IIT KGP I IIFT Gold Medalist I Ex-TechComm member at IRS I Member of MRSI and AdClub I Jury member at IRF, Goafest, Emvies, EFFIES, MMA, FOMA, PROMAX OTT AWARDSA graduate from IIT Kharagpur and a gold medalist from IIFT Delhi, Ravi has nearly a decade and a half of experience in media and advertising. He has s track record of delivering substantial growth for challenger agency brands - Motivator, Zenith and Havas. During his tenure, agencies have registered highest billings growth among agencies (RECMA) as also improved on perception (Brand Equity Agency Reckoner Rankings). His focus has been on delivering a differentiated product - delivering cutting edge analytics driven strategy for clients, leveraging media for delivering predictable business outcomes Some of the clients he has worked on include Philips, DS Group, Hike, Reckitt Benckiser, Nestle, Parle, Strides, Ola, Bluestone, IEIL, Tinder, OkCupid, Oyo Rooms, PharmEasy Swiggy, OLX, Bluestone, Sharekhan, Yatra, Policybazaar and Paisabazaar, Jabong among many others.He was part of the Global Strategic Council at Zenith in 2016 and 2017 and involved in the rebranding if the agency. At Havas, he was a member of the Global Data, Analytics and Martech committee and a ManCom member for Havas Media Group India.Some of the key projects he has been involved in1. Design of the NCCS in India2. Pricing, SKU rationalization for Coke APAC, MENA3. Measurement and tracking for Airtel during their growth period (2006-2008)4. Building an online brand : OLX5. Transforming media agencies by creating a winning culture : Motivator, Zenith and now Havas6. Championing measurement and research for the radio industry - My FM and Big FM