Think of me as your strategic ally and operational expert, adept at aligning ambitious strategies with the intricacies of everyday execution. I help startups transform visionary ideas into tangible actions, ensuring that operational framework supports your strategic goals. I am an experienced founder, operator and team builder helping startups going from zero to one with assessment, recommendation and implementation of systems, vendor selection, operating model, processes and assembling high preforming teams.

Author of the children’s book series Mrs. Purple’s Classroom based on my mother’s teaching career. 💜 mrspurplesclassroom.com

Whym makes commerce effortless by helping brands capture intent-to-buy and close the sale wherever they meet their customers. Brands use Whym’s patented Text Me This Item feature to let shoppers remember products they want to buy later in a convenient, personalized text message thread. Shoppers can collect products and buy everything at once using Whym’s universal cart - enabling multi-brand checkout and eliminating account creation.Whym’s executives include former Snap team members, Founder & CEO Kelly Nyland, Co-founder and COO Rhenee Bartlett, and VP of Engineering Ryan Hornberger. US-based brands and sellers can sign up now at whymwallet.com.

Recruited as Head of Event Marketing, Experiential and Partnerships for Spectacles. Snapchat Spectacles make memories, from your perspective. Spectacles.comLed development of Snapbot experience and experiential launch of Spectacles in US and Europe. Currently developing experiences and partnerships for Spectacles globally.Hired and managed a team of 8 full time team members over 8 months located in US and Europe, supported by an additional series of contractors depending upon current projects. Scouted and evaluated locations and experiences at over 250 locations across 6 countries.Achievements:Cannes Lions June 2017 https://www.google.com/amp/www.adweek.com/creativity/snap-spectacles-win-3-golds-at-cannes-for-their-functional-beautiful-design/amp/Short listed for 14 awards. Six Lions awarded.

Motive is a hybrid agency focusing on nontraditional communications. We’re a collective of deep thinkers, artistic mavens, executional top guns and cultural connoisseurs, working the cutting edge of digital, experiential, promotional and social marketing. We develop and execute ideas that create relationships through deep levels of engagement between brands and their consumers. And we do it with sharp creative, across a range of tactical channels.Account Services: Pepsi, Pepsi Max, Mountain Dew, SoBe, The Macallan, Cartoon Network, Adult Swim, A&E, Dr. Scholls, Subaru, Mars, goodnessknows, Van's, Zumba, Qdoba, Matador Beef Jerky.Achievements:Best Activation of an Entertainment Sponsorship2015 Event Marketer Ex Awards - EX AWARD WINNERPepsi Hyped For HalftimeBest Activation of an Entertainment Sponsorship2014 Event Marketer Ex Awards - EX AWARD WINNERPepsiCo Get Hyped for Halftime Best Integrated Trade Show Campaign2014 Event Marketer Ex Awards - EX AWARD WINNERPepsiCo Every 2 Minutes PAX Launch

Recruited from previous company to IMG Live. Provide leadership and support for the execution of projects and programs within the agency’s largest account. Manage a team with the goal of executing successful and measurable programming through event marketing and training initiatives designed to drive the number and deliver a high ROI.

Account Services: ABC’s WIPEOUT, AT&T, ConAgra Foods, Lane Furniture, Sports Illustrated, PepsiCo brands including Pepsi, SoBe Life Water, Tava, Lipton, Gatorade, Tropicana, Propel, Starbucks EnergyWork within a team environment to carry out a full range of marketing functions, build innovative and award winning holistic marketing programs and tours from conception and design through execution, measurement and recapping; extensive experience managing multiple large projects concurrently. Experience in both an office role and on tours/field programs with Vivid; on-site activation of events big and small at many types of locales, spanning from c-stores all the way to New Year’s Eve in Times Square.Achievements: 2010 Event Marketer EX Awards - Best Activation of an Entertainment Sponsorship - Silver Winner Drake Concert Tour2010 Finalist - AT&T Drake Concert Tour - Billboard Touring Awards - Concert Marketing and Promotion Award2009 Event Marketer EX Awards - Best Mobile Marketing Program (Consumer) - Ex Winner - Lane Home Entertainment Tour - Best Production of an Event (Consumer) - Silver Winner - Pepsi Refreshes New Year’s Eve2008 Pro Awards - SoBe Life Water National Sampling Day - Finalist - Best Campaign Generating Brand Awareness and Trial RecruitmentLane Home Entertainment Tour - overall sales for tour stop stores were down 5.6% YOY, while Lane sales were up 15.2%SoBe Life Water - National Sampling Days - one day sampling initiatives of 2.5mm (2008) and 1mm (2009) Pepsi sampling initiatives - managed and participated in the delivery of over 6 million samples

Manger of Portland market Holiday re-launch of SoBe Life Water.

Co Tour Manager for the Sports Illustrated - Hyundai Tour - Nationwide

Co Tour Manager for the Lipton White Tea with Raspberry tour - Central and Northeast Regions

Team Epic is the agency that has looked at the marketplace and understands where the lifestyle marketing business is headed. We believe that only Team Epic can combine the disciplines of traditional sponsorship and lifestyle marketing expertise, with breakthrough experiential and digital, underpinned by in house market research. The result is on strategy, creative thinking based on the very values of personalization – we develop the most personal of relationships between brands and consumers as well as between ourselves and our clients. While we are at it, our belief in an outstanding people centric culture is of paramount importance internally.

Co Tour Manager for the NOS Energy Drink Tour - Southeast Region

Brand Rep for Motorola on the Burton Super Demo Tour - US Mountain Resorts

Tour Manager for the Mexican Board of Tourism travelling Beach Tour - Canada and Boston

Field Manager for Ritter Sport Chocolates program in San Francisco, CA (Berkely and Stanford)

Field Manager for the Marshalls Fashion Police guerilla marketing program in Chicago, IL

Tour Manager on the Twisted Tea tour - Northeast Beach Bars

Tour Manager on the Sam Adams Apres Ski Team Tour - Ski Resorts in the Northeast

Co Tour Manager on the Tyson Protein Patrol tour - Southeast & Northeast USA

Tour Manager on the Van's Warped Tour for Trojan condoms

Events Group and Wrigley Team