As a pioneering member of the Joon Loloi launch, I’m responsible for translating and evolving our brand vision into compelling digital products. My role spans from strategic leadership initiatives across the organization to hands-on crafting and execution of innovative user experiences across both D2C and B2B channels. - Product-led brand application and evolution- Core brand and UI design system foundations- Component libraries with UX decision frameworks- North star e-commerce innovation- Articulating complex design concepts to technical and non-technical stakeholders

Partnering with brands to create exceptional user experiences across a variety of focus areas:- North Star Vision: Crafting inspiring product futures.- Brand & UI Design Systems: Building scalable and flexible design systems.- Product-led Branding: Evolving brands through the customer lens.- Design & Automation Tools: Supercharging teams with innovative tools.

As a Product Design Leader, I specialized in tackling intricate design challenges, employing systems thinking, design tooling, and automation to optimize processes. I excelled in communicating design solutions and mentoring agency teammates while leading product design efforts within client partnership engagements. My versatile experience spans various industries, including automotive, fintech, cryptocurrency, renewable energy, healthcare, and nonprofit. I also worked to establish agency-wide frameworks for critique and mentorship, ensuring a culture of design excellence and consistency.Featured Partnerships:– Design systems with CloudKitchens– Super Bowl campaign + marketing systems with Coinbase– North star design vision for Toyota– Data visualization with Credit Karma– Ecommerce + marketing systems with Sunrun

As a Design Leader at Herman Miller Group (HMG), I crafted foundational design systems for multiple brands within HMG, including Herman Miller, Geiger, HAY, and Design Within Reach (DWR). My role extended to shaping key digital experiences in both B2B and D2C, from websites and product launches to innovative tools like Configurators and Seating Selectors. I worked to transform brand standards, encompassing color, typography, identity, and art direction across HMG brands. As a design leader, I've shared my insights as a speaker at prominent industry events and educational institutions.

As an Art Director at Commonwealth//McCann, I led end-to-end advertising creative for Global Chevrolet, emphasizing product design, brand standards, and comprehensive media campaigns. Notable achievements include Digital Art Direction for the Corvette Stingray's successful reveal and launch campaigns, and leadership in creating Chevrolet's new global ad foundations with the Find New Roads campaign. I also channeled my creative talents to support Alternatives for Girls, uniting design with social impact.

I transitioned from an intern at MG during my college years to a full-time position, starting my career in design. In this role, I had the opportunity to engage in a wide array of creative services, including product design, print design, information architecture, branding, identity development, and illustration. I also took on the role of a mentor over time, guiding and collaborating with a talented team of designers and developers.