Robert Friedman Email & Phone Number

Los Angeles, Ca, Us

United States

Surviving, thriving, and leading in today’s challenging economic environment comes with extraordinary challenges, yet when properly navigated, yields extraordinary opportunities.AGS’s mission is to provide companies and their employees with exceptional, insightful, and inspirational sales consulting solutions for long-term organizational success. ​If you're looking for a sales roadmap that pinpoints your current position, a direction to pursue, and a precise course for success, let's chat.

The ever changing marketplace demands more innovation than ever before. Elevating your sales force skill set and productivity is a must in today’s competitive marketplace. At ASG, we work with you to:➡ Develop a bulletproof 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 so you can influence the marketplace focusing on:- Product fit- Audience + Buyer- Competitive landscape analysis- Channel Distribution Strategy➡ Create 𝐬𝐚𝐥𝐞𝐬 𝐟𝐨𝐫𝐜𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 so you can measure and grow the effectiveness of both the individual sales reps and the overall sales team including:- Core Skills Development- Global/National/Regional territory goal setting- Performance Management- Profitability Measurement- Strategic Thinking➡ Advance a 𝐁𝐫𝐨𝐚𝐝-𝐁𝐚𝐬𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 system that focuses on supporting the individuals that represent “where the rubber meets the road” so they can:- Strategically manage their book of business- Utilize and leverage analytical tools- Execute your sales and marketing plan- Make decisions based on analytics and strategy vs emotion + relationships

If you believe in the adage that you’re only as good or successful as your people, then you understand the importance of dedicating time to coaching, training and mentoring. From managing a territory, to analyzing sales data, to making day-to-day impactful financial decisions, AGS elevates the confidence and performance of your sales force.- Strategic evaluation of business opportunities- Utilizing and leveraging analytical tools- Consultative Selling vs. Relationship Selling- Development of Strategic Regional and Territory Management Plans

Phoenix, Arizona Area

Handpicked by COO to manage North American membership market portfolio of key commercial and timeshare accounts accounting for $200M+ in annual revenues. ➟ Created the Key Account Management operating plan and within 10 months, grew revenue by 15%. Boosted overall cash flow $500K by restructuring sales team and motivating to peak performance levels.➟ Amplified revenue $10M in >1 year with cross-functional team leadership in launching and marketing of Privileges American Express initiative. ➟ Orchestrated extensive accounts receivables review which improved collections $350M.

Greater Los Angeles Area

Tapped to rebuild the North American sales organization for retail travel agency and consortia distribution channels. Pioneered the use of SAGE CRM platform to drive strategic reporting and mentored a team of 12 to reach aggressive KPIs. ➟ Grew agency sales revenue 49% over 2-year period, increasing margins 13%. Achieved 97th percentile “Net Promoter Score” across national accounts, a company record.

Greater Chicago Area

Built North American portfolio of national accounts, travel agency/consortia, and digital distribution channels with the support of 10 Sales Directors. Oversaw international Direct Business sales across 52 international offices. ➟ Implemented Salesforce, KPIs, and conducted core product destination trainings for national sales force. Transformed sales approach grew revenues 55% (24% CAGR) and increased per diems 9.5%. ➟ Increased revenues for national marketing consortia networks by 40% through aggressive negotiation of annual trade marketing contracts that focused on higher ROI advertising and marketing vehicles.

Greater Los Angeles Area

Developed strategic sales plans for global leisure travel, entertainment, and hospitality brands. Signed representation agreements with Four Seasons Punta Mita and Capella Ixtapa.

Miami-Fort Lauderdale Area

Managed $750M portfolio across a 28-state region with $5M budget. Led 32-person team that served 10,000+ key, national, and travel agency/consortia accounts. ➟ Turned around underperforming region by replacing key positions and implementing solution selling skills training.➟ Grew sales 27% over 3-year period (8% CAGR). Exceeded sales, booked guests, and average per diem targets each year. ➟ Developed and directed implementation of strategic marketing plan for OTAs (Expedia, Travelocity, Orbitz). Doubled channel revenue to +$150M.𝐏𝐫𝐢𝐨𝐫 𝐑𝐨𝐥𝐞𝐬𝘿𝙞𝙫𝙞𝙨𝙞𝙤𝙣 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 𝙤𝙛 𝙎𝙖𝙡𝙚𝙨, 𝙆𝙚𝙮 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙨➟ $350 million portfolio of 150 key accounts. 6-person team.𝙍𝙚𝙜𝙞𝙤𝙣𝙖𝙡 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 𝙤𝙛 𝙎𝙖𝙡𝙚𝙨, 𝙏𝙧𝙖𝙫𝙚𝙡 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨➟ $350M portfolio, 18-person team, 14 states. Increased sales 42% (19% CAGR).𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲: $8.8 billion, Fortune 500, global cruise company — the world’s second-largest — (NYSE: RCL). In 2007, RCC operated five brands and 35 ships with 71,000 berths.

Greater Atlanta Area

Developed, implemented, and managed national sales incentives for a promotional marketing services company in partnership with Carnival Cruise lines. ➟ Generated $10M in national marketing and promotional incentive programs with the Coca-Cola Corporation.➟ Managed promotional incentives for the gaming trade that included Caesars Palace and Hilton Hotels.

Greater Los Angeles Area

Developed sales, trade marketing, and customer acquisition and business planning strategies for the retail grocery and drug channels toy category for the $60M toy category, growing revenues 45% YoY.➟ Designed and implemented category management programs that secured and maintained permanent distribution and merchandising presence in 3000+ stores.➟ Lowered National Account out-of-stock levels by 22% through effective product distribution management.

Greater New York City Area

Held 4 key regional and national roles during my 12-year tenure:𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ➟ Managed executive-level relationships with key national grocery and drug retailers including American Stores and Safeway INC., encompassing nearly 2,000 retail stores nationwide. 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 ➟ Charged with selling and marketing all operational training systems for the entire Western Division. HR consultant to franchise bottlers that procured corporate training.𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 ➟ Corporate liaison between Pepsi-Cola USA and 10 Pepsi-Cola Franchise Bottlers throughout the Pacific Northwest and Rocky Mountain region. Directed overall revenue and all market share objectives.𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – 𝐋𝐨𝐬 𝐀𝐧𝐠𝐞𝐥𝐞𝐬➟ Managed a $3M sales district, overseeing a team of 8 sales representatives and merchandisers calling on the grocery and convenience store channel.