Rhea Didwania Email & Phone Number

Harpenden, England, United Kingdom

Mumbai, Maharashtra, India

 Coordinated the VIP Loyalty Programme by effectively overseeing and nurturing relationships with 170 high-net-worth individuals and ensuring a tailored and exceptional service experience. Conducted detailed analysis of customer requirements and preferences, leading to the development and implementation of customised solutions that enhanced client satisfaction and loyalty. Developed and executed a comprehensive brand strategy for India's premier luxury e-commerce platform, encompassing sales communication, innovative creative visuals, and dynamic marketing campaigns. Successfully led cross-functional teams in the execution of marketing campaigns across diverse platforms for cohesive brand messaging and maximum impact. Facilitated a significant rebranding initiative in collaboration with Landor and Fitch, establishing robust brand guidelines, and defining a clear and compelling brand voice and tonality. Oversaw the launch of new brands and products on social media, including the strategic use of influencer marketing.

Mumbai, Maharashtra, India

 Strategised and executed a comprehensive monthly calendar over a 36-month period to ensure the optimal alignment with business goals and market trends. Managed and monitored key performance indicators, such as web traffic, conversion rates, and cost per transaction to ensure these metrics remained within budgetary constraints. Orchestrated the end-to-end ideation and implementation of diverse marketing campaigns across both paid and organic channels via coordination with internal and external teams including editorial, product, and design departments. Directed the comprehensive social media strategy by overseeing all aspects from content creation to influencer collaborations, events, and digital communications resulted in a 14% growth in 2021. Regularly presented comprehensive weekly business reports and strategic pitches, with a keen focus on analysing conversion rates and click-through rates to optimise daily operations and drive sales growth. Successfully contributed to a remarkable 100% year-over-year growth in 2020. Played a pivotal role in project management for the launch of Brandfactory Online, India’s largest fashion discount chain.

Master Of Science - Ms, International Marketing, Upper Second Class Honours (Expected)

Specialization modules: Omnichannel, Digital Marketing and International Marketing Communications Dissertation: Impact of rebranding.

Bachelor Of Business Administration, Marketing, 3.36/4

Activities and Societies: • Member of External Department in College Festival “VAAYU”. • Member of the Marketing Team of Social.

Icse/Isc, High School/Secondary Diplomas And Certificates, 91

Activities and Societies: • Event Head of Public Relations (2013-14) and Security (2014-15) in Inter School Festival CASCADE. • Member.