Vp Of Creative
• Hands-on Creative Director and Designer. • Revitalized product line architecture for a 75-year-old equestrian toy and lifestyle corporation, increasing collectors’ line placement by 30% and expanding toy line distribution by 40%.• Established and led a high-performing creative team of 5, including designers, photographers, and product development.• Improved project delivery by 25% by introducing project management methods and enhancing visual branding… Show more • Hands-on Creative Director and Designer. • Revitalized product line architecture for a 75-year-old equestrian toy and lifestyle corporation, increasing collectors’ line placement by 30% and expanding toy line distribution by 40%.• Established and led a high-performing creative team of 5, including designers, photographers, and product development.• Improved project delivery by 25% by introducing project management methods and enhancing visual branding cohesion.• Directed e-commerce product design and development• Spearheaded website and social media strategy, boosting sales through redesign and creating 30+ engaging posts weekly.• Streamlined toy product development process, reducing timelines by 15% through improved alignment of creative elements with manufacturing schedules.• Implemented quality standards and workflow processes, increasing operational efficiency by 20%.• Managed creative aspects of annual Breyerfest event, overseeing art direction and production of all visual assets.• Art Directed lifestyle photo shoots, ensuring high-quality visuals for packaging and social media within budget constraints.• Events Designer and Art Director for New York Toy Fair Breyer Booth from concept to build and BreyerFest In Lexington Kentucky Show less