Creating bright and bold original abstract paintings. I use a lot of texture, broad brush strokes and lots of movement. I also love to incorporate metallic paints for stunning accents.

Reporting to the Marketing Director, taking the lead in managing client integrations, rebrands, product releases and tradeshows for pet aftercare company. • Managed B2B and DTC communication strategies for multiple brands, resulting in increased brand awareness and sales• Played a pivotal role in the organization and management of trade shows and events annually, significantly boosting industry presence and business development acquisitions• Crafted and disseminated marketing materials including sell sheets, advertisements, and graphics, optimizing both print and digital platforms • Administered the maintenance and content updates for multiple websites using platforms including WordPress, Wix, and Squarespace, ensuring up-to-date and user-friendly online experiences• Oversaw collaborations with a design firm for the creation of multiple innovative sales product catalogs, significantly enhancing product visibility and revenue potential• Developed and deployed targeted B2B email campaigns and feedback surveys to clinics, fostering strong relationships and obtaining valuable insights for service improvement• Executed product photography and digital editing for high-quality imagery in print and digital promotions, contributing to improved visual branding and product appeal

Reported directly to the President/CEO, providing comprehensive monthly analyses of sales and marketing activities, enabling informed decision-making and strategy development of an HVAC company across Canada.• Strategically managed and optimized a B2B mailing list/database using Direct Mail and Daylite, spearheading bi-weekly email campaigns that resulted in increased engagement• Launched and managed multiple social media accounts, curating and generating all content, which significantly amplified corporate visibility and audience engagement• Created all internal and external sales and marketing collateral, ensuring brand consistency and effective communication of key messages• Skillfully photographed and edited digital assets for product installations, enhancing the visual appeal and effectiveness of promotional materials• Conceptualized and executed innovative graphics and content for print and digital advertising campaigns

Reported directly to the President/Owner, providing key insights for all marketing strategies and content, in a plastics manufacturing company, across North America.• Oversaw the trade show lifecycle from start to finish for all annual trade shows throughout North America and Europe, including print material, travel needs, and vendor relationships • Launched social media accounts, including all content, for all product divisions, resulting in significant visibility in the plastics industry• Created weekly targeted B2B email campaigns, through hand-crafted email lists, increasing audience engagement• Designed and dispersed all brochures, cut sheets, product catalogues, custom signage, digital and print advertising campaigns, and trade show materials, resulting in cohesive branding and increased B2B and B2C visibility• Supported a sales team by spearheading daily lead processing and tracking, and curating custom marketing collateral • Developed intricate product instructions, both internally and D2C for each product launch, included in all finished product packaging for clear and concise understanding of product usage • Professionally photographed and edited digital assets, integral to the product launch process and inherent to all marketing efforts

Reporting directly to the President, taking initiative in analyses of all marketing campaigns and activities, for a multimillion-dollar organization, helping hundreds of companies across Canada responsibly recycle their end-of-life electronics. • Headed SEO strategy and execution, working closely with the President to innately increase visibility amongst the B2B and B2C audiences• Managed trade show participation, including travel arrangements and budget maintenance for many shows and events, growing customer interest in the company’s products and services• Charged with developing monthly and annual sales reports, KPIs, and weekly updates to the President and Sales executives, providing an overview of the health of the marketing efforts• Managed a CRM database for the sales team, as well as sales and marketing mailing lists, for streamlined B2B connections• Accountable for daily lead processing and tracking, including lead entry and Sales Rep Assignment for all incoming sales calls, acting as the initial point of contact for all B2B and B2C inquiries• Strategically directed an external PR firm in the development and distribution of press releases and articles, bolstering brand awareness and supporting long-term business growth objectives• Adeptly crafted email campaigns, social media posts and blogs, including all creative content, amplifying the company’s key objectives and offerings• Created eye-catching and informative graphics and collateral for B2B and B2C sales promotions, utilizing the voice of the company to garnish customer interest

Reported to the VP of Merchandising and Trade Marketing, as an essential creative lead on corporate catalogues, trade shows, and product launches for a carpet mill and flooring distributor.• Coordinated sales and marketing efforts for all annual trade shows across North America, including travel, show site planning, displays and freight arrangements• Effectively designed creative, consumer-focused, brochures, print and digital ads, flooring displays, social media and website content, as well as product catalogues, consistent with branding initiatives• Managed B2B and B2C email campaigns for internal and external promotion of products, utilizing corporate initiatives and goals• Proficiently handled all photography and editing of images for training, website, and promotional use, creating visually appealing assets for all products• Fundamental in leading a videography project, including storyboarding and directing a local filming company in a flooring installation production

Reporting directly to the VP of Sales, collaborating on all marketing initiatives, principal design concepts, and coordination of all trade shows and events for a shredding machinery manufacturer, with offices in North America, Australia, Japan, and the UK.• Maintained a combined marketing budget and advertising plan, resulting in increased brand awareness and new revenue• Communicated lead generation and provided data entry for all global sales leads • Analyzed and reported all monthly sales and budget reports, utilized in key discussions with the executive team and the board of directors• Coordinated all annual trade shows and special events, including travel, for a global audience, developing leads for new business• Maintained a large inventory of promotional items, company literature and resources, collaborating with several promotional companies and ensuring brand accuracy• Designed and circulated all marketing collateral including brochures, print and digital ads, and trade show materials, enhancing brand appeal and targeting new owners/operators• Oversaw the development of a newly designed website, consistently delivering new and current content for the targeted audience• Provided exceptional videography, photography and editing of all digital assets for training and promotional use, broadening the digital portfolio for the company and enhancing marketing opportunities

• Lead Administrator for SoftTouch Card program – automated database and greeting card system• Coordinated direct mail campaigns and local seminars• Provided lead generation and tracking analysis• Coordinated trade shows and special events• Generated monthly and quarterly sales reports for over 100 funeral homes• Responsible for all design elements including brochures, newspaper and print ads, training manuals, trade show display assets and posters • Designed and maintained the website