Rhiannon Griffiths Email & Phone Number

As Strategic Developments Director, I drove the continual development of BARB’s audience measurement and insight services, working closely with BARB underwriters. An attendee and adviser to the Management Board, I managed Product Development, Audience Insight, Client Service, and Technical Functions.Major initiatives include the third stage of Project.

London, United Kingdom

Hired as Head of Strategic Developments, I defined and delivered initiatives that broadened BARB’s audience insight capability. This included early stages of Project Dovetail, delivering total audiences across multiple screens through the fusion of panel and census data, and delivery of a Content Metadata project which established a centrally managed ID.

I held global accountability for GNM’s primary research, developing a team that won MRS In-House Research Team of the Year in 2014. Key successes include expansion of research into GNM’s international operations, set-up of online research communities in UK and US, the design and launch of G360, its most comprehensive market insight project on Guardian.

Built GNM’s first web analytics function, and led the data analysis and research team - part of an award-winning Audience Insight team that managed strategic and commercial insight, data analysis and research (MRS In-House Research Team of the Year 2010).Over the course of three years, I led the launch of GNM’s Brand Aid ad effectiveness panel, still in.

Established GNM’s first cross-function research team, and led delivery of brand and audience insight for Product, Content, Marketing and Sales teams. Active member and chair of pan-industry research project, ROAR, that become the authority on UK youth market, funded and managed by GNM, Channel 4, Emap, and OMD.

Leading a team of Planning Executives and Data Analysts, I led delivery of audience data and insight to the Advertisement Sales department.

Bachelor Of Arts (B.A.), History

Cim Diploma In Marketing, Marketing