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Robert Friskney’s transition from CEO to CIO at Sequentex represents a strategic shift that benefits both the company and its customers. As the co-founder and visionary behind Sequentex, Robert’s deep technical expertise and decades of experience in network architecture, disaster recovery, and connectivity make him uniquely suited to drive Sequentex’s technological innovation and operational excellence.By focusing on the role of CIO, Robert can now dedicate his full attention to the design and implementation of cutting-edge solutions that keep Sequentex at the forefront of telecommunications and IT consulting. This allows the company to respond more effectively to rapidly evolving technologies and customer needs, such as the increased demand for secure, cloud-based services and robust disaster recovery strategies.For customers, this transition ensures that the company’s core services—like Peplink Speedfusion, Starlink for Yachts, and advanced cybersecurity solutions—are backed by a leader who has a hands-on approach to maintaining and improving the technical infrastructure. It also allows Sequentex to continue delivering exceptional, tailored services while keeping innovation at the heart of its operations. Meanwhile, Melissa Friskney, President/CEO of Sequentex, remains focused on scaling the business and fostering relationships, ensuring that customers receive both advanced technology solutions and top-tier customer service.This move signifies Sequentex’s commitment to delivering technology-driven excellence and positions the company to meet the complex challenges of the digital age.
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Cheif Information OfficerSequentex Nov 2023 - PresentAs Chief Information Officer (CIO) at Sequentex, Robert Friskney is pivotal in guiding the company's technological vision and strategy. Leveraging over 30 years of expertise in network architecture, disaster recovery, and connectivity solutions, Robert oversees the development, deployment, and management of cutting-edge IT infrastructure that powers Sequentex’s telecommunications, cybersecurity, and cloud-based services.Robert is responsible for aligning Sequentex’s technical capabilities with its business objectives, ensuring that the company continues to deliver best-in-class solutions to its customers. His leadership is critical in driving innovation across key service areas, such as secure networking, disaster recovery, and multi-cellular connectivity solutions, including partnerships with Peplink, Starlink, and Check Point. -
Chief Executive OfficeSequentex Oct 2023 - Sep 2024 -
Marketing DirectorAdcom Solutions Aug 2021 - Aug 2023Norcross, Ga, UsBirthed and nurtured the VEEUE® brand for two years until the AppDirect acquisition. Created new online identity legitimizing the 35+ years of innovation and technology leadership. In my role as Marketing Director, I've cultivated strong partner relationships, orchestrated successful go-to-market channel strategies, and consistently exceeded KPI targets. My innate ability to bridge the gap between product innovation and market demand has been instrumental in driving sustainable growth for the VEEUE® brand. and the company overall.Contributed to a remarkable 17% increase in revenue in direct channel sales.Experienced in drafting necessary language to translate business needs into specific requirements for contract-related documents, e.g., master services agreements (MSAs), statements of work (SOW), requests for proposals (RFPs), etc. -
Director Channel MarketingAppdirect Aug 2021 - Aug 2023San Francisco, Ca, Us -
Owner / Business Development ManagerBlue Hand Web Design Sep 2009 - May 2021Boynton Beach, Fl, Us -
Strategic Channel ManagerCitrix Jun 2006 - Aug 2009Fort Lauderdale, Fl, UsManaged a diverse portfolio of channel partners, consistently exceeding sales targets by an average of 20%.Introduced a partner training and certification program, improving partners' product knowledge and sales capabilities.Coordinated with internal teams to resolve partner-related issues, ensuring a seamless partner experience.Developed and delivered sales presentations and product demonstrations to potential partners.Tracked and reported on key performance metrics, providing actionable insights to senior management. -
Channel Sales ManagerScriptlogic Jun 2004 - Jun 2006Boca Raton, Florida, UsSpearhead the development and execution of channel sales strategies, resulting in a 25% increase in annual revenue.Cultivate and maintain relationships with key channel partners, including distributors, VARs, and ISVs.Lead a high-performing channel sales team of 10 members, providing mentorship and guidance to achieve quarterly and annual sales quotas.Collaborate cross-functionally with marketing and product teams to create and launch effective partner enablement programs and marketing campaigns.Negotiate partner agreements, terms, and conditions to ensure mutually beneficial partnerships.Conduct market research and competitor analysis to identify new opportunities and emerging trends in the channel. -
Director Of North America ChannelsDatacore Software Oct 2001 - Jan 2004Fort Lauderdale, Florida, Us -
Senior Channel Sales ManagerVeritas Technologies Llc Feb 1998 - Sep 2001Santa Clara, California, Us
Robert Friskney Skills
Robert Friskney Education Details
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Stockton UniversityGeneral
Frequently Asked Questions about Robert Friskney
What company does Robert Friskney work for?
Robert Friskney works for Sequentex
What is Robert Friskney's role at the current company?
Robert Friskney's current role is CIO at SEQUENTEX.
What is Robert Friskney's email address?
Robert Friskney's email address is rf****@****ail.com
What is Robert Friskney's direct phone number?
Robert Friskney's direct phone number is (954)-643*****
What schools did Robert Friskney attend?
Robert Friskney attended Stockton University.
What are some of Robert Friskney's interests?
Robert Friskney has interest in Casinos, Romano's Macaroni Grill, Ethics, Burger King (Fast Food Chain), Best Buy, Fashinvest, Kickstarter.
What skills is Robert Friskney known for?
Robert Friskney has skills like Business Development, Lead Generation, Product Management, Strategy, Management, Cross Functional Team Leadership, Sales Management, Competitive Analysis, Business Alliances, Sales Operations, Sales, Saas.
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