Baja Vida is for those who search for something more: A feeling of freedom, the exuberance of a life well lived, connection to a culture other than your own. Adventure knows no borders. Those who step outside their comfort zone are handsomely rewarded with the exhilaration of discovery and a challenge for the senses. New flavors, new experiences, broadened horizons.The whispers of the ocean, the energy of the streets: Baja calls to us. It finds us in everyday life. And it beckons us to share what we love with the world.

Integral component of corporate executive leadership team reporting to the President/CEO. Involved in business planning and budgeting. I manage vendor relationships as well as seek, implement, and manage renewal of contracts on 200 agricultural value added and commodity items. Brand management of historic 93 year-old Snoboy brand. Leadership of cross functional, 25 member innovations team from 10 locations.• Annual business planning and budgeting for multimillion-dollar business• Strategic planning• Coordinate promotional activity by category• Category management • Contract management• Rebate implementation & management • Brand management and packaging coordination of historic 93-year Snoboy brand with over 85 items

Division of Services Group of America-Forbes Number 151 Largest Privately Held Responsibilities include management of the overall food service category for Amerifresh from both the customer and vendor perspectives. Managed sales to Food Service of America • Daily interaction sales and buyer level up to Operating Unit and SBU President• Strategic planning• Management of Regional Produce Specialists• Management of Marketing Specialist• Quarterly business reviews with largest customers• National account RPF management and new account roll out• Vendor management• Contract management• Rebate implementation and management • Brand management of historic 90 year Snoboy brand• Food safety modernization roll out and maintenance • Leadership of Innovations Team of 25 individuals across 10 locations

Maintained daily interaction with largest customer, Food Services of America, at both their sales associate and buyer level. Worked with the Amerifresh vendor base to maintain business relationships and uninterrupted supply. Also managed interaction with affiliated buying groups and prospected the marketplace for new customers.

A division of Dow ChemicalMarketed SmartFresh post harvest produce storage and shelf-life enhancing technology to produce VP’s at national and regional retail chains throughout North America. Managed and serviced SmartFreshSM retail accounts. Implemented retail strategies for SmartFreshSM on bananas, cantaloupes, tomatoes and apples.

Research analyst for Breathway modified atmosphere packaging (MAP). Developed and implemented innovative MAP technology for improved ripening, distribution, and shelf life of applicable agricultural products. Assisted with tests and trial leading to retail launch. Travel to tropic growing areas to set up and coordinate tests and trials.

Distribution sales of the company's tropical lines including bananas and pineapples. Sales of imported melons, stonefruit were also part of my activities while at Del Monte.