Robert Andrade work email
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Robert Andrade personal email
Robert has over 20 years of experience in Consumer Electronics, Consumer-Packaged Goods, and Telecommunications with Product and Brand Management, Sales, Digital Marketing, and Business Development. He is best known for strategic thinking and competitive analytics skills and introducing new products, technologies, and services into the global marketplace.Most recently, Robert was the Marketing Manager at CHO America, a producer, processor, distributor, and marketer of natural and organic olive oil and dates in the United States and Canada. Driving CHO America’s marketing strategy, Robert developed marketing initiatives and campaigns to propel CHO America’s growth plans. In 2020, Robert joined Btel, a telecommunications and internet provider. Robert provided leadership in new market/competitive analyses for growth and expansion, executed multi-channel/multi-tactic marketing campaigns, and streamlined and enhanced business and marketing processes and tools.Prior to this, Robert served as Senior Brand Manager for Riviana Foods, the largest producer, processor, marketer and distributor of branded and private label rice products and the second-largest producer and marketer of pasta products in the United States. Recruited in 2010, he created a new brand, marketing, and digital media strategies for the global firm. Recruited in 2006 to serve as Global Engage Program Manager for Advanced Micro Devices, Inc. of Austin, Texas, Robert successfully initiated and built new customer relationships and significantly increased market share. Robert was also a key and valued contributor during his tenure at Hewlett Packard and Digital Equipment Corporation. Robert is effective in working at all levels of the organization from the C-Suite to manufacturing environments across geographic locations and cultures. He is recognized as a leader who can build, motivate and lead teams in achieving results. Robert brings a strategic perspective, commercial acumen and extensive field experience to each of his business engagements. Robert spent significant time building rapport and growing business for his companies not only in the United States but in Latin America and Asia as well, traveling extensively in these markets.Robert graduated from Rutgers University with a Bachelor of Science in Production and Operations Management. He received his M.B.A. from Arizona State University with a dual concentration in Supply Chain Management and Process and Project Management.
Itw Global Brands
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Rain X Brand ManagerItw Global Brands 2021 - Present
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Marketing ManagerCho America 2020 - 2021Houston, Texas, Us• Led strategic brand analysis resulting in new brand framework, strategy, goals, objectives, and KPIs as well as the brand vision, voice, tone and persona for 3 retail brands and 1 business brand.• Executed a 4-week national TV campaign in Canada delivering 2.4k TV spots and audience impressions of 11MM+, which exceeded targets while being under budget by 1% and CPMs 17% less than target.• Completed and delivered influencer brand briefs incorporating brand guidelines, influencer roles and expectations, tone and lifestyle elements and deliverables.• Identified and vetted new influencer and brand ambassadors using FeedSpot database to create and generate paid user generate content for multiple retail brands. Results include the identification and recruitment of a key influencer that has delivered over 1.1MM views of unique branded content on Instagram and TikTok.• Managed the development and launch of a new website for key retail brand. Updated the new site post-launch with over 50 recipe and blogs including H1/H2 headers, copy, images, SEO keywords and meta descriptions.• Executed a two-week digital and TV marketing campaign in Canada in conjunction with key retailer partner to drive brand awareness. Digital campaign included the development and execution of new content for target audience, resulting in a campaign engagement rate of 29% at an engagement cost of $.03. Three-week national TV campaign drove 1.2k TV spots, with audience impressions of 4.8MM impressions at a CPM of $5.71 CAD.• Executed a TV media campaign for Miami and Charlotte DMAs in support of retail promotional period, delivering 261 TV spots, 4MM household impressions, a 143.7 GRP at a CPM of $3.37 USD.• Developed online reviewer program with BazzarVoice to deliver over 500 product reviews for online syndication. Program included development of branded reviewer kit consisting of branded box, marketing inserts and branded app UX with key messaging and reviewer guidelines. -
Marketing MangerBtel Jan 2020 - May 2020• Led and managed a 3-phase upgrade campaign for fiber internet customers resulting in 15% upgrades with an ROI under 2 months and incremental revenue of $50k+. Tactics included 3 direct mailers with follow up emails via Constant Contact and warm sales calls from a target market of 230 customers.• Developed the Btel digital brand media strategy and framework focusing on a multi-channel/platform approach via self-managed demand side platform (DSP) and social media execution model.• Conducted market expansion analysis for West Columbia and Sweeny including competitive offerings, available market size by residential/business customers, household and market demographics, customer behavior and penetration scenarios.• Created a Jones Creek expansion plan by conducting a detailed competitive analysis of over 600 street addresses to develop a phased and multi-channel marketing campaign to increase penetration by 8 points to 45%, deliver $150K+ in additional revenue with an ROI of 2 months. • Developed a Mesh Wi-fi marketing campaign via Calix Marketing Cloud (CMC) performance data. Utilizing CMC, identified and created a customer target list and marketing campaign to deliver up to $100k in additional revenue and recover all campaign costs in a month and half.• Created a daily COVID19 network performance tracking tool to analyze network performance including total usage, increases in streaming/gaming/work from home users, total devices connected and Wi-fi scores while identifying potential post-COVID19 target base and programs.• Conducted a 2-year trend performance analysis for social media, website and CRM activity to identify process improvements and develop platform strategy and usage plans.• Created social media content calendar for branded content through Q3 2020.• Created a sales funnel tracking tool to manage and monitor online sales leads while reducing internal email communications on sales leads by 50%.
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Senior Brand ManagerRiviana Foods 2010 - 2019Melbourne, AuRiviana Foods is the largest product, processor, marketer and distributor of branded and private label rice and pasta products in the United States.• Managed a $2M brand marketing budget while growing retail sales by 14% to over $50M and increasing EBITA by 55% to over $6M in 3 years.• Led strategic analysis and brand development resulting in new brand strategy, brand vision and brand voice including brand persona, marketing platforms and digital media campaigns focused on brand awareness and product trial. • Crafted and developed the digital media strategy resulting in the of over 13 branded and corporate web sites launched, expanded social media platforms presence and performance increasing branded social media community with resonating content by 250%+ within 3 years with active social consumer interaction.• Managed various agency relationships, including digital media production and digital media buying agencies, delivering a reduction in fees by 10% while increasing working vs non-working budget to 80% (working) /20%(non-working).• Developed and executed digital marketing campaigns increasing consumer intent to purchase by 10% and ad retention by 5%.• Managed e-commerce sales development resulting in sales of over $325k with a yearly sales gain of 18% over 5-year period and delivering a gross margin of 45%.• Executed programs to increase CRM database from 6k to 150k email contacts and resulting in monthly newsletters with above average of open rate of 10% and click through rate of 6.5%, supported by synergistic activities on web sites, social media and digital media campaigns.• Led new product initiatives driving incremental retail sales of $6M+ and a direct contribution margin of 35%+ in under 2 years.• Increased support for Shopper Marketing programs, including digital programs, by 8% while reducing costs, delivering an increase in household penetration of 3.2% and added 180k new homes with household incomes of $75k. -
Global Engage Program ManagerAmd 2006 - 2009Santa Clara, California, UsManaged the Engage Cycle Planning process in Asia Pacific and China, driving AMD to meet critical planning cycles and objectives for retail selling periods in partnership with key multinational and local strategic accountsKey Achievements* Worked closely with key multinational and local accounts in China to grow desktop market share by 10 percentage points in one year* Increased presence in key multinational strategic account’s product lines by 37%* Grew AMD’s retail business by 20% in India and China through focused retail channel development programs* Drove the launch of new products, including Phenom processors. Results include Hewlett Packard’s Asia Pacific Phenom market share increasing by 40% within 9 months -
Product Manager, Latin America Business GroupHewlett Packard Enterprise 2000 - 2006Houston, Texas, UsAccessories Product ManagerDrove and directed the introduction of services, hardware accessories and software in Latin America, providing incremental revenue and margin opportunities Key Achievements* Launched accessory business in Latin America, contributing $1.1M USD in revenue, as well as $417K USD in gross profit within six months of start up, meeting the launch goals* Managed all operational activities, including pricing, sales out and sales in management, demand generation activities and go-to-market plans* Negotiated with various retailers on prices, margins, promotions, bundles and sales targets for the sale of accessories while securing shelf spaceProduct Life Cycle ManagerOversaw and managed the Latin America Presario and Pavilion desktop computer product line, meeting and surpassing financial goals, as well as achieving a technology and market share leadership position throughout markets in Latin AmericaKey Achievements* Successfully grew the product line to a $210M USD revenue and 289K unit portfolio, outperforming financial goals and delivering a 12% gross margin (exceeding industry gross margin standards)* Directed integration of Compaq Presario and Hewlett Packard Pavilion desktop computers product lines during the Compaq and Hewlett Packard merger, ensuring seamless product transition, while optimizing product offerings and meeting financial goals* Continually drove cost improvements, netting consistent 10% cost reductions quarter over quarter * Enabled sales teams to create downstream go-to-market and demand generation tools through the development of marketing and sales tools including press releases, value propositions, user/retail benefit guides, marketing collateral, training material and up-sell tools* Provided detailed competitive analysis, market intelligence and forecast management tools to support roadmap decisions enabling product lines to maintain #1 market share position -
Pricing And Planning Manager, Consumer Business GroupHewlett Packard Enterprise 1997 - 2000Houston, Texas, UsBusiness Planning Pricing Manager Managed all aspects of pricing for desktops computers and notebooks for Japan and Latin America retail markets, as well as for the worldwide consumer peripherals businessesKey Achievements* Created successful product roadmaps that increased market share by 66% year over year* Evaluated and executed pricing strategies ensuring a gross margin of 15% per product lifecycle* Identified and sourced unique regional products with regional and corporate product marketing teamsBusiness Planning ManagerLiaison for Asia/Pacific, Japan and Europe regions with product marketing, sales, manufacturing and operations for all phases of product life cycle managementKey Achievements* Team lead of the Japan Slim Tower Tiger Team which identified and implemented new desktop form which increased shipments by 33%
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Product Operations Analyst/Tools DevelopmentHewlett Packard Enterprise 1996 - 1997Houston, Texas, Us* Conducted product, demand/supply and forecast reliability analysis in support of Client and Server Product Operation Managers* Developed and maintained Global Supply Operation’s data integration sheet, which allowed stage II manufacturing sites to incorporate various data points from MAXCIM MRP systems* Created manufacturing supply plans from Sales & Marketing plans via demand planning system and distributed to all SBY manufacturing sites* Project Leader for the Cognos Proof of Concept test, as the on-line analytical processing and reporting engine for the Central Data Warehouse project
Robert Andrade Education Details
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Rutgers University - NewarkBusiness Management -
Arizona State UniversitySupply Chain Management And Process/Project Management
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Arizona State UniversityMaster Of Business Administration - Mba
Frequently Asked Questions about Robert Andrade
What company does Robert Andrade work for?
Robert Andrade works for Itw Global Brands
What is Robert Andrade's role at the current company?
Robert Andrade's current role is Rain X Brand Manager at ITW Global Brands.
What is Robert Andrade's email address?
Robert Andrade's email address is ro****@****ica.com
What schools did Robert Andrade attend?
Robert Andrade attended Rutgers University - Newark, Arizona State University, Arizona State University.
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