Independent Experimentation And Decision Strategy Leader
Ruben De Boer
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Ruben De Boer Email & Phone Number
Independent Experimentation and Decision Strategy Leader
at
Ruben de Boer
1 work email found
@sanoma.com
1 phone found area 088
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Independent Experimentation and Decision Strategy Leader
Location
Amsterdam, North Holland, Netherlands
Who is Ruben De Boer? Overview
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Quick answer
Ruben De Boer is listed as Independent Experimentation and Decision Strategy Leader at Ruben de Boer, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at sanoma.com, phone signal with area code 088, and a matched LinkedIn profile for Ruben De Boer.
Ruben De Boer previously worked as Owner at Conversion Ideas and Lead Experimentation Consultant at Online Dialogue. Ruben De Boer holds Msc, Marketing Management from Rotterdam School Of Management, Erasmus University.
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Profile bio
About Ruben De Boer
✔ Lead CRO manager/consultant with 15+ years experience🏆 Winner multiple Experimentation Elite & Experimentation Culture Awards✔ Bestselling instructor with 17,000+ students✔ Public speaker (topics: experimentation maturity & culture, change management, conversion rate optimization, and optimization mindset)As a Lead CRO Manager and consultant with over 15 years of experience in data and optimization, I have the pleasure of working with great people on great websites daily. I am a bestselling instructor on Udemy with 17,000+ students and a public speaker on topics such as experimentation culture, change management, conversion rate optimization, and personal growth.At Online Dialogue, I am the Lead Conversion Manager responsible for leading the Conversion Managers team, developing team skills and quality, setting the team strategy and goals, and business development. I am also a Conversion Manager for various great clients such as Vodafone, eBay, RTL, Swiss Sense, Rabobank, I Amsterdam, fonQ, and DPG.Through my own company, Conversion Ideas, I strive to help people kickstart their careers in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses, free tips, and a free book. I also aim to connect with like-minded individuals worldwide and inspire others to use this knowledge for good. My current activities include five Udemy courses (two of which are bestsellers), coaching clients in the US, EU, China, and UK, a newsletter with 1,500+ subscribers, and the publication of my book "Psychology for A/B testing."If you're looking for an experienced CRO manager and consultant to help improve your optimization strategy and culture, or if you're interested in learning more about CRO and experimentation through my online courses and resources, don't hesitate to reach out to me via email at ruben@conversionideas.com or connect with me on LinkedIn and send me a message. I'd be happy to discuss how I can help you achieve your goals.
Listed skills include Marketing Management, Marketing Strategy, Marketing Research, Marketing Communications, and 13 others.
Current workplace
Ruben De Boer's current company
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13 roles
Ruben De Boer work experience
A career timeline built from the work history available for this profile.
Owner
Lead Experimentation Consultant
Lead Conversion Manager
As Lead Conversion Manager, I am responsible for the Conversion Managers team. In this role, I am responsible for:✓ Developing team skills and quality of the team✓ Setting the team strategy & goals✓ Business developmentAnd I am still a Conversion Manager for a variety of great clients.
Cro Manager
As a CRO manager at Online Dialogue, I am responsible for leading Conversion Rate Optimization projects for several clients. Projects can be related to:✓ Setting a strategy and improving organizational culture✓ Setting (experimentation) goals and its scope✓ Leading a multidisciplinary team and coaching on the job✓ Advice on CRO tooling✓ Setting up and improving the CRO processA few clients, I have the pleasure of working for are Vodafone, eBay, RTL, ING, NS (Dutch Railways), Swiss Sense, amsterdam & partners, fonQ, and DPG.
Sep 2019 - Dec 2021
Owner
My goal with Conversion Ideas is to help people and businesses learn and excel in Conversion Rate Optimization and Experimentation.I want to help people kickstart their careers and excel in CRO with affordable, high-quality online courses, free tips, and a free book. Also, I want to (e-)meet amazing link-minded people worldwide and inspire others to use this knowledge for something good.Meanwhile, I want to help businesses grow through data-driven decision-making and experimentation.Current activities:✓ Five Udemy courses (two bestsellers)✓ Coaching clients in US, EU, China, and UK✓ Newsletter with 1,500+ subscribers✓ International keynote speaker✓ Published my book 'Psychology for A/B testing'
Freelance
Public Speaker
I speak at conferences, podcasts, and universities about Experimentation Culture, Change Management, CRO process, and personal optimization.Book me as your speaker? Please, send me a message on LinkedIn or email me at ruben@conversionideas.com.- Conversion Hotel (Netherlands, 2024)- TCL (online, 2024)- Experimentation Elite panelist (Birmingham, 2024)- WIE summit (online, 2024)- Conversion Rate Conference (online, 2024)- Emerce Conversion & Analytics (The Netherlands, 2024)- Nohacks.show Podcast (online, 2024)- E-commerce Optimizers Podcast (online, 2024)- 1000 Experimenters Podcast (online, 2023)- Click to Buy podcast (online, 2023)- ConvEx '23 (online, 2023)- ING Ignite (The Netherlands, 2023)- De Product Owner podcast (online, 2023)- Experimentation Elite (London, 2023)- CVO Live (online, 2023)- VWO Webinar (online, 2023)- UXDX community event (online, 2023)- Experiment Nation podcast (podcast, 2022)- Less Ego more Data podcast (podcast, 2022)- The Ultimate Ecommerce Live Stream (online, 2022)- VWO Webinar (online, 2022)- Guest lecture Twente University (The Netherlands, 2022)- Guest lecture Windesheim (The Netherlands, 2022)- Store Conversions on Steroids (online, 2022)- Experimentation Masters Podcast (podcast, 2022)- Emerce Conversion (The Netherlands, 2022)- Dialogue Donderdag (The Netherlands, 2022)- Farfetch Experimentation Week (online, 2022)- Growth Fit interview series (podcast, 2022)- Conversion Hotel (The Netherlands, 2021)- Experiment Nation conference (online, 2021)- Guest lecture Windesheim (The Netherlands, 2021)- Emerce Conversion (The Netherlands, 2021)- CRO Cafe (podcast, September 2020)- CRO Cafe (podcast, July 2020)- UXDX (The Netherlands, 2019)- Dialogue Donderdag (The Netherlands, 2019)- Guest lecture Vrije Universiteit Amsterdam (The Netherlands, 2016)- Amsterdam & Partners Business week (The Netherlands 2016)- Sitecore Summit (Germany, 2016)- Digital Tourism Innovation Campus (Spain, 2015)
Head Of Cro & Ux
Responsible for the central Conversion Optimization & User experience team, helping the most important assets of Sanoma improve on their online KPI's, setting up a culture of experimentation and validation and promoting CRO in the organization. (Several assets: NU.nl, vtwonen.nl, libelle.nl, donaldduck.nl, fashionchick.nl, theaterclub.nl, lindanieuws.nl and magazine.nl.)
Jan 2018 - Aug 2019
Knowledge Champion Cro
As a Knowledge Champion CRO for the Sanoma Academy department I teach others to improve their CRO skills in both The Netherlands and Belgium.
May 2017 - Aug 2019
Cro Specialist
As a Conversion Specialist at the Online Performance department I help many websites increase their conversion rates. I.e. nu.nl, vtwonen.nl, libelle.nl, donaldduck.nl, tjox.nl, theaterclub.nl, lindanieuws.nl and magazine.nl.
Jan 2017 - Dec 2017
Online Marketer (Conversion Specialist)
Amsterdam Marketing
Amsterdam Marketing is the marketing organization of the Amsterdam Metropolitan area.- Responsible for the conversion optimization of the websites http://www.iamsterdam.com and https://www.lastminuteticketshop.nl/, helping several organizations reaching their conversion goals.- Gave workshops and lectures on conversion optimization, online analytics, and online trends. Both internally, as well as for partners such as the cultural sector, the municipality and the Ministry of Economic affairs.- Other responsibilities: Web analytics and UX.
Jan 2015 - Dec 2016
Marketing Manager / Online Marketer
Insights Benelux is specialized in personal development and team development within organizations. Insights is known for their (Discovery) personality profiles and is a global player in the training and consultancy market.- Lead responsible for setting up and execution of an (online) marketing strategy.- Launched and improved a new website, including CRO, SEO, SEA and A/B (and M) testing. I realized this by continuously measuring, testing and improving with Analytics, AdWords Editor and other online marketing tools.- Optimized e-mail marketing through A/B testing.
Aug 2011 - Apr 2014
Partner And Coach
The Natural helped people to develop their social skills, self-esteem and happiness.- Responsible for all business orientated processes, especially the (online) marketing.- Facilitated workshops, both one on one and for large groups.
Feb 2009 - Aug 2011
5 education records
Ruben De Boer education
Msc, Marketing Management
Rotterdam School Of Management, Erasmus University
Msc, Finance & Investments
Rotterdam School Of Management, Erasmus University
Msc, Exchange
Copenhagen Business School
Bsc, Business Administration
Rotterdam School Of Management, Erasmus University
Education record
Adelbert College Wassenaar
FAQ
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What company does Ruben De Boer work for?
Ruben De Boer works for Ruben de Boer.
What is Ruben De Boer's role at Ruben de Boer?
Ruben De Boer is listed as Independent Experimentation and Decision Strategy Leader at Ruben de Boer.
What is Ruben De Boer's email address?
AeroLeads has found 1 work email signal at @sanoma.com for Ruben De Boer at Ruben de Boer.
What is Ruben De Boer's phone number?
AeroLeads has found 1 phone signal(s) with area code 088 for Ruben De Boer at Ruben de Boer.
Where is Ruben De Boer based?
Ruben De Boer is based in Amsterdam, North Holland, Netherlands while working with Ruben de Boer.
What companies has Ruben De Boer worked for?
Ruben De Boer has worked for Ruben De Boer, Conversion Ideas, Online Dialogue, Public Speaker, and Sanoma.
How can I contact Ruben De Boer?
You can use AeroLeads to view verified contact signals for Ruben De Boer at Ruben de Boer, including work email, phone, and LinkedIn data when available.
What schools did Ruben De Boer attend?
Ruben De Boer holds Msc, Marketing Management from Rotterdam School Of Management, Erasmus University.
What skills is Ruben De Boer known for?
Ruben De Boer is listed with skills including Marketing Management, Marketing Strategy, Marketing Research, Marketing Communications, Personal Development, Coaching, B2B Marketing, and B2C Marketing.
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