Ruben Guerrero Email & Phone Number

Naucalpan, Méx., Mx

Ciudad De México, México

Business Development and Sales for strategic accounts based in Mexico and Perú

México

Mexico City, Mexico

Business responsible for the Corporate, Government and Medium enterprises within Mexican territory.Leading a team of 5 business executives based on CDMX. Coordinator of the strategies, campaigns and business models aimed at the Digital Transformation of customers. The Cyber Security business unit responsible and its penetration in the corporate market. Evaluation team member for strategic partnerships aligned to the new objectives of the organization. As responsible for the roadmap for restructuring of the area, I am in charge of a re-engineering in sales processes and of the Continues Improvement Plan of the company, incorporating changes and improvements at the level target market, a portfolio of services and sales channels.

Mexico City Area, Mexico

Responsible for the 70% of annual sales, managing a team of 6 sales-oriented executives to provide consulting and training in technology. As the head of the road map for the restructuring of the area, I am in charge of a re-engineering in the processes of sales and the Improvement Plan of the company, evaluating changes and improvements to level target market, a portfolio of services and sales channels. Based on this plan, I’m evaluating new and various tools to support sales, as well as a restructuring of the current team. Responsible to enhance markets such as insurance, banking, manufacturing, wholesale, airlift and integrators, through a strategic plan of sales to position the main brands such as SAP, Oracle, Red Hat, Huawei, Microsoft, VMware, HP and LMS (SABA), in addition to the models of governance.• Important sale of a Microsoft HE project with the Council of the Federal Judiciary for a value of $1.2 million pesos, which opened the doors for a second SAP project for a value of $400 thousand pesos. • It was the strategic SAP Project sale with CENACE for a total amount of $1.57 million pesos. • Business development with clients such as Santander, ATT, Telcel, HPE, Elektra, Network One, Bayer, Sonda, Etc.

Mexico City Area, Mexico

Former HILDEBRANDO, now HITSS.I was responsible for the commercial and operational results for the Mexico`s Central Zone (Mèxico City, metropolitan area, Bajío and Toluca). I was business decision maker at the opening of new markets, integration of business partners and interaction with Business Units 1, 2 & 3 of Telmex IT, to create a joint offer of business oriented to the corporate market. I was responsible for the updating & maintenance of ISO 9000 Business Development process. Achievement of incoming 2015 quote of US$8.7 M (US$1.57 M of Ebitda) (81% effective income quote and 115% Ebitda quote achievement) and 1H2016 achievement of US$2.6 M (83% effective income quote). New customers incorporation as Interjet, Walmart, Banco Interacciones, AON, etc. I achieved the incorporation, maturity and selling of new services as Videoconference (Vidyo), Cloud (Amazon), ECM (Alfresco, Liferay, Opentext).

Lima, Peru

I was responsible for the Perú´s office operation: Sales, Operations, Infrastructure, Human Resources and Finance, oriented to results, maximizing the operations’ profitability (P&L). I was in charge of the soonest peruvian marketplace positioning and reinforcing the business relationships with Carso Group in countries as Brasil, Chile, Colombia, Ecuador, Argentina, Uruguay and USA, which ones demand special support for the current SGA application. Being decision maker for the strategic alliances with local and international technology partners, I had to analyze the benefits and alignment with HITSS (former Hildebrando) Perú’s objetives and iniciatives. Following, some important highlights:- A 107% achieved for global sales in 2011, exceeding in a 27% the Anual Net Profit and exceeding for a 43% the EBITDA for the same year.- I increased the payable HR from 67 to 180 people in 1.5 years, taking the company incomes from US$1.9 M Annual to US$4.1 M in that period.- Software Factory implementation in 2011, sponsoring the CMMI ML3 process achieved in 2013.- I strongly consolidated the business relationship with important groups as Carso (América Móvil, Telmex), BBVA (Continental & AFP Horizonte), Falabella (Sodimac, Saga, Tottus, etc), Romero (BCP), Bolsa de Valores de Lima, Interbank, Divemotor & IBM, increasing in a 35% the annual incomes.

Sales and Marketing management, handling large and medium Telco, Manufacturing, Insurance, Retail and Services accounts (as Telmex, Nextel, Telcel, Alico, ADO/Multipack, Mexicana, Kraft/Cadbury, Metlife, AXA Seguros, etc.). Managing an account team of 6 members, plus pre-sales team coordination to sell business solutions. Being responsible for a quota of over US$4.28 M of new business and a backlog of US$3.12 M for present year. Design, evaluation and sell of customized solutions with a high and tangible profitability. Skilled in IT services integration and development as Business Intelligence, ERP, BPO, BPM, Security, FdSW/Testing and Outsourcing. Following, some important achievements are showed:- Awarded US$1.66 M of new business by Nacional Monte de Piedad ending 2007 to provide the MIDAS System.- Awarded US$0.324 M of new business by Mexicana Airlines on July 2008 to provide the Testing Software Factory Consultancy to be integrated within the Reservation Systems Migration project.- I got the sale of the Orbita System for the Multipack (ADO) logistic company, for a total value of US$1.625 M in February, 2009.

Direct IT sales team handling large and small accounts; managed diverse teams to sell unique concepts oriented to ATI. Sales strategy development oriented to diverse ATI sectors as Airlines (Reservations, Departure Control, Ticketing, etc.), Airports (Resource Management, Common Use Terminal Equipment, Airport Operation Data Base, Flight Information Display Systems, etc.) and Cargo (Cargo System). Negotiated mutually beneficial contracts, defining sales strategies, and built executive relationships to ensure profitability and customer satisfaction. Managed quota of over US$5.0 M of new business and US$16.0 M of annual revenue. Interact with clients daily addressing inquiries, resolving issues and providing quality customer service. Sell and deliver custom solutions requiring over 50% consulting. Skilled in Communications Systems Integration (Internet, VPN, Hosting, Security, etc.), Professional Services, Network Solutions (MPLS, Frame relay & Legacy Protocol systems), Voice & Convergence systems and Airport and Aircrafts systems (VHF, Flight Operations, etc.). Following, some important achievements are showed:- Recognized with the “Most Strategic Sales” International award for the US$3.3M annual contract (during 7 years) to provide the Airport in a Box package to the Cancun International Airport (ASUR) in Jan 2001. It included CUTE, AODB, RMS, FIDS and Announcement systems, ensuring the exponential growth of 25% during the contract due date.- Awarded US$3.7 M business by Mexicana Airlines in 2001 to provide the international network based in Frame Relay. Contract was renewed in US$3.2 M on middle of 2004, with a network improvement through MPLS technology, having an organic growth of 30% annually.- As regional SPOC for Caribbean and Latin America leading the Airport Hubs strategy launched by SITA in 2005, I raised US$950,000 of contract renewals for 7 airlines within the CALA region, with a potential organic growth of 35-40% annually.

I was responsible for the sales activities and strategic planning for the Carso Group’s enterprises as Condumex, Selmec, Condutel, Empresas Frisco, Nacel, etc. Developed and maintained accounts; followed up on new leads and formulated and delivered presentations to prospective clients. Managed quota of over US$250,000 in new business. Monitored results of sales to ensure the achievement and quality customer service; consistently exceed set sales goals and achieved continued profitability.- Recognized by Nortel to achieve the second place in the Annual Sales of Red Uno, promoting the sales channels efforts. The revenue target was US$130,000 based in Nortel solutions (Meridian and Norstar).

I was responsible for the installation, configuration, acceptance testing and maintenance of the Harris 20-20 PBX for those direct clients. I provided technical and sales support for those main distribution channels, generating the customer satisfaction and creating the value for money. I trained direct customers and technical staff from distribution channels about the configuration and functionality of the different Harris 20-20 platforms (MAP, M, L and LH models).

Responsible to support the PemexPaq (X.25) network under the Institutional Informatic Management area. It included planning, installation, maintenance and technical support to the X.25 users. Responsible for the mainframe back up and secure. Diverse tasks related to connectivity maintenance.

Mba, Business Administration

Recognition for the highest score during the first semester (10/10).

Bachelor Of Science, Electronic & Telecommunications Engineering

Activities and Societies: 1st prize within the Inter-technical Swimming Championship. Crawl style.

Technical, Electronic