Strategies and Project Management: Develop planning and strategies for pre, during, and post-events.People and Process Management: Coordinate the marketing team to ensure processes align with the developed strategy. Create P.O.Ps, O.Ss, and standards to develop the team and the project effectively.Crisis Management: Resolve issues related to strategies, processes, and personnel.Data Analysis and Supervision: Analyze metrics to propose performance and positioning improvements across all channels, as well as supervise the team's work. Hiring professionals for the team.Advertising Copywriting: Create copies with SEO and SEM techniques.Creative Direction: Lead the audiovisual and design team. Additionally, develop pre-production, production, and direction for photo shoots and video recordings; creatively direct visual identity; creatively direct posts (Reels, feed, Shorts, and derivatives) for channels (Instagram, Facebook, GMN, Linkedln) and for traffic; creatively direct video editing for positioning and performance in digital marketing; copywriting direction for positioning and performance. CRM Management: Train, create, and supervise each client's CRM.Copywriting: Content creation for social media and paid traffic using SEO, SEM, and COPY techniques to attract, retain, and convert users. As a leader at the forefront of the agency alongside the CEO, I developed strategies and managed projects for over 100 companies with varied niches and different business models throughout Brazil.Our focus was on building teams, meaning developing the client to collaborate with marketing, making strategies more productive and effective.

1. Strategies and Project Management: Create plans and strategies for pre, during, and post events.2. People and Process Management: Coordinate the marketing team to ensure processes align with the developed strategy. Create P.O.Ps, O.Ss, and standards.3.Crisis Management: Resolve issues related to strategies, processes, and personnel.4.Data Analysis and Supervision: Analyze metrics to propose performance improvements across all channels, as well as supervise the team's work.5.Hiring professionals for the team.6. Copywriting: Content creation for social media and paid traffic using SEO, SEM, and COPY techniques.7. Creative Direction: Lead the audiovisual and design team. Additionally, develop pre-production, production, and direction for photo shoots and video recordings; creatively direct visual identity; creatively direct posts for channels and for traffic; creatively direct video editing for positioning and performance in digital marketing; copywriting direction for positioning and performance.I created strategies ranging from promotion to audience monetization, leading to an increase in participation from 20k to 40k attendees. I led the entire team alongside the brand's general direction, proposing solutions, creating, and executing strategies with the team to enhance reach and participation. Additionally, I implemented medium and long-term strategies to monetize participants since the company relied solely on exhibitor stands. The brand has various branches such as Expocast, Expo Peças Mulher (lectures, webinars, in support of women in mechanics), and Courses (lectures and courses in the Midwest in partnership with industry experts), and I managed and developed strategies for each branch, with innovation aimed at broader reach. All my work was always aligned with technology for better effectiveness, accuracy, productivity, and analysis. We utilized technologies such as Al, automations, and management tools.

Marketing Management for Various Market Niches1. Project Management and Marketing Strategies:Positioning and performance.Organizing requests and maintaining customer relationships.2. Social Media Growth:• Creating and boosting social media posts to increase profile growth, engagement, and reach.3. Art Direction:• Tailoring creative direction to each client's specific strategy and offer:Pre-production, production, and direction of photo shoots and video recordings.Creative direction of visual identity.Creative direction of social media posts (Reels, feed, Shorts, and derivatives) for various channels (Instagram, Facebook, GMN, Linkedln) and for traffic generation.Creative direction of video editing for digital marketing positioning and performance.Copywriting direction for positioning and performance.4. Team Management:• Leading teams in website development, inbound marketing, design, audiovisual production, content creation, copywriting, and performance.5. Social Media Management:• Overseeing social media platforms..6.Digital Marketing Operations:Implementing digital marketing operations.7. Positioning and Performance Strategies:Developing positioning and performance strategies in the digital realm.8. Digital Diagnosis:• Diagnosing failures in lead generation and digital positioning.9. Copywriting: Writing advertising copy with SEO and copywriting techniques.

embarked on a solo career with a focus on learning about the market. I went beyond simply developing and managing marketing projects; I also learned how to do business, generate value, apply metrics, and analyze the market in which a brand operates. have partnered with over 100 brands from various niches and business models, ranging from fashion, automotive aesthetics, and clinics to startups and real estate developers.In this experience, I applied my studies in practice and developed expertise in numerous areas such as design, copywriting, management, performance, positioning, video editing and production, photo editing and production, website creation, and email marketing. By gaining knowledge in various areas, I became a generalist professional, allowing me to develop strategies, implement processes, guide, and diagnose failures.

I worked as a full-time designer at a company focused on social media advertising. I was responsible for creating media for clients, both inbound and outbound, and also assisted in content production.

I create a variety of on- and off-media, inbound and outbound content, mostly produced by myself. This ranges from social media posts for clients to pamphlets and flyers.