A little bit of wordplay harms no one. That's what I thought to myself when I initially started writing on plain old journals and worn off school books. And this is how I began my journey as an amateur writer. I never aspired to be a writer but writing every day gave me that push everyone requires in order to be better at something. The habit of writing was the reason I bagged my first ever internship as a content writer. Believe me, as a fresh advertising graduate, I was just as confused as any other young adult. But in today's time where everyone wants to be everything, I was thankful for how this one valuable skill had shaped my words and myself into a better version. After working a few internships I landed a job opportunity to write for a children's newspaper where I learnt a different style of writing. Here, along with writing articles I was simultaneously critiqued with feedback, which strengthened my vocabulary. This was the time when I discovered my newfound love for writing ad copies. It definitely took me time to figure out the creative wordplay and the challenging thought process it required but these two aspects made me gravitate towards it even more. Of course, writing copy is a skill that took people years to master and I am only a newbie. But in the end, no matter where I am you'd always find me striving to write an ad copy that sells!
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Senior Creative Strategist And CopywriterScroll StopIndia -
Creative StrategistScroll Stop Sep 2023 - Present>Create compelling and high-conversion UGC ads that drive sales>Use research-backed strategies to develop high-performing ads for well-known E-commerce and DTC brands> Visualizing Ads>Optimize ad performance to ensure maximum ROI -
Marketing And Social Media CopywriterNua Nov 2022 - Dec 2022Mumbai, Maharashtra, India>Worked on conceptualizing and writing social media posts based on the brand's tonality.>Worked on the brand's marketing copies to drive sales >Marketing emails, Whatsapp, digital banners and sms push notifications. -
Creative Copy InternDvio Digital Sep 2021 - Dec 2021Pune, Maharashtra, India>Worked on conceptualizing and building social media copies for well-known brands.>Learned to decipher client briefs.>Assisted other copywriters with ongoing ad campaigns.>Helped with ideating and visualizing promotional social media campaigns. -
News Reporter/ WriterRobinage: India'S Favourite Newspaper For Children Aug 2019 - Apr 2020Mumbai, Maharashtra, IndiaWorked as a reporter/writer at RobinAge: India's Favourite Newspaper for Children>Actively curated informative and trending educational news-based content. Generated well-researched world news articles focused specifically on global current affairs, newly introduced sustainable designs, archaeological discoveries, advancements in science and technology, newly-developed gadgets, space findings, discoveries in the wild and environmental research.>Conducted an e-mail interview of national para-athlete champion Ekta Bhyan, a gold medalist, who represented India in 2018 in Jakarta, Indonesia. >Interviewed a representative of the Wetland Management Services Department of Godrej & Boyce about the protection of mangroves and the crucial role played by them in safeguarding the environment and natural habitats.>Curated content for newspaper's travel page, activity pages and trivia section consisting of facts, bullet information, quizzes etc.>Composed thoroughly detailed cover pages revolving around of India's environmental issues, sports education and climate change in general.>Interviewed school kids and their parents in order to highlight their opinion on school activities, current affairs, academics, exams and children's overall personal growth. -
Social Media MarketingCapshun Jun 2019 - Jul 2019Mumbai, Maharashtra, IndiaWorked with the Content Writing and Social Media team >Created social media posts for various social media platforms like Instagram, Facebook and Twitter>Used Canva for designing social media posts.> Scheduled feature posts for Instagram > Regularly responded to the app comments on Instagram>Came up with captions for Instagram>Checked trending posts on Instagram>Created several optimized blogs, timely updating them on WordPress and Medium and Pinterest using Seo -
Content WriterWrytin Apr 2019 - May 2019IndiaWorked as a content writer at Wrytin>Learnt the basics of blogging>Developed a personal writing style > Worked on several articles on distinct topics
Rhea S. Education Details
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Digital Communication And Media/Multimedia -
Kj Somaiya College Of Arts And Commerce, VidyaviharAdvertising -
R.K Talreja College Of Arts, Science And CommerceHsc
Frequently Asked Questions about Rhea S.
What company does Rhea S. work for?
Rhea S. works for Scroll Stop
What is Rhea S.'s role at the current company?
Rhea S.'s current role is Senior Creative Strategist and Copywriter.
What schools did Rhea S. attend?
Rhea S. attended Upgrad.com, Kj Somaiya College Of Arts And Commerce, Vidyavihar, R.k Talreja College Of Arts, Science And Commerce.
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