Gabriel Rodriguez Reyes Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Barcelona, Cataluña, España

-Activation of Social Media campaigns in order to boost engagement and brand awareness according to the brands funnel.- Work with digital agencies and media partners to develop actions and contents in Social Media, programmatic, etc. Achieving that Campari and Bulldog Gin remain in the Top Of Mind of the premium segment (Kantar 2022).- Work with media agencies, following up on the fulfillment of paid media plans.- Development of actions with influencers, analyzing profile metrics.- Supervision and planning of audiovisual pieces: photo and video shootings.- Analysis and extraction of data from social networks: generation of KPI reports.- Planning, production and supervision of brand events for more than 300 attendees in different cities in Spain.

Lima, Perú

- Responsible for the development and fulfillment of the Social Media strategy of the brands in my charge: strategy conceptualization, platform selection, content production and results measurement.- Team leader of copywriters, designers, analysts and community managers for the development of campaigns and content.- Content creation and management, including images and copies, for social platforms such as Facebook, Instagram, YouTube, TikTok.- Trend analysis and keyword planning.- Crisis management: organization of work with community managers and analysts for crisis protocol activation.- Accounts: Profuturo, Fifco, Izipay

Lima, Peru

- Responsible for the fulfillment of the full-funnel digital strategy in media such as social media, programmatic, display, etc.- Development of traffic pieces to sodimac.com: the conversion rate was 21% higher than the previous year.- Creation and implementation of Sodimac Constructor's digital strategy. This wasbenchmarked for the company's other brands.- Responsible for social media publications, from the planning to the development of pieces and content for each platform of the brands in my charge (Facebook, Instagram, YouTube, TikTok, Spotify).- Development of digital strategies for new businesses. Accounts won: Huawei, Wong Supermarkets.- Accounts: Sodimac, Nestlé, Glovo, Coca-Cola

Lima

- Account Executive for Backus ABInbev, responsible for beer brands: Arequipeña and San Juan in digital and ATL media.- Management and development of media plans, scope of content and content posting to ensure interaction and reach in social networks of the brand.- Responsible for the first integrated campaign for Arequipeña and San Juan that included ATL, digital media and activations.- Elaboration of digital performance reports.- Responsible for brand content on social networks.- Event coverage for social networks.

Lima

- Responsible for advertising for Movistar Priority App, the Company's customer benefits program.- Implementation of high-value mobile phones launch campaigns in all media (ATL, digital and launch event).- Development of communication campaigns in traditional and digital media, including social media community management and coordination with influencers.- Supervision and approval of digital and traditional media guidelines, from brief to final deliverables, optimizing budget.

- Leadership and development of campaigns for the Peru Brand abroad.- Leader of the New Year's Resolutions campaign, which reached more than 3MM people in New York. Winner of Digi and APAP awards.- Management of the campaign Peru, land of hidden treasures, with which foreign tourist arrivals grew 7% during 2015: award for the best tourism campaign of 2015 by ITB Berlin.- Management of the campaign “Suitcases from Perú" for the international market.- Development and organization of communication materials for all media: online (social media, display, smart TV, programmatic, etc.), TV spots, radio spots, press ads, OOH, among others.

Lima

Senior Account Executive in charge of Milo, Nido (Nestlé), Perú Brand and American Airlines.- In charge of supervising and executing marketing campaigns of the brands on my charge, being in continuous contact with the client and my team on the agency.- Development of the campaign for Milo's new positioning campaign: Milo increased loyalty and recall indicators in shoppers and consumers by 5 points. - The impact of the campaign included a 6.5% increase in sales.- Leadership of the first campaign of Marca Peru with crossmedia amplification.- Attending market studies and interpreting their results to make relevant decisions.

Lima

Account executive for POS advertising materials for all brands of The Coca-Cola Company.

Lima

Account Executive in charge of Coca-Cola, Sprite, Fanta and Frugos brands.

Lima

Responsible for the packaging process of The Coca Company in Peru, Bolivia, Uruguay and Paraguay, supervising branding, legal and technical aspects.

Perú

Asistente de marcas Inca Kola, Sprite y Fanta (KO Flavors) y proyectos de la marca Coca-Cola.

Master Dirección De E-Commerce

Diplomado De Marketing Digital, Marketing Digital

Licenciado En Comunicación, Publicidad

Diplomado En Marketing, Marketing

Curso de especialización de la PUCP en marketing para empresas

Diplomatura, Marketing Digital

Master De Dirección De E-Commerce Y Marketing Digital, Marketing