A variety of Marketing and Business Development roles including:IBM UK Ltd 2009 – 2011Public Sector Marketing & Business Development ManagerI managed a budget of $5m and led a team with responsibility for the development and implementation of IBM’s marketing strategy to local government, health care and education sectors. I consistently met pipeline revenue targets of £250m+ per year and won the IBM Global Marketing Achievement Award for the highly successful ‘Smarter Cities’ campaign that includedsocial media, advertising, press coverage and thought leadership. I also co-authored IBM’s thought leadership papers including; ‘Social Media and the City’.IBM UK Ltd 2005 – 2007Public Sector Marketing Communications ManagerI was accountable for the operational and financial management of all IBM marketing campaigns targeting public sector clients. This included leading a team of marketers with responsibility for PR, events, website, advertising and managing relationships with creative agencies. With a revenue target of $100m+ per year I produced weekly reports for the senior management team measuring achievements against targets.IBM Ltd 2003 – 2005Europe Middle East & Africa (EMEA) Marketing Manager - Retail DivisionI managed a team of marketing managers who were based in countries across the region and a UK based team responsible for developing the regional strategy, brand management and producing campaign materials for use across EMEA. I was responsible for a budget of $4m per year. I also had responsibility for product development and product launches including the highly successful launch of IBM’s new point-of-sale range into Eastern Europe that resulted in a 250% increase in sales.IBM UK Ltd 1998 – 2003Brand & Marketing Communications Manager (B2C)• Increased the annual marketing attributed revenue from $7m to $31m• Led IBM’s first global pilot for online personalised marketing