Ruben De Boer work email
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Ruben De Boer personal email
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✔ Lead CRO manager/consultant with 15+ years experience🏆 Winner multiple Experimentation Elite & Experimentation Culture Awards✔ Bestselling instructor with 17,000+ students✔ Public speaker (topics: experimentation maturity & culture, change management, conversion rate optimization, and optimization mindset)As a Lead CRO Manager and consultant with over 15 years of experience in data and optimization, I have the pleasure of working with great people on great websites daily. I am a bestselling instructor on Udemy with 17,000+ students and a public speaker on topics such as experimentation culture, change management, conversion rate optimization, and personal growth.At Online Dialogue, I am the Lead Conversion Manager responsible for leading the Conversion Managers team, developing team skills and quality, setting the team strategy and goals, and business development. I am also a Conversion Manager for various great clients such as Vodafone, eBay, RTL, Swiss Sense, Rabobank, I Amsterdam, fonQ, and DPG.Through my own company, Conversion Ideas, I strive to help people kickstart their careers in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses, free tips, and a free book. I also aim to connect with like-minded individuals worldwide and inspire others to use this knowledge for good. My current activities include five Udemy courses (two of which are bestsellers), coaching clients in the US, EU, China, and UK, a newsletter with 1,500+ subscribers, and the publication of my book "Psychology for A/B testing."If you're looking for an experienced CRO manager and consultant to help improve your optimization strategy and culture, or if you're interested in learning more about CRO and experimentation through my online courses and resources, don't hesitate to reach out to me via email at ruben@conversionideas.com or connect with me on LinkedIn and send me a message. I'd be happy to discuss how I can help you achieve your goals.
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OwnerConversion IdeasAmsterdam, Nh, Nl -
Lead Experimentation ConsultantOnline DialogueAmsterdam, Nh, Nl -
Lead Conversion ManagerOnline Dialogue Dec 2021 - PresentUtrecht, Utrecht, NlAs Lead Conversion Manager, I am responsible for the Conversion Managers team. In this role, I am responsible for:✓ Developing team skills and quality of the team✓ Setting the team strategy & goals✓ Business developmentAnd I am still a Conversion Manager for a variety of great clients. -
Cro ManagerOnline Dialogue Sep 2019 - Dec 2021Utrecht, Utrecht, NlAs a CRO manager at Online Dialogue, I am responsible for leading Conversion Rate Optimization projects for several clients. Projects can be related to:✓ Setting a strategy and improving organizational culture✓ Setting (experimentation) goals and its scope✓ Leading a multidisciplinary team and coaching on the job✓ Advice on CRO tooling✓ Setting up and improving the CRO processA few clients, I have the pleasure of working for are Vodafone, eBay, RTL, ING, NS (Dutch Railways), Swiss Sense, amsterdam & partners, fonQ, and DPG. -
OwnerConversion Ideas Jul 2019 - PresentMy goal with Conversion Ideas is to help people and businesses learn and excel in Conversion Rate Optimization and Experimentation.I want to help people kickstart their careers and excel in CRO with affordable, high-quality online courses, free tips, and a free book. Also, I want to (e-)meet amazing link-minded people worldwide and inspire others to use this knowledge for something good.Meanwhile, I want to help businesses grow through data-driven decision-making and experimentation.Current activities:✓ Five Udemy courses (two bestsellers)✓ Coaching clients in US, EU, China, and UK✓ Newsletter with 1,500+ subscribers✓ International keynote speaker✓ Published my book 'Psychology for A/B testing' -
FreelancePublic Speaker Jan 2015 - PresentI speak at conferences, podcasts, and universities about Experimentation Culture, Change Management, CRO process, and personal optimization.Book me as your speaker? Please, send me a message on LinkedIn or email me at ruben@conversionideas.com.- Conversion Hotel (Netherlands, 2024)- TCL (online, 2024)- Experimentation Elite panelist (Birmingham, 2024)- WIE summit (online, 2024)- Conversion Rate Conference (online, 2024)- Emerce Conversion & Analytics (The Netherlands, 2024)- Nohacks.show Podcast (online, 2024)- E-commerce Optimizers Podcast (online, 2024)- 1000 Experimenters Podcast (online, 2023)- Click to Buy podcast (online, 2023)- ConvEx '23 (online, 2023)- ING Ignite (The Netherlands, 2023)- De Product Owner podcast (online, 2023)- Experimentation Elite (London, 2023)- CVO Live (online, 2023)- VWO Webinar (online, 2023)- UXDX community event (online, 2023)- Experiment Nation podcast (podcast, 2022)- Less Ego more Data podcast (podcast, 2022)- The Ultimate Ecommerce Live Stream (online, 2022)- VWO Webinar (online, 2022)- Guest lecture Twente University (The Netherlands, 2022)- Guest lecture Windesheim (The Netherlands, 2022)- Store Conversions on Steroids (online, 2022)- Experimentation Masters Podcast (podcast, 2022)- Emerce Conversion (The Netherlands, 2022)- Dialogue Donderdag (The Netherlands, 2022)- Farfetch Experimentation Week (online, 2022)- Growth Fit interview series (podcast, 2022)- Conversion Hotel (The Netherlands, 2021)- Experiment Nation conference (online, 2021)- Guest lecture Windesheim (The Netherlands, 2021)- Emerce Conversion (The Netherlands, 2021)- CRO Cafe (podcast, September 2020)- CRO Cafe (podcast, July 2020)- UXDX (The Netherlands, 2019)- Dialogue Donderdag (The Netherlands, 2019)- Guest lecture Vrije Universiteit Amsterdam (The Netherlands, 2016)- Amsterdam & Partners Business week (The Netherlands 2016)- Sitecore Summit (Germany, 2016)- Digital Tourism Innovation Campus (Spain, 2015)
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Head Of Cro & UxSanoma Jan 2018 - Aug 2019Helsinki, FiResponsible for the central Conversion Optimization & User experience team, helping the most important assets of Sanoma improve on their online KPI's, setting up a culture of experimentation and validation and promoting CRO in the organization. (Several assets: NU.nl, vtwonen.nl, libelle.nl, donaldduck.nl, fashionchick.nl, theaterclub.nl, lindanieuws.nl and magazine.nl.) -
Knowledge Champion CroSanoma May 2017 - Aug 2019Helsinki, FiAs a Knowledge Champion CRO for the Sanoma Academy department I teach others to improve their CRO skills in both The Netherlands and Belgium. -
Cro SpecialistSanoma Jan 2017 - Dec 2017Helsinki, FiAs a Conversion Specialist at the Online Performance department I help many websites increase their conversion rates. I.e. nu.nl, vtwonen.nl, libelle.nl, donaldduck.nl, tjox.nl, theaterclub.nl, lindanieuws.nl and magazine.nl. -
Online Marketer (Conversion Specialist)Amsterdam Marketing Jan 2015 - Dec 2016Amsterdam Marketing is the marketing organization of the Amsterdam Metropolitan area.- Responsible for the conversion optimization of the websites http://www.iamsterdam.com and https://www.lastminuteticketshop.nl/, helping several organizations reaching their conversion goals.- Gave workshops and lectures on conversion optimization, online analytics, and online trends. Both internally, as well as for partners such as the cultural sector, the municipality and the Ministry of Economic affairs.- Other responsibilities: Web analytics and UX.
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Marketing Manager / Online MarketerInsights Benelux B.V. Aug 2011 - Apr 2014Haarlem, Nederland, NlInsights Benelux is specialized in personal development and team development within organizations. Insights is known for their (Discovery) personality profiles and is a global player in the training and consultancy market.- Lead responsible for setting up and execution of an (online) marketing strategy.- Launched and improved a new website, including CRO, SEO, SEA and A/B (and M) testing. I realized this by continuously measuring, testing and improving with Analytics, AdWords Editor and other online marketing tools.- Optimized e-mail marketing through A/B testing. -
Partner And CoachThe Natural Feb 2009 - Aug 2011The Natural helped people to develop their social skills, self-esteem and happiness.- Responsible for all business orientated processes, especially the (online) marketing.- Facilitated workshops, both one on one and for large groups.
Ruben De Boer Skills
Ruben De Boer Education Details
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Rotterdam School Of Management, Erasmus UniversityMarketing Management -
Rotterdam School Of Management, Erasmus UniversityFinance & Investments -
Copenhagen Business SchoolExchange -
Rotterdam School Of Management, Erasmus UniversityBusiness Administration -
Adelbert College Wassenaar
Frequently Asked Questions about Ruben De Boer
What company does Ruben De Boer work for?
Ruben De Boer works for Conversion Ideas
What is Ruben De Boer's role at the current company?
Ruben De Boer's current role is Owner.
What is Ruben De Boer's email address?
Ruben De Boer's email address is rg****@****ail.com
What is Ruben De Boer's direct phone number?
Ruben De Boer's direct phone number is (088) 550*****
What schools did Ruben De Boer attend?
Ruben De Boer attended Rotterdam School Of Management, Erasmus University, Rotterdam School Of Management, Erasmus University, Copenhagen Business School, Rotterdam School Of Management, Erasmus University, Adelbert College Wassenaar.
What skills is Ruben De Boer known for?
Ruben De Boer has skills like Marketing Management, Marketing Strategy, Marketing Research, Marketing Communications, Personal Development, Coaching, B2b Marketing, B2c Marketing, Brand Management, Social Media Marketing, Market Research, Strategy.
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