Cross-functional utility player managing strategic marketing initiatives at the intersection of user growth, engagement, and sales.Notable projects:• Piloted our first Chronic Health Awareness Month campaign, project-managing multiple internal and external teams. This pilot broke all-time records for new user acquisition and on-site engagement, and is now a core component of MyHealthTeam's lifecycle marketing strategy.• Built MyHealthTeam's first influencer marketing program. After the successful pilot, I helped scale the program and build out a dedicated influencer management team, which supports 20+ influencers across 7+ high-priority social networks.• Worked closely with B2B product marketing and sales teams to develop influencer program into net-new sales product.• Acted as Partnership team's primary intersection with data and product teams, working cross-functionally with these internal teams to improve our quality of reporting and increase company-wide visibility of the Partnership team's impact on top-line growth, retention, and engagement goals.

As a performance marketing account manager, I was responsible for multi-channel digital strategy, campaign execution, and stakeholder relationship management across a portfolio of clients including Google Fiber, Patagonia, and growth-stage startups. I quickly ramped from an execution-oriented support role to directly managing >$2.5MM in annual media spend across 5 paid search and social channels.Notable projects:• Co-led media services/analytics joint project tasked with the development of an in-house automated reporting tool; responsibilities included conducting user interviews, defining product requirements, and aligning internal stakeholders.• Performed a deep-dive funnel audit for startup client; presented strategic recommendations to c-suite leadership that drove a 25% QoQ conversion rate improvement.• Directed paid media launch strategy for new fintech product, achieving 400% of customer acquisition goals.

• Co-led the development of a dedicated digital resource hub, enabling BU's 40,000+ students to leverage internally-developed Writing Center resources.• Facilitated brainstorming, editing, and proofreading workshops for undergrad and graduate students in the College of Arts and Sciences (CAD).

• Produced season two of athenahealth's flagship podcast, increasing listenership by 36% in 3 months.• Sourced and interviewed health tech industry thought leaders, publishing bylines to athenahealth’s data-driven editorial hub.

• Led development of updated best practices for Mass General's organic social media campaigns; spearheaded documentation of best practices and led all-staff trainings on new guidelines.• Supported large-scale strategic analysis of healthcare marketing trends; independently drafted recommendations that led to expansion of MGH's social presence to new channels including Instagram and LinkedIn.

• Accepted position as full-time Writing Center consultant after working part-time through college.• Designed and implemented new program for providing cooperative peer tutoring to disadvantaged undergraduate students• Provided regular consultations to graduate and undergraduate students across genres and disciplines