Esteban Rodríguez Email and Phone Number
Passionate about leveraging Data Science and Machine Learning to drive innovation in mobile app promotion and programmatic media buying, with over twelve years of experience in the Digital Ad Industry. Specializing in mobile app promotion, I use advanced analytics and AI to optimize campaigns across various channels, including user acquisition and programmatic solutions. With a professional degree in Online Advertising, I also bring expertise in connected TV advertising and FAST channel programming. My deep knowledge of ad operations, combined with a data-driven approach, empowers me to develop and execute projects that consistently exceed objectives, helping companies achieve their goals through strategic, data-centric advertising solutions.
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Product Innovation DirectorRocket Lab | Mobile App GrowthMexico City, Cdmx, Mx
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Product Innovation DirectorRocket Lab | Mobile App Growth Jul 2024 - PresentCiudad De México, MéxicoAs Product Innovation Director, I lead the development and implementation of cutting-edge solutions in digital marketing, leveraging data science, AI, and machine learning to drive growth and optimize performance. My role focuses on identifying emerging trends, fostering innovation, and translating complex data into actionable strategies that deliver measurable results. By blending technology and creativity, I ensure that our products stay ahead of the curve and meet the evolving needs of clients in a competitive market. -
Vp Of Product And Special ProjectsKivi | Connected Tv Jan 2024 - Sep 2024Ciudad De México, MéxicoAs VP of Product and Special Projects, I lead initiatives in CTV and data targeting, driving innovation and strategy. I oversee product development and execution, ensuring alignment with company goals and market needs. -
Vp Of OperationsKivi | Your Brand Out There Aug 2022 - Mar 2024Bogotá, Distrito Capital, ColombiaAs VP of Ad Operations and founding team member, I established and optimized the ad operations framework, driving efficiency and growth. I led strategic initiatives to ensure seamless execution and delivery.
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Adops DirectorRocket Lab | Mobile App Growth Apr 2020 - Aug 2022Bogotá, Distrito Capital, ColombiaAs AdOps and Product Director for the Lychee Project, focused on user acquisition for cryptocurrency firms, I led ad operations and product strategy, ensuring targeted campaigns and innovative solutions for project success.
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Sales Manager Northern LatamInnovid Sep 2019 - Apr 2020Bogotá D.C., ColombiaAs Sales Manager Northern LATAM at Innovid, I drove revenue growth in Peru, Colombia, and Mexico, focusing on connected TV, through strategic sales initiatives and client partnerships. -
Sales Manager Colombia & PerúHerolens Sep 2018 - Sep 2019Bogotá, Bogotá D.C., ColombiaSales Manager Colombia for DCO related products. -
Biz Dev Director - AudioengageEntravision Communications Jan 2018 - Sep 2018Bogotá D.C., ColombiaAs Business Dev Director, I oversee product and tech for a programmatic audio marketplace, driving revenue from open markets and fostering innovation. -
Project DirectorScroller Ads Feb 2017 - Jan 2018ArgentinaAs the former Project Director at Scroller Ads (an Entravision brand), I led programmatic video walled garden initiatives, overseeing technology development and product strategy for exceptional performance. -
Headway Studio LeaderHeadway Digital - Your Programmatic Media Company Apr 2016 - Feb 2017Buenos Aires, ArgentinaHeadway Studio is the creative branch for programmatic campaigns at Headway. We develop innovative resources for optimizing and achieving client's KPI's and goals. -
Product AnalystHeadway Digital - Marketing Powered By Technology Feb 2015 - Apr 2016Buenos Aires, ArgentinaResponsible for searching, analyzing and improving new products, technologies and business opportunities.
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Traffic ExecutiveHeadway Digital - Your Programmatic Media Company May 2014 - Feb 2015Buenos Aires, ArgentinaResponsible for technical campaign implementations across multiple platforms, DSPs, exchanges and adnetworks.
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Web DeveloperAvis Budget Group Feb 2014 - May 2014Buenos Aires, ArgentinaRedesign, programming and implementation of the official sites for Avis Rent a Car International and Budget International. -
Digital Project ManagerClick For Click Feb 2012 - Dec 2013ColombiaOwn business where I developed tasks of Digital Marketing, Strategic Planning, Development Projects, Online Advertising, Community Management, Client Management and Administration.
Esteban Rodríguez Skills
Esteban Rodríguez Education Details
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Buenos Aires - Argentina -
Buenos Aires - Argentina
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Gimnasio FontanaBogotá, Colombia
Frequently Asked Questions about Esteban Rodríguez
What company does Esteban Rodríguez work for?
Esteban Rodríguez works for Rocket Lab | Mobile App Growth
What is Esteban Rodríguez's role at the current company?
Esteban Rodríguez's current role is Product Innovation Director.
What schools did Esteban Rodríguez attend?
Esteban Rodríguez attended Universidad De Palermo, Universidad De Palermo, Gimnasio Fontana.
What skills is Esteban Rodríguez known for?
Esteban Rodríguez has skills like Online Advertising, Digital Marketing, Social Media, Augmented Reality, Advertising, Strategic Planning, Photoshop, Dreamweaver, Illustrator, Flash Animation, Microsoft Office, English.
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Esteban Rodríguez
Operations & Logistics Manager 📍Cancún | Sales & Commercial Manager | Retail Coordinator | Logistics & Mobility Expert |Cancún, Roo -
Esteban Rodriguez
Mexico1hotmail.com -
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Esteban Rodríguez
General Manager In Tier-2 Automotive; Industrial Engineer With Master'S Degree In Strategic ManagementLeón, Gua
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