• Financial Management (AR/AP, Cash Flow, Projections, Suppliers)• Operations Management (Business, Project Teams, Workflow)• Team Leadership and Collaboration• Change Management

Rachel brings over 20 years of business management and marketing experience to her role at TrueCourse. She’s passionate about turning opportunities into reality, through creative and strategic thinking, planning, teamwork and execution – with a focus on performance.Rachel works with TrueCourse clients to develop their marketing strategy and tactics (traditional and online media), including target audience segmentation and insights, value proposition, competitive benchmarking, positioning, differentiators, brand attributes, execution planning and performance evaluation. Although she was born in the U.K. and has lived in the U.S., Rachel has called Canada home most of her life. She holds an Executive Masters in Business Administration from the University of Ottawa.

Worked with new owner, after the acquisition of Avenue Design, merging the twocompanies and teams, setting up new systems and integrating operations.

Managed all aspects of the day-to-day operations of this award-winning, fast-paced, boutique agency. Worked with owner to prepare the company for sale as a profitable, sustainable, going concern (company was acquired in 2015):• Managed company, client services, and team; ensured on-time, on-budget delivery of services • Identified and implemented management oversight tools to improve productivity, communication, accountability, and service delivery• Oversaw finances, managed costs, monitored financial KPIs• Fostered culture for high performance team to succeed and grow, promoting a culture of teamwork, collaboration, mentoring, and continuous improvement • Conducted HR interviews and onboarding of new staff• Managed through changes in workflow, technology, staffing, and post-acquisition merger• Led major client accounts, including brand and marketing strategy development, research and analysis (including target audience segmentation and profiles, competitive benchmarking, positioning), creative direction for integrated marketing campaigns (online and traditional media), client presentations

Led major national account, including all marketing and advertising. Commended for “unparalleled level of dedication, consistently high work ethic and ability to deliver results.”

Managed consulting business, assisting President with business focus, financial management (including budgeting and cost control measures), and supervision of support staff. Stronger business focus resulted in increased revenue and financial controls reduced expenses by 20%.

Responsible for account management and business development, including providing strategic advice to clients introducing new services. Commended by major client for providing “the best consulting engagement ever experienced.”

Discovered an innovative computer-based teaching methodology in England and purchased the Canadian and U.S. rights. In Canada, repositioned the company and redeveloped the marketing strategy – including the product, pricing model, and target markets – and launched the product in North America. Grew the business from a training centre in Ottawa to an educational software business, licensing over 3,500 schools in 48 states and four provinces, and building a strong, loyal customer base.• Managed operations, including streamlining all processes to optimize efficiencies as the company grew• Managed company finances (including AR/AP, cash flow, preparing annual financial statements and ensuring audit-readiness); managed supply chain and supplier relations• Managed staff, including hiring, training, and supervision• Led change management initiative, transforming the business model from a training company to a product-based software licensing company• Led the development of commercial-grade software applications, including writing specifications, managing developers, and quality assurance. Applications were released bug-free and have remained so through thousands of installations• Identified, negotiated and managed strategic alliance with hardware manufacturer, resulting in 25% increase in revenue in first year