Head Of Marketing & Business Ops
CurrentResponsible for leading all business and marketing operations to increase revenue, reduce costs, streamline processes, and scale the company.Developed and Implemented Vision:Established core values, and set yearly, quarterly, and monthly goals.Created fundamental branding elements and new brand messaging using the StoryBrand platform.Revenue Growth:Scaled the company from 3 to 5 crews, resulting in a revenue increase of over 30%.Efficiency and Profitability:Implemented new project management and job costing software, enhancing crew efficiency and accurately tracking job profitability.Digital Marketing:Developed and launched digital and content marketing campaigns, increasing website traffic by over 300%.Updated and launched a new website with clear messaging, consistent branding, and streamlined functionality.Financial Management:Reviewed and presented financial records weekly and monthly, including P&L, Balance Sheet, and Cash Flow statements.Developed financial forecasting models to set revenue and cost-saving targets.HR and Communication:Streamlined recruiting, onboarding, and employee retention processes.Demonstrated strong communication skills by presenting company-wide updates to staff and key stakeholders weekly.