As a data-driven marketing executive and go-to-market (GTM) strategist, I’ve scaled high-performing global teams and been the “go-to” brand builder for leading healthcare IT (HIT), AI solutions & services, therapeutics, imaging, and medical devices organizations. I am skilled at driving transformative marketing initiatives for new product launches and developing marketing plans that power growth, profitability, and customer retention.My unique background spans marketing, professional services, and customer experience, giving me a distinct competitive ability to assess and solve for customer value realization that integrates sales enablement needs, marketing messaging, product value/ROI, and customer success perspectives into a collaborative strategy. I have a natural ability to see solutions quickly from various perspectives. I excel at building marketing teams and strategies aligned to market trends and customer needs. My experience working closely with customers fuels my ability to amplify the Voice of the Customer to fuel brand advocacy and help customers realize the expected ROI from the solutions.Artificial intelligence (AI) is revolutionizing the marketing landscape, ushering in a new era of possibilities and challenges for today's marketing teams. My experience helping build AI solutions and launch them into the market allows me to quickly see opportunities for AI capabilities to be integrated and fully leveraged to boost operational efficiency, customize customer experiences, and optimize marketing campaigns. I thrive working in highly collaborative environments and teams and excel at bringing teams together to build, expand, and deliver an integrated marketing approach. I enjoy cultivating strong partnerships with sales, product, and customer success organizations and leading a team in building the value messaging needed to drive highly impactful marketing programs for new and current solutions.EXPERTISE: — U.S. and Global Marketing & GTM Strategy / Execution — Global Marketing Integration — Product, Brand, Growth, Digital, Account-Based, & Partner Marketing — Lead & Demand Generation— Product Positioning & Value Messaging — PR/Media/Analyst Relations (U.S. & Global)— Global Events & Tradeshows— Speaking & Thought Leadership — Pricing & Promotion Programs — New Product Launch Introductions — Innovation Education (Providers, Payers, Patients) — Sales Enablement and Training — Technology Partnerships— M&A Integration & Communications— Customer Success and Experience — Customer Retention Programs reblaschke@gmail.com