• Built, managed, maintained, and optimized optimized HTML/CSS-based email templates/emails for Bed Bath & Beyond, buybuy Baby, and Harmon brands based on ever-evolving business needs.• Worked in close collaboration with project managers to maintain a tight production schedule that included the coding of scheduled and ad hoc emails, updated coupons, and holiday- and event-based toolkits and banners for the Bed Bath & Beyond, buybuy Baby and Harmon brands.• Ensured that all assigned campaigns upheld best-in-class execution and maintained brand standards across all programs.• Consulted with marketing, copy, and design team members on best practices during the design, build, and QA phases of all projects. • Maintained a close working relationship with the email operations team to be able to provide quick turnarounds and last-minute changes to meet the agile demands of the business.• Collaborated with the lifecycle marketing team on the coding of over 100 trigger programs (across all three brands) — with over 420 email touch points — which included building and maintaining the HTML and the creation of custom data-driven assets through database integration and in the Movable Ink platform.• Prepared emails to migrate into Salesforce Marketing Cloud.

* Directly managed the Online Production Department which oversaw more than 15 NewBay brands — including GUITAR WORLD, GUITAR PLAYER, BASS PLAYER and PRO SOUND NEWS — and over 60 eNewsletters, as well as a team of Online Production Specialists. * Accountable for eNewsletter template design and coding, updates, and implementation.Handled the production and QA of all 3rd-party deployments — including editing articles and photography, setting up custom HTML layouts, and working with the sales department to ensure products met client expectations — and marketing emails.* Responsible for the production of one dozen eNewsletters (including several daily titles), including ad management, QA, and scheduling. * Maintained the production/deployment calendar for all eNewsletters, custom 3rd-party blasts and marketing emails — coordinated custom blasts and ad placement with sales teams across all of NewBay’s 15 brands.* Managed all email lists, including newsletter, marketing, and custom 3rd-party selects; responsibilities included adding and cleaning lists, list selects/building queries, and reporting.

* Edited CAR SOUND & PERFORMANCE (6x per year) — a consumer-oriented car audio magazine that targeted the competition audio and performance enthusiast — and AUTO MEDIA (12x per year) — a B2B title that targeted the car audio and performance installation market.* Managed a large cohort of staff and freelance writers and photographers and created, maintained, and followed a tight set of editorial calendars based on our marketing team’s goals and requests.Contributed editorial and photography to both titles.* Worked closely with the art department on the layout and production of each issue.Involved in the creation of all custom products — Event Guides, Buyer’s Guides, Official CES Mobile Daily — under each brand.* Maintained the CAR SOUND & PERFORMANCE Web site on a daily basis, which included curating, composing, and updating the DAILY NEWS section.* Created custom content for the site, including custom-coded HTML event photo galleries and custom videos for several events, including SEMA and the Consumer Electronics Show.* Produced custom editorial for several trade show dailies for clients, including the Consumer Electronics Show, the SEMA Show and the NY Toy Fair, and numerous promotional products.

* Edited CAR SOUND & PERFORMANCE (6x per year) — a consumer-oriented car audio magazine that targeted the competition audio and performance enthusiast — and AUTO MEDIA (12x per year) — a B2B title that targeted the car audio and performance installation market.* Managed a large cohort of staff and freelance writers and photographers and created, maintained, and followed a tight set of editorial calendars based on our marketing team’s goals and requests.Contributed editorial and photography to both titles.* Worked closely with the art department on the layout and production of each issue.Involved in the creation of all custom products — Event Guides, Buyer’s Guides, Official CES Mobile Daily — under each brand.* Maintained the CAR SOUND & PERFORMANCE Web site on a daily basis, which included curating, composing, and updating the DAILY NEWS section.* Created custom content for the site, including custom-coded HTML event photo galleries and custom videos for several events, including SEMA and the Consumer Electronics Show.* Produced custom editorial for several trade show dailies for clients, including the Consumer Electronics Show, the SEMA Show and the NY Toy Fair, and numerous promotional products.

• Worked with visionary company president Martin Porter• Various editorial duties for CAR SOUND & PERFORMANCE, AUTO MEDIA, and EQ magazines• Created editorial for several trade show dailies for clients which included The Premium Incentive Show, and numerous promotional products