Rachel Higgins Email & Phone Number

Remote

(A full-service public relations and advertising agency headquartered in Jacksonville since 1984)• Serve as a regional PR lead for the agency’s largest client, Southeastern Grocers, throughout Louisiana, Alabama, Mississippi, Georgia and the Florida panhandle• Provide strategic communications support through media relations, community outreach, on-site event support and campaign development• Collaborate with the PR team and client’s corporate and regional teams to lead and manage PR/media opportunities, awards and recognition, philanthropic activities, community partnerships, sponsorships and event initiatives

Metairie, Louisiana

(A global leader in automotive aftermarket LED lighting technology, #1 Fastest Growing Business in Greater NOLA Area in 2021)• Created marketing strategy for retail (B2C) and wholesale (B2B) for over 55% revenue growth overall• Built segmented email marketing campaigns and targeted automation with a send of 8+ million emails • Managed social media, SEO/SEM, affiliate, content, public relations and loyalty program agencies for a 300% increase in web traffic and over 20% increase in e-commerce conversion rate• Designed marketing collateral and video content for distribution on web, social media, email and print• Launched affiliate, influencer, sponsorship, loyalty and forum marketing programs with average 18x ROI• Executed product launch marketing and establish quarterly e-commerce/wholesale promotional calendars• Collaborated with customer service and sales to earn positive reviews to increase available social proof• Crafted portions of award nomination resulting in win of Manufacturer of the Year award from the Specialty Equipment Market Association (SEMA)

New Orleans, La

(A full-service real estate brokerage servicing the Greater New Orleans and Northshore areas)• Directed a team by guiding communications strategy, brand identity and individual advertising strategy• Curated monthly content calendar and developed daily content for social media platforms to build follower count by 200% and engagement by over 60%• Wrote search-engine-optimized (SEO) web copy and blogs, ad copy and MLX listing information• Designed and launched specialized email marketing drip campaigns with conversion rates over 40% and optimized customer relationship management (CRM) system• Developed multimedia materials including brochures, signage, infographics, videos and custom direct mail

Birmingham, Alabama

(A university-level, pre-professional public relations organization under state and national guidance)- Executed completion of 2017 Annual Report document which earned PRCA Student Chapter of the Year award- Spearheaded and trained board members in leadership roles, outreach and time management- Facilitated communication between members and industry professionals for networking and professional development opportunities - Launched organization's first website and managed social media accounts for a 48% increase in engagement

University Of Alabama At Birmingham

-Launched organization's first website- Managed social media accounts (Facebook, Instagram, & Twitter) including creating graphics, writing/scheduling SEO-optimized posts and analyzing engagement for a 48% increase- Crafted emails for distribution to members and UAB faculty to promote chapter events, national meetings and professional development resources

Birmingham, Alabama

(A private, not-for-profit medical center providing specialized care in the nation's third largest pediatric facility)• Assisted with internal and external marketing and communications for hospital and clinics• Created and distributed media kits, press releases and media alerts for local and national coverage• Wrote copy and curated content for blog, internal newsletter, stakeholder updates and social media• Planned large-scale events for education, commerce, and celebratory purposes

Bachelor Of Arts - Ba, Public Relations, French

Activities and Societies: UAB Honors College, UAB PRCA/PRSSA, UAB President's Club, SafeZone Training and HerCampus

Public Relations, Advertising, And Applied Communication

Activities and Societies: French National Honor Society - President 2013-2014, Talented Theatre, SADD