and smooth retail store operation, as well as will-call ticketing preparation and execution at a variety of concert venues around San Francisco.- Supported the SFJAZZ development department on a regular basis, handling member assistance inquiries and executing three rounds of monthly renewal mailings to hundreds of subscribers.