Director Of Customer Experience
In this role, I developed and executed strategies to enhance customer service standards across 90+ retail locations, overseeing a $2.5M marketing budget and streamlining corporate communications. Leveraging NPS/CSAT metrics and KPI analysis, I drove operational improvements, transitioned marketing from print to digital mediums, and built strong partnerships with third-party providers. I spearheaded a customer segmentation study and delivered actionable insights, while also championing DEI initiatives, executing a $200K charity event, and fostering community engagement. Additionally, I led specialized teams to optimize store operations and ensured compliance through robust governance and accountability measures.