As an experienced advertising professional in a boutique agency, my responsibilities are varied. At any given moment, I am acting as the Director of Marketing, Contract Administrator, Digital Communications Manager, Senior Copywriter, or even Account Coordinator. In these roles I regularly create entire marketing campaigns, from Creative Brief and corporate analyses, to budgets and marketing execution plans as well as high level creative concepts and micro-executions: social media, newsletters, ad copy, website content, blogs, promotional materials, digital banners, landing pages and more; and then ensure the placement, tracking and reporting.This fluidity means that I can manage multiple projects and priorities per hour across channels and platforms, and collaborate with and provide feedback to vendors, SEO Interns, graphic designers and programmers as well as the Creative Director and President. Our clients range from local “mom and pop” businesses to national advocacy and education organizations, and each is given the same level of attention and care.