Vice President, Sales & Marketing
Responsible for overseeing and managing the Alliance Hospitality Sales, Marketing, eCommerce, and Revenue Management teamsLed training and development efforts for the portfolio of 50+ properties with $150+ million annual rooms revenue budgetDeveloped a comprehensive Global Sales Presence for Alliance Hospitality to increase production in the Business Transient segment to all hotelsIntegrated a Social Media Advertising Strategy that resulted in direct revenue gain for hotels in Social Catering and Group SMERF BookingsWorked with The Rubicon Group to develop Enterprise Reporting Platform to identify room night, ADR, and revenue production by agency, account, and IATA across the portfolio and incorporated results into Global Sales StrategyDeveloped Business Transient Sales Training and Development program that increased property level knowledge and ability in Transient SalesWorked with outside vendors for eCommerce RFP to develop online marketing strategy for the portfolio that included total spend of over $300k annuallyAchieved year over year portfolio RevPAR Index of 125 with 12% gain against competitive sets on an aggregate basisCreated a modular Sales & Marketing Plan process incorporating a Competitive Value Assessment Tool, CNR Account Review Tool, eMarketing Strategy, targeted action plans by market segment, Sales Booking Goal Workbook, and Conference Center Marketing PlanFacilitated the implementation, training, and utilization of OnQ Forecast Management System for Hilton Garden Inn brand hotels.Served as member of Hilton company-wide steering committee for the Unlimited Budget - Travel Agency Rewards Program focused on increasing room night production from Corporate Negotiated segment