Rob Knight Email & Phone Number

London, England, Gb

London, England, Gb

Responsible for managing a team of Account Directors and discipline specialists to retain, develop and grow a portfolio of key business accounts across multiple verticals and digital disciplines. Brands include: Honda, TSB, Eurostar, John Lewis, LV=, Monster, Branston, Esure, Royal Mail, Save the Children and IHG.

STEAK is a full service international digital marketing agency based in London, New York and Melbourne.Account Director managing relationship and growing clients including Scottish Friendly, ETX Capital, Screwfix, Intercontinental Hotels Group (IHG), John Lewis and Eurostar across digital disciplines (SEO, PPC, Social, Creative, Content, Affiliates and Email).

Brand X is a digital marketing agency, specialised in the development, management and marketing of high end website solutions.Strategy: Research new digital marketing strategies and opportunities. Write and present client proposals Project management: Plan, monitor and test website development projectsSEO: Recommend and implement techniques to improve client website presence, SERP position and page rank. Methods include: Keyword analysis, cross-linking, meta optimisation, index submission, URL normalisation and redirectsSEM: Campaign setup, management, optimisation and reporting with networks including Google, Yahoo, Bing, OpenX and TradeDoublerEmail marketing: Manage email testing, tracking and send. Experienced at coding emails to pass spam filters and ensure graceful degradation in hosted and stand-alone email clientsAffiliate marketing: Define commission models, implement and test tracking and monitor affiliate activityWebsite optimisation: MVT and split testing. Goal funnel, user path and experience analysisSMM: Setup and maintenance of social media presence, producing content and driving growth in following across major networks (Facebook, Twitter, YouTube, Linkedin)Web analytics: Analysis and KPI definition, tracking and reporting to identify opportunities for site and campaign optimisation. Produce in-depth website analysis and recommendation reportsMedia planning and buying: Generate qualified leads to meet clients direct marketing and sales objectives (online display, PPC (search and content), site sponsorship, email marketing)

Account Manager / Web Developer, BondPR, UKWeb Consultation / Design / Development of company & client websites. International PR account management and coordination for high tech organisations across Europe, Asia and the US. Clients include: Nexsan, Barracuda, Grisoft AVG, Imperva, NHR and Outblaze.Responsibilities:Restructure and development of company and client websites: www.bondpr.com www.mediacentreeurope.co.uk www.nexsan.com/fr www.savemoneynow.co.uk Drive website traffic using SEO, PPC and email marketingStaying abreast of latest technology news and trends and suggesting and selling in story ideas / angles to journalistsWrite and sell-in press releases targeting B2B and consumer tech publications, print and onlineDeveloping marketing & PR campaignsFeature submissions and responding to journalist enquiriesCoordinating and overseeing client / journalist interviewsEstablishing new business leads and presenting new business pitches

London, England, Gb

Account Executive, Cirkle, UKPR for predominantly blue chip FMCG clients including Energizer, GSK, Premier Foods, McVitie’s, KP, Del Monte & Bendicks on trade & consumer briefsResponsibilities:Write press releases and feature information / Q&A's to drive coverage in target publicationsResearch opportunities and sell new ideas to clientsLiaise with journalists to sell-in new story angles, news, features ideasEvent management – organise all aspects including venue, catering, invites, entertainment, hostesses, premia, transport & accommodationPlan & design advertising creatives and photoshoot briefsAchievementsKey role in pitch team for account wins including GSK & Premier FoodsExceeded financial objectives for 2006 to deliver ₤525k fee income across my accounts. Up ₤200k+ on the previous yearIntegral in the press launch & subsequent campaign for The World’s longest lasting battery, Energizer Ultimate Lithium which went on to win a CIPR Media relations award

B.Sc In Multimedia, Technology And Design, 1St Class Honours, Communication And Multimedia

Education record