- Created a yearly marketing plan for important and seasonal events for Shoppers Stop and their in-house beauty format SSBeauty- Strategized and executed omnichannel marketing campaigns for Beauty & Fragrances, including key verticals like Estee Lauder brands, national beauty brands (Lakmé, Loreal, Maybelline, Sugar, Faces), SSBeauty and private labels like Arcelia & Earthi- Led the Block Friday IP Campaign promotion shoot with Malaika Arora - Led the launch of Ralph Lauren Fragrances in India in collaboration with Siddharth Malhotra, which included event planning, influencer interactions, press interviews and press release- Led the launch of the Earthi brand with key Beauty influencers & media and Shoppers Stop Black Card customers - Collaborated deeply with multiple internal teams including visual merchandising, e-commerce, social media and content, and customer relationship management teams on campaign planning and execution, optimising conversions, driving traffic to the Ecom website & in-store walk-ins- Briefed external agencies and freelancers, monitored and assessed campaigns, and measured ROI on the campaigns

- Created diverse marketing strategies for various brands such as HUL (Nivea), Purplle, Emami, Entrelogy, Livon, Lakmé, TrulyMadly, and Body Shop- Interpreted client briefs to understand their requirements and developed content proposals for creative social media campaigns and articles on MissMalini.com- Partnered closely with internal teams such as client services, social media and content teams, and externally with the brands to drive content projects

Led a team of 3 to drive influencer marketing campaigns for L’Oréal (Maybelline, Garnier), COTY (Wella, OPI, Sebastian, Adidas Body Care), and J&J (Neutrogena)Celebrity & Influencer Management- Curated list of top content creators: celebrities and influencers specialized in their respective niches to maximize potential target audience- Negotiated and finalized contracts for celebrity/influencer partnerships- Built and expanded brand and celebrity/influencer partnershipsContent Development and Execution- Created targeted concepts matching each celebrity/influencer’s style and social media audience- Evaluated and selected celebrity/influencer content to cater to the brands’ aesthetics - involved writing/approving each social media caption and vetting final content to drive clear-cut messaging to the prospective target audience- Oversaw all video and photo shoots for clients; managed post-production, putting together video content for the influencers to drive multi-channel social media traffic (Instagram, YouTube)- Conducted contests to drive traffic to brands’ social media handles, increasing interactions with targeted base, and to e-commerce platforms to generate product salesCampaign Calendar - Built and managed social media calendar for campaigns ensure smooth functioning and avoiding any delays; planned timeline and phasing for all social media posts Reporting & Analytics- Analyzed, monitored, and presented key campaign results to the clients- Drafted recap report presentations containing analytical summaries of ROI and traffic (online), highlighting KPIs like Total Social Media Reach, Engagement, Interactions to help identify and present actionable opportunities for the brand

Press Strategies & Insights: - Briefed and executed quarterly focus strategies to our PR agency. Planned, managed & disseminated PR assets every fortnight for each collection launch relevant to our market Event Organisation & Management:- Conceptualised and executed a strategy for the launch of MAC Cosmetics on leading online portals like Nykaa.com & Myntra.com- Led and managed an internal MAC team of 30 artists at the FDCI India Couture Week in Delhi, two years in a row Media/Influencer Relations:- Planned and executed Influencer collaboration, in-store events for our hero products- Monthly product seeding with 25-30 key media/influencers. The influencer collaboration database increased by 50% over the last once year - Maintained and optimised relations with influencers and established new relations with emerging micro influencers - Initiate and implement special press stories/features and exclusives with select media and influencers- Preparation of media/influencer plan as per the marketing calendar and on counter dates along with compilation and dissemination of press kitsArtist Relations:- Managed & coordinated events, media queries & inventory for Mickey Contractor, Director of Makeup Artistry, MAC Cosmetics India for 2 years- Leveraging Artist Relations, scheduling one-on-one appointments for key projects like Diwali, The Indian Bride & The Cocktail Glam lead by the National Trainer & Global Senior Artist, MAC Cosmetics, India Consumer Relations:- Monitoring day-to-day consumer relations complaints by addressing them on priority and finding the most feasible solution Reporting:- Monthly Global Reporting which involved sharing best of press coverage across print and online platforms. This also included top posts of influencers - Recap Reports post each event to summarise the ROI and traffic that was driven into stores & our online portals, evaluated by the total Social Media Engagement & the total AVE value that was achieved

As part of the buyers team, my work involved:• Following leads and converting potential buyers into clients• Managing the invitations and registration for the buyers for the Fashion Week as well as handling their kits and identification documentation. My work also involved updating buyers personally about schedules and events, seating them as per request, and enabling meetings with various designers• Arranging meetings between buyers and designers in order to generate potential leads for business for both ends• Creating and updating the buyers database

• Conducted analytics of competitor data and created reports to assist the team• Created a database of marketing leads and clients for the digital marketing team• Enhanced the database for suppliers and clients for “The Vogue Wedding Show 2015”• Handled pre-sale preparation and planning by conducting market and brand research and conceiving presentations for pitches to brands such as Durian, American Standard, TOTO, Royal Selangor, ESS ESS, Vitra, Singapore Tourism etc.• Prepared update presentations for various clients such as Lakme, PGI, Samsung, KOOVS etc.

A content driven agency specializing in conceptualizing, producing and directing large scale live events, shows, exhibitions and festivals • Conducted research work to plan itineraries for the cultural exchange programs 
• Pitched to schools and colleges for the programs 
• Handled the documentation and coordinated with schools and companies to ensure 
smooth execution of the itinerary of the cultural exchange programs

The Danceworx Academy was set up by Indian-Australian choreographer Ashley Lobo in November of 1998 to teach dance along the lines of dance institutes overseas. Currently, its curriculum consists of styles such as Jazz, Classical Ballet & Contemporary Dance.• Trained under Ashley Lobo and foreign teachers such as Yehuda Maor and Yuko Harada for ballet• Achieved Level 3 in ballet, jazz, contemporary and hip-hop 
• Worked as a junior professional dancer, managing a class of 50+ students and assisted teachers in teaching various dance forms over three levels• Handled administrative work involving studio management, registrations, promotional 
activities, conducting workshops and managing students 
• Conducted a one day workshop at Ecole Mondiale World School for the secondary students

• Assisted the Artist Management team• Conducted research and created a database of artists • Handled documentation for artists for the IIFA Awards 2012• Managed Perizaad Zorabian for the launch event of Volkswagen, Passat