Rebecca Carlson is a Strategic Insights and Planning Consultant at American Marketing Association. She possess expertise in market research, strategy, competitive analysis, marketing research, leadership and 12 more skills. Colleagues describe her as "Rebecca helped us determine the customer experience of Albertson’s new store design, using a technique that combined both rational and emotional elements. She sussed out physical and process changes that needed to be made, how the customer felt about the shopping experience and differentiation from competitors.
She provided strategic and actionable recommendations for improvements, which Albertson's used to improve the shopping experience and the design and layout of new stores. Her report was visually compelling, easy to understand and exactly what I needed." and "As a strategic market research supplier to a large manufacturer with multi-product, brand and channel market approach, Rebecca continuously provides sound, high value approach to gathering and analyzing decision making information for complex challenges. She develops a strong detailed knowledge of the subject matter and consistently delivers the quality of information, analysis and recommendation options for decisions."
Listed skills include Market Research, Strategy, Competitive Analysis, Marketing Research, and 13 others.