Supervisor, Integrated Media Planning
London, England, Gb
Day-to-day focal point to ensure constant communication among agency partners and clients throughout the tactical planning cycle and strategic recommendation process of North Central Regional Chevrolet Retail marketing and communication objectives Aid in the preparation, development, execution, analysis and optimization of multi-channel media campaigns including TV, Radio, Print, OOH, Digital Display and OLV (direct/programmatic). As well as various sports sponsorships across the Midwest Responsible for stewarding the implementation process of multiple, often, concurrent projects to ensure flawless execution. Includes issuing authorizations, developing briefs, managing revisions, budget tracking, reconciliation, and reporting across all media typesCreate and maintain media flowcharts for accurate account of ongoing media campaigns. Compile various weekly, monthly, and quarterly reports for actualizations, forecasting, performance & competitive analysis and client report-outsFoster strong working relationships with clients, vendors, internal and external team members to ensure effective implementation of job duties and responsibilitiesMaintain knowledge of industry trends to evaluate new media types and outlets for opportunities relevant to the brand’s communication objectives