With over 24 years of experience in the aluminium fenestration industry, I am a passionate and driven Commercial Director at AluFoldDirect, the UK's leading aluminium glazing specialist. At AluFoldDirect, I lead the project sales and commercial teams, overseeing the delivery of high-quality and bespoke glazing solutions for residential and commercial projects across the country. I leverage my skills in new business development, key account management, and glazing systems to identify and secure new opportunities, build and maintain strong relationships with clients and partners, and ensure customer satisfaction and loyalty. I also collaborate with the technical and operational teams, providing strategic input and feedback on product development, innovation, and quality standards. My core competencies include leadership, communication, negotiation, and problem-solving, which enable me to drive growth and innovation in the glazing sector. I am motivated by the mission of AluFoldDirect, which is to provide the best aluminium glazing products and services in the market, and to create a positive impact on the environment and the community. I am proud to be part of a diverse and talented team that shares the same vision and values, and that strives to deliver excellence and value to our customers.