Renee Froerer Email & Phone Number

Leading new product development and artist collaboration for seasonal and everyday retail collections.

Renee Froerer, Ltd.

Capabilities include full branding solutions, logo and brand asset design, packaging design and consumer good seasonal style guide development. Expertise in trend research and implementation. Corporate experience in seasonal style guides, pattern repeats, and retail stationery and consumer goods. Experienced in environmental and creative merchandising design. Corporate experience in creative product photography art direction and styling. Agency experience in advertising, print collateral and copywriting. Traditional and digital illustration and fine art are also areas of expertise.

Strongsville, Ohio

Directs wholesale and private label branding, industry design trend and consumer research, creative photography for print and web, trade show and wholesale design and merchandising, catalog and marketing collateral design, promotional video production.

North Canton, Ohio

Responsible for seasonal and everyday packaging design, concept to completion, including trend research, mood boards, surface design, illustration, color palettes and typography. Initiate and design new product concepts, create mock-ups and samples for Asian sourcing. Create and maintain trend boards for various product lines. Ensure all design adheres to brand standards. Art direct and execute product photoshoots. Source freelancers. Source art licensees and manage contract negotiation. Supervised one direct report, production artist 2013–14. Managed transition of nutritional label production from design department to quality control department.

Designed & produced marketing & tradeshow collateral for small & multi-million dollar brands including giveaways, sell sheets, look books & advertising.Completed seasonal style guides from concept to production for Strawberry Shortcake, the Care Bears, Holly Hobbie & Friends & Madballs.Tracked current fashion & design trends & adapted them to brand style guides.Reviewed & revised product proposals from licensees. Provided new product concepts for potential licensees. Contributed to new intellectual property development including concept, design, & premise writing.Designed promotional greeting cards created exclusively for Target stores.

Concepted, designed, & produced print media and advertisements for the health insurance, gaming, resort, & banking industries.

Concepted, designed, & produced posters, print ads, & collateral material for events sponsored by the Associated Students of Utah State University.

Bfa, Art, Graphic Design Emphasis; French Minor

Bfa, Design Emphasis