Managing the introduction of best-in-class UX Research practices for Editorial and Product teams at CNN Digital. Accomplishments include:* Establishing a Digital Native online consumer panel to conduct strategic research on reach, adoption, and satisfaction strategies.* Implementing cost-efficient, innovative intercept and longitudinal research methods to gain actionable consumer feedback on new video formats and ad-supported connected TV products.* Conducting UX and Go-to-Market research with prospect consumers for the CNN+ streaming platform, specifically informing the development and launch of connected TV and mobile app user experiences.

Led the evolution of audience engagement strategies through innovative voice-of-consumer initiatives. Accomplishments include:* Pioneered CNN Beta, an initiative to enhance pre-release feedback on features such as customizable mobile push alerts and user registration services.* Spearheaded workflow collaboration between CNN Digital Research and Experimentation teams, resulting in effective beta testing cycles and actionable GTM and Product insights.

Guided the experiential vision on transformative Enterprise projects, leaving a lasting impact on CNN's publishing landscape. Accomplishments include:* UX Lead on cross-functional discovery initiatives to re-envision CNN's primary content management system, define core user requirements and establish a unified pattern library. * Oversaw a design team responsible for translating UX requirements into actively-used editorial products such as CNN's native live news publishing platform and breaking news alerts distribution hub. * Provided junior product designers mentorship on discovery, facilitation, and effective cross-functional delivery methods.

Championed the seamless integration of brand and user values across CNN's digital platforms. Accomplishments include: * Contributions to the launch of CNN.com's first responsive design framework, with specific focus on unifying digital and linear experiences.* Leading UX/UI development for CNN's apps on CNN on iOS and Android, Apple Watch, Samsung phone, Galaxy watch and others.

Drove team growth by fostering a culture of communication and delivery innovations.Accomplishments included:* Implemented design critique and mentorship processes, leading to a 3x growth in the design team.* Introduced collaborative synthesis tools for rapid qualitative research, improving efficiency, impact and effectiveness.

• Develop study protocols and conduct research activities with stakeholders and end-users• Perform research analysis, findings presentations and stakeholder briefings• Create iterative design artifacts and deliverables including requirements, workflows, wireframes and prototypes

• Researched and translated CDC user requirements for major Internet and Intranet redesign initiatives.• Created low and high-fidelity wireframes, workflow architecture, site maps, prototypes and graphic design elements for website redesigns.• Conducted focus groups, in-person and remote usability studies, and heuristic evaluations on web assets.