Robert Gonzalez Email and Phone Number
With 12+ years of experience in Consumer Packaged Goods (CPG) and Safety/Emergency Response across Latin America (LATAM) and the U.S., I am dedicated to optimizing commercial processes and capabilities to drive brand and product performance. My focus is on maximizing business ROI, profitability, and sustainability, delivering measurable growth and long-term value.
Bullard
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Global Product ManagerBullard Jun 2023 - PresentCynthiana, Kentucky, Us -
B2B Global Commercial Manager At ArcacontinentalArca Continental Sep 2020 - Mar 2023Monterrey, Nuevo León, MxGlobal Leader responsible for Design and Deploy:o Improved and Streamline Commercial Processes and Capabilities o CPG Value to Market Operative Model.o ROI's improvement management system.o Sales Force’s Digital Execution platform. o A Value/Potential Oriented Segmentation based on Advanced Analytics.o Integral Retailer Digital Loyalty Programs. (Market Excellence Toolbox)o E-Commerce and Digital Ecosystem of Retail Trade Channel. -
Commercial Strategy ManagerArca Continental May 2018 - Sep 2020Monterrey, Nuevo León, MxNational Strategy Leader responsible of Design and Deploy:o Cooler Commercial Strategy: Managing Resources and Investment, allocation, and productivity of the asset. (Budget ~50M USD)o A new Loyalty Program for retailers in Mexico (Budget ~7M USD)o A new operative model (Value to Market) based on Advanced Analytics Segmentation. (Budget ~30M USD) -
Non-Carbonated Brand ManagerArca Continental Apr 2014 - May 2018Monterrey, Nuevo León, MxDevelopment and Assurance of Marketing Strategies of the NCB’s portfolio through the distribution channels and Specialized GTM Models with an Execution and ROI Improvement focus. (Budget ~5MM USD) -
Topochico Business DevelopmentArca Continental May 2012 - Mar 2014Monterrey, Nuevo León, MxResponsible of the Topo Chico Brands Development through marketing strategies and activities in the ArcaContinental’s BU and Third Party. (Budget ~1MM USD)
Robert Gonzalez Education Details
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Universidad TecmilenioMarketing -
Universidad Autónoma De Nuevo LeónAdministración Y Gestión De Empresas
Frequently Asked Questions about Robert Gonzalez
What company does Robert Gonzalez work for?
Robert Gonzalez works for Bullard
What is Robert Gonzalez's role at the current company?
Robert Gonzalez's current role is Global Product Manager at Bullard | Marketing & Sales | Brand and Product Development | Trade Marketing | Business Development | B2B2C | Commercial Processes & Strategy.
What schools did Robert Gonzalez attend?
Robert Gonzalez attended Universidad Tecmilenio, Universidad Autónoma De Nuevo León.
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