* Developing and implementing a best-in-class digital media and influencer marketing strategy* Executing digital media programs to grow appropriate following and engage audience* Managing production of digital content that is on brand, style and tone.* Actively testing new tools and media channels to innovate and scale programs, with an emphasis on integrated marketing* Building strong, data-driven marketing campaigns to drive engagement, interest and demand* Collaborating with divisional marketing teams, local sales teams and partners to drive and execute the marketing strategy and progression targets* Supporting the Construction-wide ABM strategy to extract key insights to inform personalized interactions* Aligning and customizing global and regional campaigns to drive engagement, adoption and cross/up sell for our existing customers* Analyzing metrics, results and reporting such as engagement metrics and quality, conversion statistics

• Developed and led all B2C company advertising. Management includes media planning, large budget management, platform and audience strategy, as well as company goal and performance reporting.• Organized and facilitated all advertising performance results. Performance tracking utilized Looker, Google Analytics, Ad Platforms and more. During my tenure my team consistently outperformed companygoals by 120-150% with 80-90% of provided budget.• Worked regularly with Analytics, Data, and Sales teams to cultivate new revenue-driving advertising strategies and develop client-supportive campaigns. With additional CRM management work regularly involved.• Managed agency and vendor relationships, as well as content creation for advertising needs.• Developed and led the creation of two large SEM campaigns - one supporting clients and one supporting products. Together the campaigns drove the most cost-efficient conversions and web traffic of any other campaign. • Led weekly advertising updates with C-level leadership as well as regular training presentations for client-facing Sales reps on advertising practices and trends.• Managed small marketing team consisting of SEM specialist and Paid Social specialist.

• Managed company advertising including: media planning, in-depth research on new platform opportunities, and budget alignments to ensure key KPIs and company goals are met.• Responsible for all campaign performance via platform metrics, CRM and eCommerce data (Power BI and Tableau), and Google Analytics. Results included tracking such as: on-going A/B testing of ad types,content, platforms, CTAs, and audiences.• Partnered closely with multiple cross-functional teams for integration and alignment during campaigns, events, as well as management of content creation team for delivery optimization and brand messaging needs.• Managed agency and vendor relationships on behalf of company across multiple verticals, including but not limited to print, broadcast, OTT, CTV, streaming radio, social media, and OOH.• Managed all advertising campaigns aspects for set up and delivery. Post-launch tracking included weekly agency meetings for monitoring, optimizations, and reporting.• Regularly worked with leadership level on campaign reports, market trends, areas of advertising enhancement and development, and more

• Developed and led all of company’s digital advertising, department budget and digital consumer analytics. Analytics included, but were not limited to purchasing, social, web, and consumer behaviors, as well as advertising analytics from regular A/B testing and optimizations.• Designer/Developer/Manager for 7 company retail & eCommerce websites. Managed product listings, GTM, SEO, online shopping experiences, & overall brand presence. Success example: redesign resulted in traffic increase, bounce rate decrease, and time on site increase.• Developed and led advertising content creation, as well as 4 different company social media calendars• Developed online lifecycle marketing campaigns designed to increase eCommerce orders, loyalty sign ups, and in-store traffic. Through online ads, new campaigns generated millions in revenue and increased membership (resulted in highest driving channels for the company).• Created and implemented large SEM paid advertising program for enterprise eCommerce business. Campaign successfully brought in over $8mil in revenue for the company. Full campaign report available.• Owner of enterprise relationships with major agencies and vendors

• Developed and managed the B2B lifecycle marketing program. Delivery methods included social and DSP ads, email, and partner relationships. • Regularly monitored and reported on advanced company analytics for leadership performance evaluation• Worked regularly with internal sales department to identify marketing and advertising opportunities• Utilized SQL queries to pull valuable information from customer database for marketing initiatives• Sole creator/developer and manager of hundreds of campaign landing pages & microsites, tailored for specific campaign KPIs, functional testing, and audience engagement. Web solutions often utilized A/B testing and optimization for performance.• Responsible for corporate communication development and delivery

• Sole creator/developer and manager of the companies’ new brand website & mobile app. Worked included enhancing and analyzing SEO, Tag Management, guest experience, and market competitiveness. Redesign of company site resulted in a traffic increase of 53%, a bounce rate decrease of 40%, and a time on site increase of 1:15 min.• Responsible for creation and implementation of a company-wide road map for our merger. Projects included: brand identity, online presence, digital marketing, in-store experience, and more.• Sole creator and manager of CU’s new comprehensive online lifecycle advertising program designed to increase foot traffic, online transactions, & overall sales through social media, online advertising, email marketing, and more. Program included paid social, Google, and SEM. Advertising program regularly utilized A/B testing methods around audiences, content, delivery and more, in order to identify areas of optimization. Success example: developed and designed completely new loan promotion. Promo resulted in $3.4 million in profits from a campaign spend of $2,000. All promo customers are considered long-term investors now.• Managed small marketing team consisting of designer, copywriter, and social community manager. • Lead company development and management of digital consumer analytics including product preferences, investing habits, lifestyle attributes, etc. Translated analytical data into growth opportunities for the company.

Ran a film internship for high school students covering: scripting, story boarding, shooting, and production. Stage managed at yearly Festival and expanded festival connections.

On top of writing album reviews, concert reviews, feature pieces and interviews for indie and national acts. I also manage a team of 15-20 writers/photographers globally. As well as maintaining the content flow.

• Provided traffic coordination for multiple campaigns including managing a comprehensive project schedule, execution milestones, and sensitive deadlines. • Managed magazine material subscription-service targeting 1.5 million customers per year.• Became key team member in establishing email program launched in conjunction with magazine service. • Monitored, tracked and analyzed several multi-million-dollar budgets• Responsible for creating the departments’ first-ever system for tracking and analyzing ROI based on sales. The new tracking system would prove to provide future extremely valuable consumer behavior that was then utilized to future campaigns and A/B testing scenarios. • Managed mass media commercial production from script creation, to shot lists, to storyboards, etc.• Executed areas of large corporate national trade shows• Acted as interim department manager after only 60 days with the company, managing a 4-person team of designers and copywriters.

Project Coordination, Advertising Design (Adobe Suite), Customer Service, Inventory Analysis, Vendor Relations, New Account Acquisition, Trade Show Production, Event Coordination, Web Site Maintenance, etc.

On-Air Talent, Promotion Coordination, Event Coordination, Departmental Integration, Sponsor/Establishment Acquisition, etc.