Responsible for leading all business and marketing operations to increase revenue, reduce costs, streamline processes, and scale the company.Developed and Implemented Vision:Established core values, and set yearly, quarterly, and monthly goals.Created fundamental branding elements and new brand messaging using the StoryBrand platform.Revenue Growth:Scaled the company from 3 to 5 crews, resulting in a revenue increase of over 30%.Efficiency and Profitability:Implemented new project management and job costing software, enhancing crew efficiency and accurately tracking job profitability.Digital Marketing:Developed and launched digital and content marketing campaigns, increasing website traffic by over 300%.Updated and launched a new website with clear messaging, consistent branding, and streamlined functionality.Financial Management:Reviewed and presented financial records weekly and monthly, including P&L, Balance Sheet, and Cash Flow statements.Developed financial forecasting models to set revenue and cost-saving targets.HR and Communication:Streamlined recruiting, onboarding, and employee retention processes.Demonstrated strong communication skills by presenting company-wide updates to staff and key stakeholders weekly.

Developed and executed multi-channel marketing plans.Developed and maintained content and campaign calendars.Managed and collaborated with the social media manager to ensure campaign and brand alignment.Created the Franchisee marketing roadmap and coached new Franchisees through the marketing plans and execution. Acted as primary marketing contact for the internal team, franchisees, and external agencies.

Head of brand and marketing strategy for Lander and BodyGuardz brands.Ensure content, website and all marketing assets accurately reflect the brand tone and messaging.Maintain a clear understanding of the audiences, market factors, and competitive landscape to drive effective ROI-positive strategies and campaigns. Develop comprehensive, omnichannel brand and marketing campaigns to drive growth and awareness.Oversee all marketing channel strategies for both B2B and B2C business.Manage marketing budget and brand P&L.

Responsible for brand and marketing strategy for the largest brand at BGZ Brands.Manage brand P&L and marketing budget to maximize profitability and control expenses.Work with Product Development and Consumer Insights teams to launch new products responsible for millions in new revenue. Analyze sales, industry, and marketing data to drive marketing and branding decisions.Work directly with the creative team to develop marketing, branding and go-to-market assets. Develop PR strategy and manage agency to achieve desired results.

Responsible for writing the copy and managing all content creation for Prosper Healthcare Lending to ensure accurate and consistent messaging across all marketing channels.Developed the messaging guide for the company to be used for creating consistent content and messaging throughout all divisions of the company, including HR/Training, Sales, Customer Success Management, Merchant Partnerships and Marketing. I oversee and manage all offline marketing activities with the objective of growing brand awareness and generating quality leads from multiple verticals. Main Responsibilities Include:- Copywriting- Offline Marketing Management- Marketing Strategy- Content Marketing Management- Social Media Development- Oversee all Messaging- Campaign Management and Reporting

Crafted messaging, and build brand awareness through market analysis, strategically planning promotions, driving advertising campaigns and inventory controls to achieve company marketing, sales, and profit objectives. I also functioned as a steward in identifying global market trends and worked closely with cross-functional teams to effectively drive, and execute brand growth.- Responsible for the P&L of 2 major brands totaling almost $40 Million in annual revenue. -My brands experienced YOY Gross Sales growth of 84% and 39%- Retail sell-thru increased 45% and 53% YOY.- Collaborated with Sales to add over 12,000 points of retail distribution.- Responsible for the development and execution of complete marketing plans and product road maps to ensure long-term success of the brands.- Managed the Advertising to Sales ratio to ensure all marketing and promotional dollars spent are effective and provided an ROI.- Worked closely with internal and external design and production companies to create marketing collateral that is on brand and on message.

- Write global brand and messaging strategies across many channels and for multiple brands simultaneously.- Ensure new brands are developed according to competitive, financial and market analyses.- Continually analyze sales data and adjust marketing mix accordingly.- Integrate marketing tactics with sales initiatives for a more cohesive brand strategy. - Use "voice of customer" surveys and research to develop effective messaging and brand positioning.