Rhett Fornof Email & Phone Number

Park City, UT, US

Greater Salt Lake City Area

Partner with various management teams on HR and sales/marketing initiatives.

• Led sales, rental service, site operations and P&L for 60 units. Evaluated markets, identified opportunities and executed promotional strategies for corporate and consumer sectors. Appropriated capital and maintained.
• Surpassed industry average profit (5%) with a 7% to 10% margin on $75M+ sales in 4 consecutive years; optimized return on investment in marketing and operations.
• Devised capital plans, marketing / sales strategies, promotional programs and infrastructure that opened a new territory and grew annual revenues from $0 to $75M.
• Troubleshot complex problems; engineered turnaround of poor-performing branch and boosted customer satisfaction scores by 31 points.
• Delivered over $1.7M in profit by buying large vehicles at reduced prices that were not selling in the consumer market and ultimately sold them.

• Led all operations for Utah/Idaho territory.
• Opened new company operation with 150 cars at 3 offices – hired new staff and implemented new marketing plan. - Within 3 months had to add 350 more cars and turned a profit in an unprecedented 3rd month of operation.
• Secured $2M in new business by strengthening relationships and consolidating agreements.
• Increased customer satisfaction scores from 52% to 78% by implementing “if it gets to me it’s free” program, tying promotions to customer services levels and removing branch managers with poor scores.

• Managed all rental operations covering 10 offices in Minneapolis/St. Paul area including training, marketing and fleet management.
• Increased monthly rentals from 150 to over 500 with 1 insurance carrier by marketing to agents and not only adjusters.
• Transformed under-performing region: more than doubled fleet to 1,000; multiplied sales and dramatically increased profitability, as Group Manager.