Ryan De La Parra 🤝🏼 Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

As the Head of Global Partner Marketing at Nasuni, I lead the development and execution of our global Go-To-Market (GTM) strategy for key Alliance, Technology, and Channel Partners.My primary focus is driving strategic growth to and through partnerships with our Tiered Channel Partners, Global Solution Integrators, Emerging Technology Partners, and Core Hyperscalers (AWS, Microsoft Azure, and Google Cloud). I oversee demand generation, sales enablement, and strategic planning built to maximize the impact of these partnerships.Additionally, I lead a team of Partner Marketers dedicated to expanding and enhancing Nasuni’s presence across our global partner ecosystem. From targeted campaigns designed to boost brand visibility and strengthen partner relationships to managing a first-class Partner Program, our PMMs ensure alignment between Nasuni's objectives and our partners' business goals — fostering mutual growth and a unified GTM approach globally.

Boston, Ma, Us

As the Senior Manager of Partner Marketing & West Field at Nasuni, I spearhead the design and execution of our go-to-market (GTM) strategy for key Alliance Partners and Premier Channel Partners. Additionally, I lead a team of Field Marketing Managers (FMMs) supporting our Western North American Market. I am responsible for ensuring Nasuni's GTM alignment and success west of the Mississippi.___My role primarily focuses on nurturing and supporting our Premier Channel & Alliance Partnerships, including Tier 1 NSP's, Solution Integrators, and our Core 3 Hyperscalers: Amazon Web Services (AWS), Microsoft Azure (MSFT), and Google Cloud. I drive Demand Generation & Sales Enablement campaigns aimed at acquiring new accounts while raising awareness within our Partner ecosystem, aimed on strengthening the Nasuni Brand.Additionally, I oversee a team of Field Marketing Managers dedicated to designing and executing campaigns and events that generate a healthy pipeline supporting our Western North American regions, ensuring Nasuni's continued growth and success within said market.

Boston, Ma, Us

As the Senior Manager of Channel and Alliance Marketing, I am tasked with design and execution of go to market (GTM) strategy for our key Alliance Partners and Premier Channel Partners at Nasuni. Primary lead on Amazon Web Services (AWS) GTM and managing a team in charge of Microsoft Azure (MSFT), Google Cloud Platform (GCP) and Premier Channel Partner GTM. I oversee Demand Generation / Sales Enablement campaigns focused on driving New Name accounts, and Awareness campaigns designed to reinforce the Nasuni Brand.

Boston, Ma, Us

As the Team Lead for the Field Marketing Manager (FMM) organization, I am responsible for the coordination of all Global Go-To-Market (GTM) efforts within North America and EMEA. In addition, I am lead on the GTM efforts directly within NA-West, supporting the Regional Sales Teams alongside our Strategic Channel and Alliance Partners. I take lead in planning, organizing, and implementing marketing programs and events to impact the short and long-term regional sales goals set at Nasuni.Skills and Responsibilities:• Team Lead for FMM Organization, responsible for coordination of Global GTM efforts.• Lead on NA-West GTM strategy, campaign design and execution.• Work directly with VPs, RSMs, Channel Team, Alliance Team, Technical/Product Marketing to create GTM programs that align with overall Nasuni GTM and business objectives.• Leverage messaging and assets developed by Product Marketing.• Monitor and report on event activity, lead flow, opportunities and closed business and pivot accordingly.• Management of multiple MDF budgets.

Boston, Ma, Us

As the Field Marketing Manager for NA-West, I am the lead for all Go-to-Market (GTM) efforts within the North America West Region; building and supporting Demand Generation and Sales Enablement campaigns. In this role I support my Regional Sales Team alongside our strategic Channel and Alliance Partners by planning, organizing, and implementing local marketing programs and events to impact the short and long-term regional sales goals set at Nasuni.Skills and Responsibilities:• Lead on NA West campaign design and execution for Nasuni’s solutions.• Work directly with VPs, RSMs, Channel Team, Alliance Team, Technical/Product Marketing to create GTM programs that align with overall Nasuni GTM and business objectives.• Leverage messaging and assets developed by Product Marketing and Marketing Communications to build programs that support regional revenue goals.• Monitor and report on event activity, lead flow, opportunities and closed business and pivot accordingly.• Management of multiple MDF budgets.

Boston, Ma, Us

As the Channel Marketing Manager, I am the main point of contact for Alliance and Strategic Partner Marketing efforts at Nasuni. In this role I support Channel Partners and Alliance Partners by planning, organizing, and implementing local marketing programs and events to impact the short and long-term regional sales goals at Nasuni.Skills and Responsibilities:• Lead on campaign design and execution for Nasuni’s solutions through a select group of North American partners. • Management of multiple Channel and Alliance MDF budgets• Conduit for Marketing and Sales Teams to define and execute end-to-end integrated marketing campaigns for select group of Partners and Alliances.• Work proactively with the Regional Sales Managers and Channel Partners to develop joint marketing plans.• Leverage messaging and assets developed by product marketing and marketing communications to build programs to support regional revenue goals.• Monitor and report on event activity, lead flow, opportunities and closed business.• Measure program results and report on the progress of overall program including best practices, recommendations and necessary adjustments.• Work with field technology partner program manager to implement technology partner initiatives into partner campaigns.

Merrimack, Nh, Us

My primary role as the Product Manager for Dell EMC (ISG) is to develop and implement offerings and programs, drive growth and profitability, and manage the evolving relationship of Dell EMC within Connection’s walls. Skills and Responsibilities:• Work collaboratively with Dell EMC internal and external team to ensure integration & selection of key initiatives, partnerships, sales focus and go-to-market strategies.• Leverage business intelligence tools to define business opportunities to drive marketing planning and opportunity.• Co-develop demand marketing business plans that align with expected revenue outcomes.• Utilize technical and business skills to lead complex cross- functional activities that drive continuous growth for Dell EMC products and software solutions.• Develop a deep understanding of IT market dynamics and competitive insights to guide and/or create messaging, solutions, and sales tools.• Manage the creation of sales branding and marketing collateral, including a company website, product brochures and paraphernalia, price lists and competitive analyses.• Monitor all marketing activities to enforce accountability, responsiveness and maximizing return on investments.• Drive adoption and utilization of Partner programs for Commercial and Public Sector Sales teams• Discover, evaluate and recommend investments in marketing opportunities offered by Connection and manage Dell EMC's participation in potential alliance partner activities.• Prepare and deliver plan reviews, provide executive summaries, influence and educate executive management as required.

Merrimack, Nh, Us

My primary role as a Product Manager is to develop and drive cooperative marketing program creation and execution for the Dell Client Solutions Group (CSG) business within Connections walls.Skills and Responsibilities• Define and communicate a go to market strategy for Dell CSG product. • Build trust with internal sales teams to drive category initiatives.• Build relationships with partner teams to ensure that adequate sales and marketing support resources are provided to advance Dell Client revenue and marketing investments.• Have full understanding and expertise around all subject matter pertaining to Dell Client Solutions within the Connection's walls.• Aid in defining End User Compute to ensure that Connection has an opportunity to effectively participate in growth and development of the category.• Lead the Client business relationship with Dell by understanding all the products/offerings and provide guidance to help attain performance-based results.• Proactively keep Connection sales and marketing management teams informed of progress toward established business goals through regular interaction and means of communication.• Conduct business reviews every quarter with Dell to ensure attainment of mutually defined business goals through vendor management and sales team involvement.

Merrimack, Nh, Us

Primary objective is to drive increased sales of Dell Data Center Solutions and develop a richer mix of the Enterprise Solutions Group (ESG) Portfolio with in PC Connection Inc’s walls. The Dell ESG Program Manager would be the primary relationship owner of the current ESG Plan and be the communication conduit between SMB/SLED/FED/MoreDirect and Dell.Skills and Responsibilities:• Developing and fostering relationships with various Dell contacts and resources. • Owning and Managing executive meetings and content.• Receiving and administering all ESG programs internally. • Coordinating, developing and implementing internal and external marketing programs designed to raise awareness of ESG technology and solutions • Driving ever increasing ESG revenues.The Dell ESG Program Manager ultimately serves as an advocate and evangelist for Dell Data Center technology, solutions, programs and benefits.

Merrimack, Nh, Us

As the PDS II for Dell Server/Storage, I am expected to execute necessary internal components of the PCC Marketing/Merchandising Programs in cooperation with Product Management and the DELL team to maximize DELL’s Growth within company walls.Skills and Responsibilities:• In charge of engaging with outside Field/Technical Sales organizations.• Prospect into untapped Manufacturer Field Sales to open new streams of sales and leads. • Track/drive/promote Regional Sales Initiatives, Callout and Lead Campaigns. • Analyze current PC Connection sales trends to identify sales personnel not keeping pace with National Market Share or Internal Share of business. • Engage with Sales Organization based on Data Mining, Opportunity Uncovering and Deficiency Identification Efforts.• Monitor and Participate in effective execution of Special Pricing Programs and Requests in cooperation with Vendor Pricing organization. • Monitor and participate in effective execution of Other Key Manufacturer Programs.• Provide last-line-of-defense support and assistance to Sales Support personnel via the Call Center.

Merrimack, Nh, Us

As the PDS HP Personal Systems Group, I was expected promote and drive the growth of HP Systems with in the PCC walls.Skills and Responsibilities:• In charge of engaging with outside Field/Technical Sales organizations.• Prospect into untapped Manufacturer Field Sales to open new streams of sales and leads. • Track/drive/promote Regional Sales Initiatives, Callout and Lead Campaigns. • Analyze current PC Connection sales trends to identify sales personnel not keeping pace with National Market Share or Internal Share of business. • Engage with Sales Organization based on Data Mining, Opportunity Uncovering and Deficiency Identification Efforts.• Monitor and Participate in effective execution of Special Pricing Programs and Requests in cooperation with Vendor Pricing organization. • Monitor and participate in effective execution of Other Key Manufacturer Programs.• Provide last-line-of-defense support and assistance to Sales Support personnel via the Call Center.

Merrimack, Nh, Us

As an Account Manager at PCC I was responsible for all phases of the sales process. I was expected to establish new accounts through cold calling and networking. Then once a need was assessed, I would follow through with presenting viable technology options, negotiating competently and consistently moving the customer towards a commitment.Skills and responsibilities:• Cold called and prospected into White Space accounts in order to establish net new business.• Maintained and grew business with existing accounts. • Planed and organized a daily work schedule.• Presented key selling points, features, and benefits while focusing on the customer’s needs and expectations. • Used a consultative sales approach. • Negotiated / mediated discussions competently, incorporating technical specialists when needed.• Demonstrated ability to close sales and overcome customer’s objections.• Maintained a track record of constant sales growth finishing top of my Tenure class at the end of my first year.