Rhys Edwards Email & Phone Number

A marketing consultancy specializing in motorsport and boutique automotive brands. Our expertise lies in crafting compelling brand narratives, strategic communications, and innovative marketing strategies. We're passionate about immersing enthusiasts in the world of motorsport and the allure of bespoke automotive craftsmanship, with a mission to help brands shine in the competitive landscape.

Los Angeles, California, Us

I served as a strategic consultant for this renowned automotive creative strategy agency and culture hub. My responsibilities included spearheading efforts to build and cultivate new global partnerships, while expanding the company’s influence across diverse racing paddocks worldwide.

Beverly Hills, California, Us

At O’Gara I oversaw a team of fifteen, maintaining our #1 status in the Western Hemisphere and achieving a top 3 global ranking across seven of our luxury automotive brands. We executed impactful campaigns for corporate promotions and product launches. Under my leadership, the digital marketing team achieved a 72% increase in internet leads, establishing us as a reference point among manufacturers. I developed a matrix organizational chart to enhance cross-departmental collaboration and managed a $5 million marketing budget. Additionally, I secured strategic partnerships with brands such as Louis Vuitton and Moët Hennessy, generating significant revenue through co-sponsorships for events.

Los Angeles, California, Us

In my role as Senior Director at Wasserman, I successfully built a prominent MotoGP stable of riders, including securing a contract with Dani Pedrosa, one of the sport’s biggest names. I negotiated lucrative multi-million dollar partnerships and sponsorship deals, expanding our portfolio and brand presence. Additionally, I signed a rider outside of the traditional market and developed a grassroots initiative by signing three young academy riders, helping them on their journey to reach the pinnacle of road racing.

Jp

At HRC, I led contract negotiations with partners and sponsors, driving strategic collaborations that enhanced our brand presence in MotoGP and off-road racing. We secured Red Bull as a secondary title sponsor, and collaborated with technicians in Japan to modernize the bike livery, which had remained unchanged for 15 years. My efforts to develop relationships with the media facilitated better access to riders and key personnel, while I worked with local markets globally to integrate MotoGP into their marketing strategies. I was also responsible for all press releases and team communications as well as partnership deliverables with all sponsors.

Maranello, Mo, It

During my tenure at Ferrari I delivered comprehensive support to key partners, including Philip Morris, Shell, Puma, and Etihad, while building strong relationships with counterparts and clients across these brands. I successfully negotiated ongoing contracts with all sponsors and facilitated a more streamlined process for accessing team imagery and approving usage, enhancing brand leverage through sponsorships.I strengthened collaboration between the brand department, race team, and licensing, and devised creative solutions for displaying partner logos on the 2010 F1 car, adapting to new specifications. Additionally, I created comprehensive brand guidelines for both internal and external usage, and supervised all film and photography shoots to ensure that the Ferrari brand was consistently represented in alignment with our high standards.

In my role with the Renault F1 Team, I managed the title partner ING, overseeing their activation across all markets on the F1 calendar. This included developing and implementing strategic initiatives to maximize brand visibility and engagement at each race. I also handled Puma’s contractual rights, ensuring compliance and fulfillment of sponsorship agreements.

I initially focused on F1 activations for various clients globally from our London office, where we developed and implemented strategic marketing initiatives to enhance brand engagement. An opportunity arose to transfer to (and set up) an office in Bahrain to provide comprehensive support for all event and partnership requirements related to hosting Formula One and V8 Supercar races at the Bahrain International Circuit. My responsibilities included coordinating with stakeholders, managing logistics, and ensuring seamless execution of events, ultimately contributing to the successful promotion of Bahrain as a premier motorsport destination.

London, Gb

Melbourne, Victoria, Au

Stamford, Connecticut, Us