Rachel Higgins Email & Phone Number

Remote

• (A full-service public relations and advertising agency headquartered in Jacksonville since 1984)
• Serve as a regional PR lead for the agency’s largest client, Southeastern Grocers, throughout Louisiana, Alabama, Mississippi, Georgia and the Florida panhandle
• Provide strategic communications support through media relations, community outreach, on-site event support and campaign development
• Collaborate with the PR team and client’s corporate and regional teams to lead and manage PR/media opportunities, awards and recognition, philanthropic activities, community partnerships, sponsorships and event.

Metairie, Louisiana

• (A global leader in automotive aftermarket LED lighting technology, #1 Fastest Growing Business in Greater NOLA Area in 2021)
• Created marketing strategy for retail (B2C) and wholesale (B2B) for over 55% revenue growth overall
• Built segmented email marketing campaigns and targeted automation with a send of 8+ million emails
• Managed social media, SEO/SEM, affiliate, content, public relations and loyalty program agencies for a 300% increase in web traffic and over 20% increase in e-commerce conversion rate
• Designed marketing collateral and video content for distribution on web, social media, email and print
• Launched affiliate, influencer, sponsorship, loyalty and forum marketing programs with average 18x ROI

New Orleans, LA

• (A full-service real estate brokerage servicing the Greater New Orleans and Northshore areas)
• Directed a team by guiding communications strategy, brand identity and individual advertising strategy
• Curated monthly content calendar and developed daily content for social media platforms to build follower count by 200% and engagement by over 60%
• Wrote search-engine-optimized (SEO) web copy and blogs, ad copy and MLX listing information
• Designed and launched specialized email marketing drip campaigns with conversion rates over 40% and optimized customer relationship management (CRM) system
• Developed multimedia materials including brochures, signage, infographics, videos and custom direct mail

Birmingham, Alabama

(A university-level, pre-professional public relations organization under state and national guidance)- Executed completion of 2017 Annual Report document which earned PRCA Student Chapter of the Year award- Spearheaded and trained board members in leadership roles, outreach and time management- Facilitated communication between members and industry.

University Of Alabama At Birmingham

-Launched organization's first website- Managed social media accounts (Facebook, Instagram, & Twitter) including creating graphics, writing/scheduling SEO-optimized posts and analyzing engagement for a 48% increase- Crafted emails for distribution to members and UAB faculty to promote chapter events, national meetings and professional development resources

Birmingham, Alabama

• (A private, not-for-profit medical center providing specialized care in the nation's third largest pediatric facility)
• Assisted with internal and external marketing and communications for hospital and clinics
• Created and distributed media kits, press releases and media alerts for local and national coverage
• Wrote copy and curated content for blog, internal newsletter, stakeholder updates and social media
• Planned large-scale events for education, commerce, and celebratory purposes

Bachelor Of Arts - Ba, Public Relations, French

Activities and Societies: UAB Honors College, UAB PRCA/PRSSA, UAB President's Club, SafeZone Training and HerCampus

Public Relations, Advertising, And Applied Communication

Activities and Societies: French National Honor Society - President 2013-2014, Talented Theatre, SADD