Digital Marketing Specialist
Current• Created & maintained SEO strategies which included tasks such as keyword research, website optimisation, and link-building which led to 220% in general keyword growth, a 500% increase in top-3 keyword growth, and 130% increase in website traffic• Implemented, maintained & updated campaign offers and packages across multiple brands• Proposed, executed, & maintained content marketing strategies which included web copy & blog posts• In collaboration with the team I built, tested, and… Show more • Created & maintained SEO strategies which included tasks such as keyword research, website optimisation, and link-building which led to 220% in general keyword growth, a 500% increase in top-3 keyword growth, and 130% increase in website traffic• Implemented, maintained & updated campaign offers and packages across multiple brands• Proposed, executed, & maintained content marketing strategies which included web copy & blog posts• In collaboration with the team I built, tested, and executed Email Marketing strategies that have grown the database from 75k to 150k active users on an average email send - all while navigating the COVID-19 pandemic.• Implemented organic and paid social media strategies on Facebook, Twitter, and Instagram• Developed and implemented display, native, and remarketing advertising campaigns on Taboola and Criteo• Co-ordinated with the team to execute digital campaigns across Cruise Critic from native advertising, display advertising, to email marketing• Executed successful Radio, Digital Radio, and Podcast advertising campaigns that reached audiences across Australia and delivered a 10-20% growth in website traffic in targeted regions Show less