Robert Friedman

Robert Friedman Email and Phone Number

Sales and Growth Performance Advisor @ Ascend Growth Strategies
Los Angeles, CA, US
Robert Friedman's Location
Los Angeles, California, United States, United States
Robert Friedman's Contact Details
About Robert Friedman

Are you looking at your business from a 30,000-foot view and thinking: I know we have a great product/service, but how on earth am I supposed to build or rebuild a sales organization or overall sales strategy that works?You are tired of reworking a system that’s clearly not effective, but you and your team don’t know where to begin. 𝐓𝐡𝐚𝐭 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐜𝐨𝐦𝐞 𝐢𝐧.My name is Robert [Bob] Friedman, and I’m a Sales and Business Development advisor to Small & Medium Businesses, Start-ups, Emerging and Mature Sized businesses helping them create, define and build successful organizational sales strategies that hit revenue and volume targets, increase profitability and significantly impact overall marketplace performance. I founded Ascend Growth Strategies (ASG) after a healthy 25+ year career helping companies like Royal Caribbean Cruises Ltd., Abercrombie & Kent, Mattel, and PepsiCo, create, execute, and deliver sales excellence across a variety of competitive global industries and markets.I have been instrumental in defining, implementing, and re-establishing successful business models that have helped the above sales organizations become wildly successful, and I am ready to help your organization do the same.𝐈 𝐰𝐢𝐥𝐥 𝐟𝐨𝐜𝐮𝐬 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐧:✔️ Re-evaluating your overall Sales Strategy to determine what is working and what is not.✔️ Becoming more strategic with your go-to-market strategy to surpass your organization’s core and growth objectives✔️ Implementing the right sales structure and putting the right people in place so your sales leaders are setting the correct course of action and effectively managing for success✔️ Evaluating your Account Management Strategy and tools your sales force needs to exceed your customer expectations✔️ Implementing a true ‘consultative selling’ strategy so your team is selling on value, not price while wildly exceeding your customer's expectations𝐓𝐡𝐞𝐬𝐞 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬 𝐡𝐞𝐥𝐩 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐝𝐨 𝟑 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐡𝐢𝐧𝐠𝐬:1. Build effective Sales Organizations and Strategic Planning Processes2. Generate more Sales and Increased Profitability3. Streamline the organization so the right people are in the right positions, and are positively impacting your customer relationships ensuring mutually beneficial outcomes for both your customers and your organization𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐚𝐬𝐜𝐞𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐨 𝐧𝐞𝐰 𝐡𝐞𝐢𝐠𝐡𝐭𝐬? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤.Robert@ascendgrowthstrategies.com

Robert Friedman's Current Company Details
Ascend Growth Strategies

Ascend Growth Strategies

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Sales and Growth Performance Advisor
Los Angeles, CA, US
Employees:
2
Robert Friedman Work Experience Details
  • Ascend Growth Strategies
    Sales And Growth Performance Advisor
    Ascend Growth Strategies
    Los Angeles, Ca, Us
  • Ascend Growth Strategies
    Founder & President
    Ascend Growth Strategies Jan 2020 - Present
    United States
    Surviving, thriving, and leading in today’s challenging economic environment comes with extraordinary challenges, yet when properly navigated, yields extraordinary opportunities.AGS’s mission is to provide companies and their employees with exceptional, insightful, and inspirational sales consulting solutions for long-term organizational success. ​If you're looking for a sales roadmap that pinpoints your current position, a direction to pursue, and a precise course for success, let's chat.
  • Ascend Growth Strategies
    Principal Consultant
    Ascend Growth Strategies Jan 2020 - Present
    The ever changing marketplace demands more innovation than ever before. Elevating your sales force skill set and productivity is a must in today’s competitive marketplace. At ASG, we work with you to:➡ Develop a bulletproof 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 so you can influence the marketplace focusing on:- Product fit- Audience + Buyer- Competitive landscape analysis- Channel Distribution Strategy➡ Create 𝐬𝐚𝐥𝐞𝐬 𝐟𝐨𝐫𝐜𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 so you can measure and grow the effectiveness of both the individual sales reps and the overall sales team including:- Core Skills Development- Global/National/Regional territory goal setting- Performance Management- Profitability Measurement- Strategic Thinking➡ Advance a 𝐁𝐫𝐨𝐚𝐝-𝐁𝐚𝐬𝐞𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 system that focuses on supporting the individuals that represent “where the rubber meets the road” so they can:- Strategically manage their book of business- Utilize and leverage analytical tools- Execute your sales and marketing plan- Make decisions based on analytics and strategy vs emotion + relationships
  • Ascend Growth Strategies
    Sales And Performance Coach
    Ascend Growth Strategies Jan 2020 - Present
    If you believe in the adage that you’re only as good or successful as your people, then you understand the importance of dedicating time to coaching, training and mentoring. From managing a territory, to analyzing sales data, to making day-to-day impactful financial decisions, AGS elevates the confidence and performance of your sales force.- Strategic evaluation of business opportunities- Utilizing and leveraging analytical tools- Consultative Selling vs. Relationship Selling- Development of Strategic Regional and Territory Management Plans
  • International Cruise & Excursions, Inc. (Ice)
    Svp, Key Account Management & Strategic Partnerships, North America (Sales)
    International Cruise & Excursions, Inc. (Ice) 2015 - 2016
    Phoenix, Arizona Area
    Handpicked by COO to manage North American membership market portfolio of key commercial and timeshare accounts accounting for $200M+ in annual revenues. ➟ Created the Key Account Management operating plan and within 10 months, grew revenue by 15%. Boosted overall cash flow $500K by restructuring sales team and motivating to peak performance levels.➟ Amplified revenue $10M in >1 year with cross-functional team leadership in launching and marketing of Privileges American Express initiative. ➟ Orchestrated extensive accounts receivables review which improved collections $350M.
  • Cox & Kings
    Vice President Of Sales, The Americas
    Cox & Kings 2013 - 2016
    Greater Los Angeles Area
    Tapped to rebuild the North American sales organization for retail travel agency and consortia distribution channels. Pioneered the use of SAGE CRM platform to drive strategic reporting and mentored a team of 12 to reach aggressive KPIs. ➟ Grew agency sales revenue 49% over 2-year period, increasing margins 13%. Achieved 97th percentile “Net Promoter Score” across national accounts, a company record.
  • Abercrombie & Kent
    Vp Of Sales, North America
    Abercrombie & Kent 2010 - 2013
    Greater Chicago Area
    Built North American portfolio of national accounts, travel agency/consortia, and digital distribution channels with the support of 10 Sales Directors. Oversaw international Direct Business sales across 52 international offices. ➟ Implemented Salesforce, KPIs, and conducted core product destination trainings for national sales force. Transformed sales approach grew revenues 55% (24% CAGR) and increased per diems 9.5%. ➟ Increased revenues for national marketing consortia networks by 40% through aggressive negotiation of annual trade marketing contracts that focused on higher ROI advertising and marketing vehicles.
  • The Friedman Group (Family-Owned Brand Enhancement Company)
    Sales Business Development Consultant
    The Friedman Group (Family-Owned Brand Enhancement Company) 2008 - 2010
    Greater Los Angeles Area
    Developed strategic sales plans for global leisure travel, entertainment, and hospitality brands. Signed representation agreements with Four Seasons Punta Mita and Capella Ixtapa.
  • Royal Caribbean Cruises Ltd.
    Regional Vice President Of Sales, Us
    Royal Caribbean Cruises Ltd. 2000 - 2008
    Miami-Fort Lauderdale Area
    Managed $750M portfolio across a 28-state region with $5M budget. Led 32-person team that served 10,000+ key, national, and travel agency/consortia accounts. ➟ Turned around underperforming region by replacing key positions and implementing solution selling skills training.➟ Grew sales 27% over 3-year period (8% CAGR). Exceeded sales, booked guests, and average per diem targets each year. ➟ Developed and directed implementation of strategic marketing plan for OTAs (Expedia, Travelocity, Orbitz). Doubled channel revenue to +$150M.𝐏𝐫𝐢𝐨𝐫 𝐑𝐨𝐥𝐞𝐬𝘿𝙞𝙫𝙞𝙨𝙞𝙤𝙣 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 𝙤𝙛 𝙎𝙖𝙡𝙚𝙨, 𝙆𝙚𝙮 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙨➟ $350 million portfolio of 150 key accounts. 6-person team.𝙍𝙚𝙜𝙞𝙤𝙣𝙖𝙡 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧 𝙤𝙛 𝙎𝙖𝙡𝙚𝙨, 𝙏𝙧𝙖𝙫𝙚𝙡 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨➟ $350M portfolio, 18-person team, 14 states. Increased sales 42% (19% CAGR).𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲: $8.8 billion, Fortune 500, global cruise company — the world’s second-largest — (NYSE: RCL). In 2007, RCC operated five brands and 35 ships with 71,000 berths.
  • Promo-Travel Services International ($25 Million Incentive Marketing Firm)
    Vice President Sales National Account
    Promo-Travel Services International ($25 Million Incentive Marketing Firm) 1998 - 2000
    Greater Atlanta Area
    Developed, implemented, and managed national sales incentives for a promotional marketing services company in partnership with Carnival Cruise lines. ➟ Generated $10M in national marketing and promotional incentive programs with the Coca-Cola Corporation.➟ Managed promotional incentives for the gaming trade that included Caesars Palace and Hilton Hotels.
  • Mattel, Inc.
    Director, National Sales & Marketing
    Mattel, Inc. 1995 - 1997
    Greater Los Angeles Area
    Developed sales, trade marketing, and customer acquisition and business planning strategies for the retail grocery and drug channels toy category for the $60M toy category, growing revenues 45% YoY.➟ Designed and implemented category management programs that secured and maintained permanent distribution and merchandising presence in 3000+ stores.➟ Lowered National Account out-of-stock levels by 22% through effective product distribution management.
  • Pepsico
    Director, National Account Sales & Marketing/Director, Progressively Responsible Sales Positions
    Pepsico 1983 - 1995
    Greater New York City Area
    Held 4 key regional and national roles during my 12-year tenure:𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫, 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ➟ Managed executive-level relationships with key national grocery and drug retailers including American Stores and Safeway INC., encompassing nearly 2,000 retail stores nationwide. 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 ➟ Charged with selling and marketing all operational training systems for the entire Western Division. HR consultant to franchise bottlers that procured corporate training.𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 ➟ Corporate liaison between Pepsi-Cola USA and 10 Pepsi-Cola Franchise Bottlers throughout the Pacific Northwest and Rocky Mountain region. Directed overall revenue and all market share objectives.𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 – 𝐋𝐨𝐬 𝐀𝐧𝐠𝐞𝐥𝐞𝐬➟ Managed a $3M sales district, overseeing a team of 8 sales representatives and merchandisers calling on the grocery and convenience store channel.

Robert Friedman Skills

Account Management Organizational Leadership Solution Selling Strategic Planning Coaching Training Management Sales Management Mentoring Crm Business Development Tourism Customer Service Sales Operations Hotels Online Marketing Leisure Business Strategy Strategy Hospitality Marketing Strategy Leadership Marketing Travel Management Event Management Revenue Analysis New Business Development Incentives Leisure Travel Sales Business Planning Cruises Strategic Partnerships Executive Management Retail Hospitality Industry Training And Development Contract Negotiation Customer Relations Sales Team Building Performance Management Revenue Forecasting Relationship Building Customer Relationship Management Global Sales Team Leadership Tour Operators Trade Shows Luxury Travel Consultative Selling Salesforce

Robert Friedman Education Details

Frequently Asked Questions about Robert Friedman

What company does Robert Friedman work for?

Robert Friedman works for Ascend Growth Strategies

What is Robert Friedman's role at the current company?

Robert Friedman's current role is Sales and Growth Performance Advisor.

What is Robert Friedman's email address?

Robert Friedman's email address is ro****@****ner.com

What is Robert Friedman's direct phone number?

Robert Friedman's direct phone number is +160239*****

What schools did Robert Friedman attend?

Robert Friedman attended San Diego State University-California State University.

What are some of Robert Friedman's interests?

Robert Friedman has interest in Children, Education, Environment, Golf And Cricket, Animal Welfare, Health.

What skills is Robert Friedman known for?

Robert Friedman has skills like Account Management, Organizational Leadership, Solution Selling, Strategic Planning, Coaching, Training, Management, Sales Management, Mentoring, Crm, Business Development, Tourism.

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