Rafael Goes Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Responsável pelas seguintes atividades:Gerenciamento da equipe;Desenvolvimento coletivo e individual nos processos de Marketing e CS;Análise dos dados e criação de tabelas e relatórios de acompanhamento dos indicadores de performance; Desenvolvimento do plano de carreira e suporte na promoção de integrantes;Implementação de ações de SEO e planejamento para.

São Paulo, Brasil

Responsável pelas seguintes atividades:Desenvolvimento e implementação de estratégias de conteúdo;Alinhamento dos objetivos e estratégias de crescimento da plataforma Star na américa latino americana;Desenvolvimento de campanhas internacionais em colaboração com a área de Marketing, relações públicas, jurídico e mídia social;Gerenciamento dos orçamentos.

São Paulo

Responsável pelas seguintes atividades:Geração e controle da Cota Ancine;Suporte na área de aquisição e seleção de conteúdos para atender às necessidades do público alvo;Monitoramento para averiguação se os conteúdos estão sendo visualizados;Criação e análise de estudos de audiências e relatórios de concorrência para identificar as tendências.

São Paulo Area, Brazil

MTV Brazil Media Planning Strategy;OnAir Media Campaign - Briefings and Spots development;Supervisor Traffic and logger team - MTV Brasil and Vh1;Interface with Commercial area, marketing e operations Latam;Interface with internacional acquisition team and commercial programming strategyProvide sales team and MTV Programming Director with reports from PTS.

SAO Paulo

• New content research, negotiation and acquisition for different Sky's content distribution platforms (TV, VOD, Online)
• Focus on digital distribution: PPV, SVOD,VOD and BBVOD service:
• Relationship with major studios: Disney, Paramount, FOX, Telecine, Warner Bros, Sony, Lionsgate, California Filmes and Universal
• Content Acquisition strategy: volume vs relevance
• Content delivery: interface with major studios, Skys engineering team and aggregators;
• Responsible for all Sky’s deliveries: VOD, SVOD and linear channel;

São Luís E Região, Brasil

• Responsible for the annual marketing media planning for B2B and B2C: including strategies, creation and executions that campaigns;
• Coordinator 10MM annual media budget for B2B and affiliates;
• Negotiation media vehicles: tv, digital and print campaigns;
• Content QC: acquisitions news games; new suppliers; review on the current catalog;
• Supervision the media payment PO’S;
• Marketing research: competitors products, spots and investment;

São Paulo E Região, Brasil

• Responsible for creative and development the Programming marketing area at the SBT’s affiliates;
• Programming grid: local production and new strategies;
• Handling Ibope’s softwares: market research, ibope’s studies, competitors;
• Creative the regional identity;
• Development the commercial team;
• Support PR team: national and local – development relationship with the local press;

São Paulo E Região, Brasil

• Responsible for the annual marketing plan including strategies, execution and budget for two different business areas – licensing content and international channel distribution for Latin America market
• Development of marketing strategies and implementation of advertising campaigns which includes online, offline and on air
• Support on the implementing presence of the company with stand or suites on the world’s most important market trade show natpe and LA Screenings;
• Support on marketing budget for each business area and territory;
• Constant contact with the international operators such as Directv Latam, Telefonica, Dish to plan strategies and campaigns to each territory for increase the base of Tv Globo channels.
• Support the major acquisition on 17 countries in America Latina to plan strategies to promote the TV Globo’s content;

São Paulo E Região, Brasil

• Responsible for development the strategies for Intel Inside trade plan:
• Development and support the implementation of the strategic plan and promotional calendar;
• Customer Analysis: development and coordinating stimulus activities to sell out and assertiveness;
• Execute the promo strategies: monitor and control the promotional materials, visit the sales point in order to detect the applicability;
• Sales team training;
• Competitors reports: sales, promo activities and incentives;

Master Head Of Digital Marketing, Marketing Digital

Pós-Graduação, Comunicação

Activities and Societies: Equipe de Debates e conselho de classes

Gestão Do Planejamento E Negociação De Mídia, Midia

Summer course

Marketing, Marketing

Activities and Societies: Conselho de classes

Media Class, Audiência Televisiva