As Co-Owner and CMO of In the Black Marketing & Consulting, I lead our dynamic team in delivering innovative marketing strategies that empower businesses to reach their full potential. In this role, I focus on the following areas:Strategic Leadership: Collaborate with clients to define their vision and objectives, tailoring marketing strategies that align with their unique goals and challenges. Brand Development: Guide the creation and enhancement of brand identities, ensuring a consistent and compelling message across all platforms.Market Analysis: Conduct thorough market research to uncover insights into consumer behavior and trends, enabling informed decision-making and targeted campaigns.Marketing Strategies: Oversee the development and execution of comprehensive digital marketing strategies, including social media, content marketing, SEO, and email campaigns, to drive engagement and conversions.In the Black Marketing & Consulting has achieved significant milestones, including 6x Spark Award Winner, 4x Charleston’s Choice Winner, 5x Best of Mount Pleasant, 2024 Best in South Carolina reflecting our commitment to excellence and client satisfaction. I am passionate about helping businesses grow and thrive, and I take pride in the positive impact we make in our clients' journeys.

The media and entertainment industries are in the midst of disruption as advances in technology and infrastructure continue to reshape how, where and when content and information is consumed. This level of disruption has created challenges for businesses to make an impact and drive results in today’s micro-media landscape; prompting owners and operators to spend more time and money trying to solve these challenges versus doing what they do best. This misallocation of time and money often creates other challenges within the business units that result in diminishing relationships, customer experiences, and profitability through employee and client attrition. If the owner/operators are not out front leading the way, the business will quickly be out of business. It is for these reasons why I launched Iron Ivy Consulting. Iron Ivy Consulting understands business and it is our job is simply to improve yours. With over 40 years of combined experience, we are a dedicated group of industry professionals that provide full-service solutions to ensure long-term success. We inspect, review, and attack the challenges that are created by operational inefficiencies combined with a poor marketing strategy, and devise a strategic game plan to grow your brand, your opportunities, and your bottom line revenue through performance based results.

Conducted discovery calls with CEO's, CMO's, and Entrepreneurs to assess their current marketing strategy and vision for both their personal and professional brand. Worked in conjunction with publishing team to help individuals identify, create, and scale their brand voice through book publishing. Created and implemented Authority Marketing tactics and strategies to amplify their brand, book sales, and drive bottom line revenue growth.

Directed marketing activities and revenue generation with company assets; was responsible for achieving revenue goals.Drove revenue goal attainment, both quarterly and annually while reporting revenue projections and forecasts.Developed highly effective 'go to market' strategies by assessing industry trends, psychographics, demographics, researching marketplace competition for local entrepreneurs and corporations.Translated business strategies into specific actions to generate relationships and revenue opportunities for Marketing Consultants.Developed deep understanding of clients and competitors in order to target needs and drive sales.Inspired results through others by leading the team's performance and holding members accountable in achieving clients' goals and revenue metrics.Recruited, hired, and educated Marketing Consultants through ongoing training and development. Developed and coached sales activities, processes, and marketing strategies that generated new business and deepened existing relationships.Guided consulting and closing calls for key accounts and in-field coaching.Created content and hosted weekly team meetings to initiate forward progress in controlling/gaining market share for iHeartMedia as well as our clients.Prepared reports of findings, illustrating data graphically and translating complex findings into written text for staff and clients.Collected and analyzed data on client and audience demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Prepared and forecasted quarterly goals for 12 market platforms.Assisted in the evaluation or negotiation of contracts with clients and partners.Represented company at trade association meetings and community events to promote iHeartMedia and their brands and services.Resolved client concerns and provided solutions.

Planned and prepared advertising and promotional material to increase sales and drive revenue.Created and developed commission models and sales incentives to drive and reward excellent performances of team members.Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.Prepared and negotiated marketing and sales agreements.Provided in-field coaching to develop Marketing Consultants product knowledge, assessing and uncovering needs of clients, and improving their ability to create meaningful relationships.Conducted weekly training for Marketing Consultants to ensure their success in prospecting, cultivating relationships, and developing their marketing skills in generating ideas for new and incremental revenue. Provided presentations and training of new products and solutions to Marketing Consultants and clients.Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect the media landscape.Lead sales team including setting goals, providing incentives, and evaluating employee performance.

Deepened relationships with assigned accounts while developing new relationships with key business prospects.Educated clients regarding types of advertising mediums, and how they would help promote their products or services in the most effective way possible.Provided clients with estimates of the costs of advertising products or services.Identified and prospected potential clients to offer advertising services.Processed all correspondence and paperwork related to accounts.Prepared and delivered sales presentations to new and existing clients to sell new advertising programs and marketing strategies to protect and increase existing share.Prepared promotional plans, sales literature, media kits, and sales contracts.Drew up contracts for advertising work, and collect payments due.Obtained and studied information about clients' products, needs, problems, advertising history, and business practices to offer effective marketing strategies to achieve their desired result.Consulted with internal department heads and external advertising agencies to develop promotional plans and execution strategies.Attended sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase product knowledge.