- Contributed to a strategic school turnaround, resulting in a deficit reduction.- Managed the school’s marketing and communications, merged two disparate teams, and oversaw theschool’s public relations and crisis communications.- Developed a plan to generate applications, resulting in a steady increase of 10% over two years.- Reconfigured the marketing plan by shifting to a digital strategy, resulting in 16% more inquiries.- Redesigned the acceptance process, increasing yield by 30% in 2020 and five percent in 2021.- Exceeded the school’s tuition revenue goal for the first time in five years.- Served as a member of the school’s Diversity, Equity, and Inclusion Committee, Leadership Team,and COVID-19 Taskforce.

Director of Admissions and Marketing | The Metropolitan School of Panama (Nord Anglia Education)- Led the admissions, communications, and marketing teams for Central America’s first International Baccalaureate Continuum School.- Had regional responsibility for supporting and coaching a new admissions and marketingteam at our sister school in San Jose, Costa Rica.- Tasked with creating an internal and external marketing plan to help the school relocate to a new,purpose-built campus and grow enrollment from 850 students to a target of 1,300.- Increased student enrollment by 6% for the 2018-2019 academic year while the market in Panamafor international schools contracted.- Exceeded financial targets for enrollment, generating a surplus of funds in fiscal year 2019.- Partnered with key organizations such as the United States Embassy, United Nations, AmericanChamber of Commerce, and the Panama Business Club.Director of Admissions | Léman Manhattan Preparatory School (affiliate school of Nord Anglia Education)-Led an admissions team of six charged with growing enrollment while positively impacting reputation and brand building. -Made an immediate impact on admissions for the 2015-2016 school year, increasing enrollment by 27% and overall yield by 12%. Delivered the highest conversion rates in the organization’s history for the 2017-2018 starting period – increasing overall yield by six percent. Raised new enrolment by 27% for the 2017-2018 academic year.-Overachieved mid-year enrollment budget by 44%.-Increased campus visits by 15% and overall applications by 13% for the 2016-2017 school year.-Reconfigured the Upper School admissions program, leading to a 30% increase in enrollment.-Launched a new domestic boarding admissions operation with an annual travel program of 35 recruitment events in over 15 states, resulting in a 67% increase in new direct boarding enrollments.

-Founded and implemented a recruitment and admissions program for a selective start-up school, establishing tactics to generate 1,100 inquiries, 250 applications, and 133 enrollments. -Strategically created a pre-opening, early admissions program, securing full-pay family enrollment with a healthy 92% yield rate. -Aggressively managed an outreach plan conducting multiple panel presentations and over 50 visits to preschools and community partners. -Built a special events program resulting in bi-monthly Open House events with a minimum of 20 participants, a launch festival with 1,000 attendees, three weekly coffee sessions, and a welcome breakfast with 100 c-level guests. -Served as a member of the Senior Leadership Team, and directly supervised three admissions staff. -Negotiated all vendor contracts, and oversaw development of admissions information technology systems, including: Infosnap, Salesforce, Senior Systems, Whipple Hill, and Financial Aid for School Tuition (FAST).-Wrote all admissions and financial aid policies ensuring consistency and compliance with the requirements of the National Association of Independent Schools and the Association of Independent School Admissions Professionals.-Received training from a top public relations firm and skillfully completed three media interviews. -Participated in all public relations and marketing strategy meetings, ensuring the viewpoint of the prospective parent in all creative and copy. Reviewed and revised digital and print advertisements, collateral pieces, direct mail campaigns, and website contents. -Developed admissions reporting on all activities from event attendance, conversions, and trends; presenting the data in an executive summary weekly to school and corporate leadership.

-Managed over 1,250 inquiries and applications for a highly selective admission process.-Skillfully conducted over 300 interviews of both prospective parents and students.-Oversaw large scale open house events, welcoming over 1000 guests to campus.-Coordinated the student visit and interview program, managing 40 student ambassadors and 30 faculty interviewers.-Implemented a recruitment plan for Grades 6-12 increasing yield by 4%.-Assisted the registration and re-enrollment process for over 400 new and returning students.-Attended over 35 outreach and recruitment events annually, resulting in an applicant pool with 32% self-identified students of color.-Participated in a re-branding initiative by writing admission collateral and developing a travel piece.-Facilitated the financial aid application process for candidates qualifying for need based aid from a $3,000,000.00 annual budget.

-Provided high-quality professional customer service via phone, e-mail and in-person.-Conducted, on average, 15 weekly interviews and evaluations of prospective students. -Exceeded 2008 enrollment budget by 23% and 2009 enrollment budget by 2%.-Overachieved 2009 student start goal by 12%.-Surpassed 2009 personally developed referrals target by 13%.-Received “exceeds expectations” in all performance reviews.-Maintained and organized accurate student files and notes in CampusVue/ADM database.-Volunteered for the interdepartmental persistence team charged with increasing student retention.