Rhonda Forcier Email & Phone Number

Looking forward to protecting one of Vermont’s most precious assets - our beautiful Long Trail network. Additionally, I will help to support education and access to long-time hikers and those yet to discover wellness in the outdoors.

Greate Burlington Area

Burlington, Vermont Area

• Managed all events start to finish for local non-profit organization and worked with development team to develop strategy to meet Development financial goals
• Solicited donations, managed vendor contracts, recruited and managed volunteers and oversaw all logistics related to events
• Secured all related sponsorships to meet budgetary goals of event
• Prepared all related marketing materials and utilized database to create promotional plan to include direct mail, advertising, and social media promotion
• Updated database and created action plans for follow-up after events Major Achievements: - Increased net income for Annual Empty Bowl Dinner by 22% over previous year, a record high for the event - Increased revenue.

• Managed all aspects of event planning for alumni constituents throughout the United States:   Reviewed and selected event formats to reach greatest participation among alumni population
• Selected direct mail strategy, produced copy and managed design to promote events
• Handled all venue selection, contracts and payment
• Provided copy for quarterly alumni publication and alumni web site
• Assisted in production of two quarterly regional newsletters distributed to over 12,000 constituents
• Engaged alumni volunteers in planning and promoting events to expand alumni network

Burlington, Vermont Area

• Researched professional disciplines – healthcare and higher education – to understand current issues and trends
• Studied professional education program competition for both audiences
• Worked closely with Developers to create viable professional, non-credit educational offerings
• Developed marketing plan and budget for above program – teleconference, seminar, conference or other format
• Implemented all aspects of marketing plans, including; researching and purchasing direct mail lists; writing, editing and managing design of direct mail piece(s); working with outside vendors – designers, printers.
• Managed budgets and evaluated success of programs at conclusion

Burlington, Vermont Area

• Set sales objectives and tracked sales of financial products to measure return on investment
• Conducted research to understand competitive environment and follow trends in industry
• Studied Marketing Customer Information Files (MCIF system) to identify sales opportunities within existing customer base and external, based on demographic profiles
• Initiated, executed and evaluated direct mail programs to support sales objectives
• Analyzed profitability of product campaigns and reported to Senior Management
• Acted as liaison between advertising agency and Banknorth internal customers

Burlington, Vermont Area

• Monitored advertising budgets for Banknorth Group companies
• Managed projects relating to Banknorth Group product marketing campaigns; print, radio, direct mail, web site, public relations, social marketing tie-ins
• Supervised production of printed jobs for primary clients; including hard good/specialty food manufacturers
• Assisted in creative development of web sites for primary clients

Bachelor Of Science (B.S.), Marketing And Human Resource Management

Activities and Societies: President, Delta Delta Delta Sorority Recipient Kay Penrose Service Award

Education record